Nucco的动态

Hear from Media Buyer, Samantha Russell on the power of media buy when utilized as part of a wider marketing strategy... Find out more about our PR and Media Buy solutions ?? https://loom.ly/i4iaR5E #MediaBuy #MarketingStrategy #PharmaMarketing

Coca-Cola’s Burn campaign went way too far in 2010 when it referenced that infamous video. What started as an edgy joke became a PR disaster! ?? Can brands go too far in trying to be "cool"? Share your thoughts below! #cocacola #coke #marketing #advertising #PRDisaster #ViralMarketing

Coca-Cola’s Burn campaign went way too far in 2010 when it referenced that infamous video. What started as an edgy joke became a PR disaster! ?? Can brands go too far in trying to be "cool"? Share your thoughts below! #cocacola #coke #marketing #advertising #PRDisaster #ViralMarketing

This article by Drew Harwell is such an interesting case study in the future of brand communication. I think it's possible to generalize a lot of these learnings - How to connect authentically, meeting people where they are and in a way they respond to, and acting quickly with an understanding of the common goal - to all brands working in the modern social media landscape! https://lnkd.in/g_2VVCcX

It’s time for brands to jump on some key media opportunities that will drive growth. But which ones do you need to turn to help you stay ahead in an ever-changing media world? Our Head of Marketing, Cameron Russell, reveals all in his new blog. ?? https://lnkd.in/eXS3e8Fd

Sinterklaas arrived in town last week which begs the question – ???? ???????? ?????????? ???? ?????? ?????????????? ???? ???????? ????????? Here’s our round up of some of the nicest and naughtiest communications campaigns of 2024. If your brand suspects it might be on the naughty list, fear not. It might be too late for 2024, but there’s always time for a fresh start in 2025! Let’s chat about how our culture-first approach can help your brand sparkle. #CultureFirstCommunications #PRTrends #RootedInPR #LedByCulture

Here’s how to level up your PR and media game just in time for the holiday gift season! #holidaygiftguides #media #productbasedbusiness #products

In our latest blog post, we focused on 5 ways Media Monitoring can help Advertising agencies.?Here we explore the three key highlights ?? Want to uncover all 5 ways your agency can benefit from media monitoring? Check out the full article on our blog for a comprehensive overview! https://lnkd.in/dTaATgVw ?#Perceptica #MediaMonitoring #MediaListening #AdAgency #Advertising

One of the more interesting aspects of my work with On Device has been learning more about the multiplier effect of cross-media campaigns on consideration and intent. Even more compelling is... ...that, unlike pretty much all the other players in the industry, On Device is doing this with a single source. Thus not only are they using their own high quality panel, they are directly measuring across the range of possible media, including out-of-home. No need for Frankenstein methodologies to stitch together different sources under onerous assumptions about comparability. Check out the paper on their site.