OMD的动态

Excited to be attending the NEXT Pharma Summit in Vienna next week! ???? Looking forward to gaining fresh insights and connecting with likeminded people. A special shout-out to Robert Sunjic, who will be sharing their expertise on "Why does Pharma need social media for great CX and brand reputation?". Don’t miss this session! See you there! ?? #NEXTPharmaSummit #socialmedia #CX #PharmaInnovation #pharmaceuticalmarketing

Reuters Events Pharma 2024 is a wrap! What an experience #REPharma2024 was this year. Thanks to all of you who attended and graced the past few days, this week in Barcelona, with your: ?? Unique wits about the challenges ahead ?? Infectious enthusiasm about all things digital and AI ?? Scary industry anecdotes at the coffee machine And, more importantly, thanks for providing insights into how the SciencePOD's content Use Cases could meet your needs, as follows: ??Activate conference/webinar with teaser content ?? Amplify marketing campaign uptake with compelling summarised evidence ?? Boost of HCP or Patient portals' attractiveness with fresh content delivery ?? Increase productivity with AI Hybrid content to save costs of MedEd/Marketing campaigns ?? Drive stakeholders/patients engagement with Plain Language Summaries ?? Stimulate medical communication #HCPengagement Feel free to add to the list and suggest how clear, concise and compelling creative content, specifically designed to engage, makes a difference to your day-to-day work. Emma Harris Dr. Michael Kurr Thomas Frei Frank Schr?der Matt Wadyka Daniel Chipchase Luca Percuoco Diana Sinkevich Hugo Barbosa, MSc Adrian Gheorghiu Daniel Minarro Loucif Ouyahia, PharmD - MB Chris Wade Rob Verheul Sander Schapendonk Stefano Orrù Dr. Philipp-Niclas Pfenning Candice Fitzgerald Marina Luca

Unimrkt Healthcare accelerates innovation in biopharma through meticulous data collection and life sciences research. Our proven methodologies ensure precise targeting, delivering actionable insights to enhance decision-making and efficiency. Read our blog to learn more https://lnkd.in/diFjufz3. Unlock transformative data by talking with a healthcare market expert: reach out to [email protected] today. #UnimrktHealthcare #Decisionmakers #FutureInsights?#MarketInsights?

We’re live! WhizAI and Pharmaceutical Management Science Association (PMSA) are diving into the power of #GenAI in pharma commercial #analytics. Our experts are sharing insights on how GenAI is transforming workflows, empowering data-driven decisions, and tackling real-world challenges in #lifesciences. Join now: https://lnkd.in/dcA2db7n!

When Dr Osama Hashmi and I created Impiricus in 2021, we knew we were going to disrupt the Pharma industry, but we didn't know exactly how. Our thesis was that Pharma would continue to increase digital interactions with HCPs. However, with traditional solutions and channels, this would only increase white noise for HCPs. A new approach was needed to leverage technology and the power of integrating HCPs into every aspect of design. Not just a new channel but a new AI and data-driven methodology that would simultaneously increase HCP access, engagement, and trust. Fast-forward three years, and today, Impiricus is the trusted partner between HCPs and the world's leading Pharma companies. Our platform connects HCPs in their preferred channel to the most relevant information for patient impact. And we are just getting started.... In the coming weeks and months, we will announce fundamental new channels, capabilities, and partnerships that will change how our industry thinks about HCP engagement. Stay tuned!

