At least 1x per month, I take a call with a SaaS founder that wants to start doing SEO from absolute ground zero. They might be reliant on paid ads and branded search, but in some cases -- they have NOTHING. When this happens, I will "reverse engineer" how their direct competitors are X years ahead of them, and then paint the picture of costs involved and time commitment required to be successful. From there, it's usually... "oh sh*t... we didn't realize how tough this is..." Once they understand it's a multi-year commitment and hundreds of thousands of dollars are required to compete, they back out. I've done "All Out SEO" from scratch before. Here's what the setup was like: - 2 FT Content Marketers - 10+ Freelance Writers - 1 FT Link Building Manager - 1 Internal Designer - 1 Internal SME The output was 20 pages per month x 100 targeted backlinks per month. If you want to learn more about my "All Out SEO" strategy, join my live webinar on Moz with chima -- it's happening on Wednesday, April 17, 2024 @ 6PM BST / 1PM EST / 10AM PST. I'll be opening up my bag of tricks and teaching you guys exactly how to run a high-volume SEO program at scale (in a hyper-competitive niche). You know where to find the link! ??????
yea but do you have to do the full "all out" strategy from the start? Can't you start with for example really good 1-2 articles per month as an early stage startup and take those initial steps before you scale? I remember MJ Smith talking about this a couple years ago. "how to do SEO in spurts." The trick is figuring out which articles are going to move the needle for your business (not just your website traffic). Gaetano Nino DiNardi
Gaetano Nino DiNardi I bet after your conversations those same companies spent the same 6-figure budgets over the same time period to "rent audiences" (paid media) instead of building them. Three years down the road, they will back in the same place wondering why the (SEO) gap has widened to competitors -- instead of spending the same time period closing the gap.
There is no link??
Polina Mamont This webinar should be a good one to check out!
All too often in GTM we want to just throw a little money and part of an FTE at a goal without mapping out what it takes to really get there. I think you could outline something similar for every marketing channel and every GTM strategy. It might not require 15 people to pull off, but nothing is a quick turn around. This is why it's sooooo critical to pick your horses carefully and put everything you have into them to make them work and not just start throwing stuff against the wall to see what sticks. (Hint: Nothing will stick.)
Big W for the Moz community. Just RSVP'd!
This is the cheat code. The most challenging part of this process IMO is getting the SME to engage. Many times, the SME doesn’t understand marketing and doesn’t give it the proper importance, but growth is about content and distribution. The magic is getting it done well and efficiently. Always great content as usual.
Growth Advisor ??
11 个月https://moz.com/webinars/all-out-seo-strategy-growing-to-1m