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I help you drive your business growth | ? Marketing Ops Consultant | ???Podcast Host | ?? Speaker | ?? Martech Evangelist | ?? Data Wiz

While Talking About MarTech We Often Forget The Most Important Part. The customer, and their experience with us. So while planning the next changes to your martech stack,, think real hard about how you can improve the customer experience. If the changes you are planning won't improve the customer experience, they probably are not worth doing. #MarTech #MarketingOps #MOps #MOpsQuotes

  • Improving customer experience should always be the primary objective of your martech.
Prithwiraj Deb

Martech-Content|Personalization|E-Comm|CDP|Multi-Platform Integration|SDK|API|Analytics|Activation|Measurement

4 个月

Are you referring to Internal operation team as customer? I feel that aspect is over-looked and results in lower adoption by people who will be using the tool.

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Paul Viviers

Driving change in the way companies brand ?? Sustainable modular branding systems ?? Need help elevating your Event Branding? ?? DM me to chat! Click ?? link to book a call.

4 个月

If the tech doesn’t improve the customer experience, it’s just noise.

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