NP Digital的动态

Transcript

Google doesn't rank the best content at the top, they rank the content that's easy to read at the top. Now before I give you the three things you need to do to rank at the top with easy to read content, I want to 1st explain to you how Google really works. Imagine this. You search for something, you're looking for answer to your problem. You find this article that has 10,000 words that covers everything around that topic. It's great, super thorough, probably the best article around that topic. But at the end of the day, you're just looking for a solution to your problem. Would you rather skip through 10,000 words or find an article that's 5? The worst we've been 1000 Max. That just simply breaks down the solution to your problem so that way you can get on with your day. You're gonna pick the one nine out of 10 times that answers the question quickly. So what you wanna do is A use a clear, concise headline that explains what your content pieces about. B have short paragraphs and you have short paragraph. It makes it easier for people to skim and see. You want to make sure A5 year old can understand your content. If you're riding like a Harvard educated person needs to read your content, you're gonna lose most people if you keep your content simple. And then link out to other articles that go more in depth for the people who do want to read more and more. That's fine, but try to get straight to the point. That's what people are looking for. This is why all these ChatGPT and perplexities and these AI platforms are super popular because people don't want to click on 10 blue links to get the answer to their questions. So before you focus on thoroughness, I want you to focus on making your content easy to read and skim. And then add in the thoroughness next.