"The brands that stand out in the vast sea of pink-&-green are the ones that are going deeper into the lore of the musical." Hannah Lewman, Strategy Director, Ogilvy New York talks to LBBonline - Little Black Book about what #Brands need to do to make a Wicked collab truly sing. https://okt.to/sTPHy2
Hit the nail on the head with "These all feel like collaborations by and for fans." Authenticity or bust!
Fun working ??
?????? ???????????? ???????????? ???????????? ???? H??????! Embarking on the roadtrip of life is much like assembling a playlist for a cross-country journey, & for centuries, the Psalms have been the musical companion to countless travelers. Find the 12-week series here: https://bit.ly/3QKJWm4
?? Get to know Adam P.! A selection of quick-fire questions to learn more about our Account Director Adam, covering a wide range of his interests such as Star Wars, Musicals, Theme Parks and much more... Be sure to comment and let him know if you disagree with any of his takes!
Create SPACE in your schedule to increase income and impact without breaking the bonds with your kiddos/loved ones | Mompreneur Mentor | Content Specialist | Mom Elevated Founder | Mom of 3 Wildebeests
Now begins our favorite way to countdown the year. Last night, we went to Rudolph the Musical. Tavie did her makeup and gave herself freckles that kinda made her look like a reindeer, so it was perfect. It was super cute and NOW means we need to watch the cartoon movie 'cause nostalgia. I also had two lessons and wrote a blog around their school lessons before we went. How are you kickin' off December?? #kickoff #nostalgia #funandfamily #goodtimes #mompreneurs #momsinbusiness #businessmoms #itsbeginningtolookalotlikechristmas
Starting any new venture, including our musical journey with OMG Collective, can feel overwhelming at first. Embrace the initial embarrassment and push through with practice and determination. Every step forward brings us closer to our goals. #EmbraceTheEmbarrassment #PracticeAndDetermination #OMGCollective #MusicJourney"
I spent over ten years transforming a black box into a winter wonderland. Have you ever wondered how much work goes into staging a musical or pantomime? As an audience member you remember the glittering scenery, incredible costumes, toe-tapping songs and hilarious moments that make you laugh so hard you cry. It’s what makes theatre so special. Why you return to your favourite musicals. Attend your Christmas pantomime annually with your family and friends. With the visual WOW factor, ticket sales would be lower, right? When you next think about how your brand looks, think about if it’s got the WOW factor. It doesn’t need to be glittery and jazzy. It must stand out and connect with your people. // Does your brand have the WOW factor? ?? Get a free BRAND REVIEW, DM the word ‘REVIEW’. ?? Check out the brands I’ve recently turned legendary, links in featured section.
The magic of musical films is undergoing a breathtaking renaissance, captivating audiences globally with a blend of narrative genius and melodious enchantment ?? From the innovative storytelling of Hamilton to the emotional resonance of The Greatest Showman, this new wave is not just entertainment - it's a cultural phenomenon. With offerings that span across a rich diversity of themes and musical genres, today's musicals are rewriting the script on what it means to tell stories through song and dance ?? Whether it's the celebration of cultural narratives in In the Heights or the creative prowess of high-profile talents, the reawakening of musical films is a testament to their timeless appeal and the boundless possibilities they hold for storytelling. Isn't it time we all tuned in? ???? www.cityvarsity.co.za #MusicalRenaissance #StorytellingEvolution #CinemaMagic
We are excited to share a new blog post titled "Remaster Class Prince: Purple Rain." This post delves into the summer of 1984, where two musical powerhouses, including Prince, achieved megastar status with their parallel trajectory. Dive into this captivating piece by following the link: https://ift.tt/c6uYtRy
Read some insights about movie musicals from two of our professors!
How do musicals successfully transition between Broadway and Hollywood? With the release of Wicked Part 1, Department of Film, Television and Digital Media faculty Richard Allen and Charity Robinson delve into the unique collaboration between these two entertainment powerhouses. From stage to screen — and sometimes back again — their insights explore what makes these stories resonate across mediums. Discover their take on the evolution of musicals here: https://lnkd.in/gTCVdPN9 #TCUSchieffer #LeadOnTCU
Discover how Hugh Jackman dazzled audiences in The Greatest Showman with his seamless transition from action hero to musical star. See why this role proved he was born to be a true showman! #HughJackman #TheGreatestShowman #PTBarnum #musical #Broadway #Movies #MovieNews #Entertainment #EntertainmentNews #Celebrities #Celebrity #CelebrityNews #CelebrityInterviews
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
4 个月Ogilvy, To truly shine in a *Wicked* collaboration, brands must think beyond the surface: - It’s like a great song; it’s not just the catchy tune, but the story behind it that resonates. - Brands need to tap into the emotions, themes, and characters that define *Wicked*, not just the colors. - Going deeper means understanding the lore and what it stands for—this creates a stronger bond with the audience. - A collaboration shouldn’t feel like an ad; it should feel like a natural extension of the show’s world. - Think of it as telling a story—brands that align with the musical’s heart will make a lasting impact. - It’s not about standing out for the sake of it, but standing out with authenticity and respect. - The brands that succeed will be those that add value, not just visibility. - When a brand understands the musical, it connects with the fans on a much deeper level. - Collaborations are about creating memorable moments, not just selling a product. - In the end, it’s about making the collaboration feel as magical as the musical itself.