Join our webinar to discover the future of pharma commercial analytics with and how leading experts are leveraging GenAI to drive cost savings, boost productivity, and enhance agility. This session will provide practical strategies to turn your data into actionable intelligence for sharper decision-making. Hear from industry leaders-- Ron Richmeier, Senior Director, Commercial Operations and Analytics, Guardant Health, Danielle Holtschlag, VP Commercial Operations, Enablement and Execution Radius Health, Inc. and Srini Parthasarathy Global Lead, Commercial and Medical Affairs BIS, argenx, as they discuss overcoming real-world challenges. Explore the measurable impact of modernized analytics and gain insights into the evolving role of GenAI in the future. This is your opportunity to gain real-world insights and stay ahead in an ever-changing landscape. Register now to benefit from the experiences of industry stalwarts on their GenAI journey. https://lnkd.in/dvBYwvmB #GenAI #PharmaAnalytics #Innovation #DataDriven

GenAI that is purpose built and pre-trained on Life Science Data not only provides competitive advantages, but cost advantages as well. Register below to learn more. #genai #lifesciences #pharma #HCLS #analytics #talktoyourdata WhizAI

Meeting with existing and new clients has brought me to Dubrovnik this week for the Next Pharma Summit. A great start this morning kicked-off with some high quality speakers and presentations including … Marco Andre ?? who spoke to the true game changer that AI already is … HCPs will not be willing to search and log into portals just to access content like before. Digital Health offerings will need to provide much more value … solutions leveraging personal patient data to gain adoption and make an impact. Patrick Markt-Niederreiter highlighted the increasing importance of behavioral science to marketing as it evolves … not selling to internal stakeholders but increasing the focus to meeting high priority needs of HCPs and patients to achieve all stakeholders objectives. Catarina Santos PhD, MBA explained the need to focus Digital Transformation efforts on those elements which which will generate the greatest impact (otherwise we will see continued paralysis) and learn from iterations. Alyssa Fenoglio gave an excellent presentation including the importance of aligning both internal and external stakeholders around stakeholders objectives. Julien Pahud from shared some really useful insights on the importance of getting true buy-in across the organisation to innovation and how overcoming fear of failure (along with examples of Lilly approached it) is key to this. #digitaltransformation #nextpharmasummit #pharmamarketing #aiinhealthcare #nextnormal #patientcentricity #pharma #health

Is GenAI in Healthcare just hype, or are we on the brink of a radical transformation ????????? Healthcare has witnessed a lot of 'next big things', leading to a collective shrug from providers and pharma alike in the past. However, the potential of GenAI in healthcare is real! But realizing this potential requires addressing several challenges. Let's debunk myth ?? vs reality ?? ! On June 19th, I'll be moderating a session with Claire Bloomfield, Senior Director of International Corporate Development & Strategy at insitro, David Rhew, M.D. Global Chief Medical Officer & VP Healthcare at Microsoft, Jim Swanson, Executive VP & Chief Information Officer at Johnson & Johnson, and Betsabeh Madani-Hermann, Global Head of Research at Philips, at HLTH Europe, giving their take on the potential of GenAI in healthcare, and what’s required to make it thrive ??

The Pharma industry is on the verge of radical change, and the choice is ours—will we lead the transformation, or let it happen to us? Here are the key shifts driving this evolution that I got from the amazing Pharmageddon conference in Amsterdam this week: ?? Customer-Centricity: We must reorganize around the customer, ensuring that HCP and patient needs are at the heart of everything we do. ?? One Team, One Goal: Break down internal silos and stop competing for resources. We’re stronger together. ?? Digital & Data: Leveraging the power of digital health and data will be key to staying ahead of the curve. ?? Beyond the Pill: It's time to partner outside of traditional Pharma—innovation demands collaboration across industries. ?? From Treatment to Prevention: Shift focus from simply treating illness to helping patients predict and prevent health issues before they arise. The future of Pharma is coming fast—let’s make sure we’re the ones driving it. Thanks for the inspiration from old and new friends: Heather Moses, Olivia Kager, Emma Vitalini, Dr. Goran Martinovic, Carlos Eid, MD, Maja Beilmann-Schramm, PhD, Steve Royle, Timothée Bompaire, Seyda Kanturer, Nina Fyhn, Hashim Tahir, Cisilie Bjerkset, Paul Simms, Lance Hill, Hadeel ElAmer, Bram Van Leeuwen Noreen Sajwani, Rina Newton, Audrey Krassnitzer, Florent Edouard #pharmageddon, #transformation