Noun Agency转发了
Noun Agency?is excited to announce our latest activation for the mega-hit mobile game MONOPOLY GO! ? ?? ? The uber-popular game brings all the fun and community of the original board game to everyone, no matter where they are. To celebrate the game’s growing global community of players, we created a way to reward them with everyone’s favorite treat that shows up all over the game, ice cream! ?????? On National Ice Cream Day, July 21, we launched the first-ever MONOPOLY GO! National Ice Cream Day activation. We handed out over 3,200 free MONOPOLY GO! themed ice cream items at one of NYC’s favorite shops, Taiyaki NYC. Fans lined up around the block to snag a special MONOPOLY GO! ice cream and win MONOPOLY GO! prizes. This Ice Cream Day activation was a massively successful community event, drawing huge crowds and becoming a special moment for MONOPOLY GO! fans to gather together and enjoy a free treat over a shared love of the game. #nounagency #experientialmarketing #gaming #brandpartnerships
This was so much fun :)
my kind of event!! ???? ice cream is the best.
Is that Ali G’s ice cream glove? IYKYK
It's great to see brands leveraging experiential marketing to create memorable moments for their fans. The idea of rewarding players with a treat that's closely tied to the game is a clever way to build brand loyalty. What was the most surprising or insightful feedback you received from fans during this activation?
I'm passing GO for ice cream all day!
Two of my favorite things ice cream ?? ????
Nice work team! ?? ??
?? Awesome job MGO Team!!
Love it
Marketing for Ziploc @ SC Johnson
7 个月This is incredible! Who doesn't love ice cream! Great job team!