I said I just wanted the cold, hard truth directly from our buyers. Klue team: hold my ?? The team sat down with a buyer and a seller at Klue HQ to break down what actually sent a six-figure deal sideways. Sometimes the truth from your buyer hurts. (we promise that our actual win-loss interviews aren't this dramatic ?? )
There's two sides to every story, and your CRM only has one of them
So good. If I had a dollar for every time an AE blamed the buyer for not buying I wouldn’t be chasing strangers for meetings anymore
#Tragicomedy “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so. “ – Mark Twain
This is super interesting Jason Smith. You don’t get the entire story much of the time. Fascinating and nice share.
Boom! The win / loss blindspot drama I didn’t know I needed. Can’t wait to tune into episode 2 ????????????
This is a masterclass in selling the problem. Well done, Klue team!
Oh firstly, did someone in the Klue team get their hands on my notes? I did a Loss interview once which was pretty much word for word this and when I interviewed internally, I pretty much heard the same story represented here. Two, it feels nice to know that was not a one-off or some weird mismatch.
Absolutely hilarious. Isn’t “They had no idea what was going on” a cheat code for “they didn’t ask and didn’t listen?” =]. Nicely done.
24 years in B2B SaaS GTM at Salesforce, Eloqua, HubSpot, Marketo. Category Creation. Thought Partner. Advisor. Customer Obsessed. Partner Obsessed. LinkedIn Member #320,966
9 个月Don’t be….WHAT?? Do tell, Katie Berg!!