奥美的动态

Authentic, cultural connections are the future, and it was incredible to hear Darla and others lead the way. Love this!?

Ogilvy, What an inspiring week at #AWNewYork! Hearing from Darla Price about the evolving relationship between brands and culture was truly enlightening. Here are some key takeaways: - Brands today must move beyond mere communication; they need to engage and connect with audiences on a deeper level. - It's about creating shared experiences that resonate with people’s lives and values. - Authenticity is crucial; consumers are drawn to brands that genuinely understand and reflect their culture. - This shift requires a collaborative approach, where brands listen and adapt to the needs of their communities. - The future of marketing lies in fostering relationships that go beyond transactions, creating a sense of belonging. - Celebrating diverse voices and perspectives enriches the narrative and strengthens brand loyalty. - It’s exciting to see so many talented women leading this change in the industry. - Together, we can reshape the conversation around brand engagement and cultural relevance. - Let's continue to champion this movement for a more inclusive and impactful marketing landscape. - Here’s to building brands that truly connect with people!

Yes! Cultural intelligence is critical. Deep dives into data won’t make you culturally attuned. Being culturally curious and committed to cross-cultural immersion is the only way to keep pace with the deeper trends and shifts reshaping the advertising and marketing landscape.

hi ogilvy Our identity is that of an ad film maker, which will be different from others and with better results, get an opportunity with Ogilvy. jai Mata Di [email protected]