NXT MEDIA DAYS AFRICA的动态

Join us to celebrate Donald ALALENGBI’s 3th anniversary at Hashting! ?? ? 5 years ago, we embarked on a digital transformation of #d2c promotions in Africa. And here are some highlights:? ? From 1 activation in Cameroon to dozens of campaigns in 20 countries?? ? Middle East footprint with our first campaign in Jordan? ? Gaining title of #Data Reliability & Transparency Partner for #CPG brands? ? Becoming the preferred vendor for Heineken, Diageo, and Coca-Cola in Africa? This success couldn’t have been achieved without Donald's contribution and the African team's efforts. ?? So what’s so special about Donald? Here are some facts: International Bridge Builder: Born in France, lived in Congo and Ivory Coast, Donald knows how to transform local campaigns into multinational successes? ? Trusted Brands’ Advisor: With extensive market experience and an IT background, Donald is a trusted business partner for global CPG companies? ? Data Geek: Donald makes real-time dashboards speak to our clients. Results? A 25% boost in sales in a single campaign for a major alcoholic brand.? ? Team Anchor: Donald keeps our dispersed African team connected. "It feels like we work desk to desk," they say.? ? Campaign Architect: Donald has led many complex, multinational campaigns. One of his achievements - activating 11 countries in one night for Heineken during the UCL 2022. Beyond work, Donald is an avid sports fan.? He rushes to yoga classes between basketball training and dance classes. ????♂???? We’d like to see him in action, once! ?? Donald, thanks for your contributions to Hashting's success and for being an important part of Team Green!?? Congrats on your anniversary! ????? #workaversary #HashtingTeamAroundTheWorld #HashtingAfrica

We have continued to see exponential growth across our regional expansion projects, especially with MdundoHausa, positioned to serve our Northern Nigeria users, and users interested in Hausa music and content. Amplifying with our MdundoHausa inventory provides brands with the opportunity to: - Increase relevance: Products, services, or messages tailored to the region allow for better alignment with local preferences, cultural nuances, and regional needs - Improve ROI: Regional targeting often leads to higher return on investment because more precise strategies lead to better conversion rates and customer satisfaction. - Penetrate local markets: Brands can better penetrate local markets by tailoring their approach to fit regional characteristics, increasing their chances of success and growth in those areas. The MdundoHausa vox pop activation can help partner brands drive this to improve local engagement and relevance. - Enhance efficiency: By focusing on a particular region, brands can allocate resources more efficiently, avoiding wasteful spending on broader, less targeted campaigns. Want to improve your approach to regional targeting with MdundoHausa? Let's collaborate https://lnkd.in/dAvWqTr The Coca-Cola Company Diageo MTN Airtel Africa Unilever Nestlé Rite Foods Limited Procter & Gamble Standard Chartered UBA Group MultiChoice Group Seven Up Bottling Company Planet Bottling Company StarTimes Nigeria #advertising #brands #audioads #mdundohausa #regionaltargeting #amplifywithmdundohausa Great Ekama Uwem Brown Lamido Maryam Abubakar

Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative

It’s started! Cannes Lions has kicked off its annual festival today, celebrating the very best of the industry’s creativity. W is extraordinarily proud to have won 16 Cannes Lions campaigns to date, and this year, we are very excited to ALREADY be up for 7 more – for longstanding clients Marmite and Pot Noodle, with further shortlists still to be announced in the coming days! Creativity is of course key to campaign excellence. But creativity counts for nothing if no-one sees it. Fame therefore continues to be one of THE most important metrics, and our role is pivotal in creating and measuring that fame. Harnessing the power of earned media?to generate brand fame is at the heart of what makes campaigns so successful.?In a world obsessed with social media, the impact of anchor news media and marquee broadcast coverage is greater than ever. Trusted media continue to provide the most powerful measure of national zeitgeist; an accurate barometer of cultural currency and social conversation.?Our job is to ensure that earned media channels are talking about our clients' campaigns – and when they do, we know that the campaign has made it! We are so proud to work alongside the teams at Unilever and adam&eveDDB on these incredible campaigns for Marmite and Pot Noodle, and we can’t wait to see how the week unfolds! #Cannes #Earnedmedia #Media #PR #Campaigns

LoopMe partnered with dentsu to increase event sign-ups and drive 42% savings for Guinness, with the campaign's success highlighted by a win in the Best Use of Data category at the Malaysian Digital Association d awards. Find out more by watching this video: https://hubs.ly/Q02QrggR0 dentsu Malaysia #advertisingindustry #brandadvertising #digitaladvertising

?????????????????? ?????????? ????????????????????: ?????? ?????? ???????????????????????????? ???????????? ???????? ?????????????????? ?????????? ?????? ???????????? ?????????? ???????????? ????????????, Here's What We Learned! Hello everyone! Today, I want to share insights from our recent campaign with VDT Communications, a leader in Nigeria's telecommunications sector, which effectively leveraged radio to enhance brand visibility. Here are the key takeaways: ???????????? ???? ????????????????????: By strategically placing ads during high-profile sports events like the Euro Championship and the English Premier League, we tapped into a broad listener base. Ads aired just before kick-off, during halftime, and post-match, ensuring maximum engagement. ???????? ???????????????????? ????????????: Radio remains one of the most effective channels for reaching a diverse audience, especially during electrifying moments like live sports, where listeners are fully engaged. ???????????????????? ??????????????: Our campaign surpassed expectations with 150+ radio spots aired, benefiting from additional free spots, resulting in higher brand recall and listener engagement. ???????????????? ??????????????????: Feedback indicated a significant increase in VDT's awareness within the target audience, positively shifting brand perception. The success of this initiative affirms that leveraging sports passion points can significantly differentiate a brand in a competitive market. Are you looking to amplify your brand's visibility and drive sales? Connect with Limelight Media for strategic media planning and tailored digital marketing solutions that resonate with your audience. Let's enhance your brand presence today! #LimelightMedia #VDTCommunications #RadioMarketing #BrandVisibility #DigitalMarketing #NigeriaMarketing

Saleh Ghazal, CEO of OMD MENA, features in Campaign Middle East’s 2024 Power List??? In this year's Power List issue, Saleh unpacks the evolving consumer landscape, shedding light on how behaviors and consumption patterns have shifted. He emphasizes the need for industry specialists to adapt swiftly, urging a change in mindset to stay ahead. Read the full feature here: https://lnkd.in/dxthDXQx

Good morning Reader, This Marketing #Stardom Wednesday, let me invite you to the #AnnualMarketersFireplace24: This December, the fire is lit! On the 6th, Skyz Protea Hotel becomes the stage where marketing brilliance takes center stage. The theme? Marketing Excellence. Here’s why you need to be there: ?? Inspire: Hear bold ideas from some of Uganda’s top marketers. ?? Connect: Build networks that spark lasting partnerships & collaborations. ?? Excel: Unravel secrets to staying ahead in a competitive market ?? Talent: No need for Boardroom interviews; come, see, hear, and hire! With brands like Uganda Breweries, Pepsi, Hedge and Cocreate leading the way, it’s not just an event—it’s a movement of marketing #stardom beams across. When: December 6th, 2024 Where: Skyz Protea Hotel, Kampala Fee: UGX 200K (Members), UGX 250K (Non-Members), UGX 3M (Table) Don’t miss out—register now: https://lnkd.in/d9FhQpPa or direct message me. Let’s stoke the flames of marketing excellence together!

Monks continues attracting industry heavyweights with Juanita Draude joining as its executive vice president EMEA to lead its EMEA region. Read here: https://hubs.la/Q033h6V30

Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions?as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!