Activate, the world's first active gaming facility, is set to revolutionize entertainment in the DACH region of Central Europe. Through an exclusive partnership with VRex Entertainment and Sounds Fun Entertainment, Activate will introduce its cutting-edge, tech-driven gaming experiences to Germany, Austria, and Switzerland.
'Our expansion into the DACH region marks an exciting new chapter for Activate as we bring cutting-edge entertainment to Germany, Austria, and Switzerland,' said Adam Schmidt, CEO and founder of Activate. 'This isn't just growth—it's a vital step in our mission to redefine active, tech-driven experiences on a global scale.'
The German expansion will kick off with four locations in the first year, followed by five new locations annually, building momentum through to 2029. 'We're thrilled to bring Activate to Germany and transform the DACH region into a new global hub for immersive entertainment,' said Christian Ebster, Co-Founder of VRex Entertainment.
With over 30 locations in North America, a flagship store in Dubai, and plans for 200 future openings, Activate's global growth journey is on a fast trajectory. The first German Activate location is slated to open in Q2 of 2025.
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