On The Spot Media的动态

Want more reach with your advertising campaigns? Add terrestrial radio… Among Light TV Viewers, AM/FM Radio Adds The Most Incremental Reach (not Digital or CTV) #radio #tv #offlineadvertising

Broadcast advertising has faced numerous challenges in the past years, especially with the rise of digital media and changing consumer habits. However, there are several reasons to believe it might experience a resurgence. #broadcast #tv #advertising

Learn how embracing a holistic approach to video empowers broadcasters to unlock new opportunities for multiple monetization models in this guide: https://comca.st/3VTZeYB #BroadcastTV #CloudTV #Broadcasters #ContentMonetization

New data concludes that those ages 18 to 49 spend more time with broadcast radio than traditional TV. Explore the data and how to leverage it in your local media sales strategy. #broadcastradio #radioadvertising #localmediasales https://ow.ly/PLjh50Qu6YI

Does Basic Digital Advertising Have Drawbacks? President of Local Broadcast Sales, Gary Moore discusses some drawbacks to hyper-targeted and personalized digital marketing.?LBS members, click here for a free video https://lnkd.in/gfRFsUPb #broadcast #television #tvads #radio #radioadvertising #digital #commercials #advertising

?? Transparency International Georgia has released its annual report on the TV advertising market for 2023. Key highlights: ?? Broadcasters' total advertising revenue increased by 18.8% (15.1 million GEL), reaching 95 million GEL. ?? The surge in TV station advertising revenues was primarily driven by pro-government broadcasters. For a detailed analysis, read the full report here: https://lnkd.in/dcTvsrFb #Georgia #Media #Advertising #Transparency #Broadcasting #MarketReport

New data concludes that those ages 18 to 49 spend more time with broadcast radio than traditional TV. Explore the data and how to leverage it in your local media sales strategy. #broadcastradio #radioadvertising #localmediasales https://ow.ly/yL0t50Qu6Z8

Find five key factors to help broadcasters create their own unique digital-first strategy and take advantage of new opportunities: https://comca.st/4dGhD0X #Broadcasters #BroadcastTV #OTT #CloudTV #VideoPlatform

New Advertising Compliance Requirements Effective from 18 June 2024 Stay informed about the latest Supreme Court directive and Ministry of Information & Broadcasting advisory. All advertisers, agencies, and broadcasters must comply with the new self-declaration certificate mandate for advertisements. Read our comprehensive update to ensure your practices are aligned with the new regulations. #AdvertisingCompliance #LegalUpdate #TatvikaLegal #SupremeCourt #MIB #AdvertisingLaw #DigitalMedia #PrintMedia #Broadcasting

It's important to understand the evolution from Linear TV to Connected TV. What once was the realm of mass media is becoming more personalized and 1:1. It's necessary to embrace that shift. https://lnkd.in/eqHuQg52