Offline的动态

We want to talk about #marketingandcommunications ??

I'm trying something new today on LinkedIn! ?? In this video, I walk through a Multifamily Director of Marketing job description, sharing tips and insights on the topics that matter most to today's MFAM employer. I offer guidance and examples, providing a glimpse into the mind of a Director of Marketing. I didn't cover every example for each element, but I hope this sparks interesting ideas and conversations for aspiring or current Directors of Marketing. ?? #DirectorOfMarketing #MarketingInsights #LinkedInVideo #Multifamily #MultifamilyMarketing

??Question.... ??One that has baffled me for a while now... ??How can an advertisement for a Marketing Manager range in salary from $80K Base through to $180K Base + Super? There is huge difference! ??We need to do better at pitching the seniority of a job title when it comes to advertising for a Marketing Manager role. Especially when the salary is not shared on the job advertisement. ??Broadly speaking if your budget is?????? ??$80K-120K Base - This sits at Marketing Specialist / emerging Marketing Manager level ??$120K-$150K Base - An experienced Marketing Manager with team management responsibilities ??$150K-$180K Base - You are looking for a Senior Marketing Manager OR Head of Marketing. ??Quite simply...getting this pitched correctly from the start of your recruitment process, will save both you and the candidate time and hopefully a lot of unwanted confusion!

Opportunity

Hiring a public relations agency for your #B2B needs can significantly alleviate the stress and time commitment involved in managing your company's reputation and inter-company relationships. With an agency's expertise, you gain the advantage of strategic management and flexible support that can profoundly impact the success of your PR campaigns, freeing up your team to focus on other critical areas of your business. #PublicRelations

Public Relations vs. Other Departments Public relations may overlap or be confused with other similar departments. Here's an overview how PR may or may not relate to marketing, advertising, or communications. Public Relations vs. Marketing: Marketing is sometimes more squarely focused on driving sales, promoting products or services, and ensuring financial success. Meanwhile, public relations is sometimes more focused on managing the reputation of a company or brand. Both departments may embark on very similar types of activities. For instance, both may interact with customers to garner feedback. From a more direct marketing lens, this information is used to better understand?sales trends, product demands, and ways to generate more sales. From a more direct public relations lens, this information is used to understand customer satisfaction, ensure customers are happy, and make sure any dissatisfaction is managed quickly.

Where walls between the sales department, marketing and public relations have already been demolished, you will find the most successful companies. Why? – Mr. Jan H. Kalvik, Founder and Managing director of Kalvik Communication in Norway – serving customers on a broad international basis, reveals his opinion. The communication process between companies, consumers and business partners has changed dramatically over the last decades. And this is only the beginning. The answer is quite easy to understand. The winning teams understand that to reach the buyer and get the contract, full attention is needed. Today your products and services must be visible in more media channels, especially editorial magazines, radio, and television. The good news is that the cost will remain approximately the same, while sales increase and the company builds a better image through editorial coverage. This is our speciality. The good old advertising, but with new ideas and strategies, will always play an important role. We coordinate our efforts with your marketing department to gain synergies. For some, it is tough to hear that the times are changing, my job is to personally participate in meetings with negative people and stick my finger in their eyes and make them wake up. First, we do not take ourselves too seriously. But we take every mission very personally. After an introduction with a new client, we have a meeting where we find out what we can do for you if we can do this for you, and finally – if the cooperation spirit is present. New clients must represent products or services that benefit society. If that is so, the client is regarded as a friend and a part of the team. We present our full spectre of services, from investigating what the company has or has not done in the last period, where money has been wasted and finding which holes can be blocked and which roads to use in the next period. We work closely with gentlemen, and women of the press. After years as editor-in-chief of relevant magazines and skills in building relations, our network is excellent. And in countries where we today do not have this strength, we make it happen. We reach out with positive stories through daily newspapers, magazines, radio, podcasts and sometimes television. Exactly how we do this is different from case to case. Arranging press seminars can be efficient. Revitalizing of homepages and production of corporate videos are also positive for branding the company and give good vibrations, but the most important is what reach directly to your customers through their favourite magazine or newspaper or website/blog. To find the best solutions is what we love to do. And we have fun doing it. We do not just spend hours in the office to finance our free time.

When I left one of my first marketing jobs, the company had to replace me by hiring 5 (!) employees. For 2 years I oversaw 3 brands and 8 product categories, managing $20+ mln budgets and teams across Brand Comms, PR, and Retail Marketing. It sounds insane but, at that time, I didn't even question it. Only when I saw that now 5 people were doing my job I realised that, actually, I was pretty awesome ?? I'm sure that happens to you too. Skills that you consider normal are a big deal for someone else. You undersell and undervalue yourself because, from your perspective, what you do is not worth much. So you're unable to explain to your potential customers why they should choose to work with you over someone else. As a result, you sabotage your sales. So today, please do me a favor. Give yourself some credit. For the skills, experiences, and expertise you have. Everything you learned on the job and in life situations. If that helps, write it down on a piece of paper. And tomorrow post about how awesome you are on all comms channels available to you. See what happens ??

Marketing and Communications are both art and science. I can't think of a better place to lean into the craft of marketing and comms.