Nogin的动态

Direct-to-consumer (#DTC) retail is transforming the way businesses and customers interact, bringing a new dynamic to the retail industry. By bypassing traditional retail intermediaries, companies are now selling their products directly to customers through online platforms and branded stores. At the same time, traditional retailers that in the past were merely selling products marketed by brands, are now starting their own brands in an effort to differentiate, build a unique value proposition and increase margins. These changes are causing all boundaries to blur and reshuffle the rules of the game for everyone. Some of the advantages of DTC model for brands: ?? Enhanced Customer Relationships: DTC allows brands to interact directly with their customers, fostering stronger relationships and providing valuable insights into consumer preferences and behaviors. ?? Cost Efficiency: Eliminating middlemen reduces costs associated with distribution and retail markups. Brands can pass these savings on to customers or reinvest them in product development, marketing, and customer service. ?? Brand Control: Controlling the entire customer journey, from browsing to purchase to post-sale support, provides full control over their brand image and customer experience. This ensures consistent messaging and quality across all touchpoints. ?? Data-Driven Decisions: Direct sales channels provide access to a wealth of customer data, enabling brands to make informed decisions about product development, marketing, and inventory management. ?? Agility and Innovation: DTC brands can quickly adapt to market trends and consumer demands. And for the retailers: ??Higher Profit Margins: bypassing the costs associated with third-party brands, such as wholesale markups and licensing fees. This allows them to achieve higher profit margins. ?? Brand Differentiation: Private labels enable retailers to differentiate themselves from competitors. Exclusive product offerings create a unique value proposition, attracting customers who are looking for distinct and exclusive products. ?? Customer Loyalty: Developing a strong private label can enhance customer loyalty. When customers associate a retailer’s brand with quality and value, they are more likely to return for repeat purchases, fostering long-term loyalty. ?? Control Over Product Quality: With their own brands, retailers have greater control over the quality, design, and production processes. ?? Enhanced Negotiating Power: Offering successful private labels can give retailers more leverage in negotiations with established brand suppliers. Join us July 16 to learn more about these fascinating trends and here from our amazing speakers! Early bird pricing ends soon - see link in the comments to sign up ??

One of the best parts about retail therapy has to be browsing through endless aisles of our favorite stores, hunting for that perfect product. Those personal connections are the heart of retail or at least they used to be. But as the world evolves, brands find themselves relying more on online marketplaces to reach customers. Today, more and more D2C brands are ditching the middleman and selling directly to customers through their channels, as reported by the Economic Times. But is this trend all sunshine and rainbows? Here are certain pros and cons of this trend. Pros ? ↗?? Increased control and flexibility By selling through their own channels, D2C brands can have complete control over their brand image, pricing, and customer experience. They can tailor their offerings according to their target audience. ?? Valuable customer data When customers purchase directly from a brand’s website or app, the brand can collect valuable data about their preferences, buying habits, and interactions. This data can be used to personalize the customer experience and make informed business decisions. ?? Higher profit margins Avoiding commissions charged by online marketplaces means D2C brands can enjoy high-profit margins. This extra revenue can be reinvested into marketing, product development, and expanding their reach. Cons ? ?? Limited reach While D2C brands can have a strong online presence, they may not be able to match the vast customer base and reach of online marketplaces. This could limit their potential for growth and exposure. ?? Higher marketing costs To drive traffic to their own channels, D2C brands need to invest heavily in marketing and advertising. This can be a costly endeavor, especially for smaller brands with limited budgets. ???? Increased responsibility When selling through their own channels, D2C brands are responsible for all aspects of the customer experience, from order fulfillment to customer service. This added responsibility can be time-consuming and resource-intensive. Well, it’s a bold move for D2C brands to break free from the shackles of online marketplaces. It’ll be fascinating to see how they navigate these waters, but one thing’s for sure, it’s going to be one heck of a ride! #D2Cbrands #LinkedInNewsIndia #Retail #Sales

???Top B2B e-commerce trends to watch in 2025 2025 is set to bring major shifts in B2B commerce, and staying ahead means adapting to new trends. Here are 3 key trends shaping the industry—and how Orderchamp is helping brands turn these changes into growth: ????AI and automation will drive smarter selling: AI is transforming how brands engage with customers. From demand forecasting to automated stock updates, automation will streamline operations and create more time for growth. How we help: Our AI-powered search makes product discovery on our wholesale marketplace faster and smarter, and our smart Marketing Recommendations for brands provide data-driven tips to help brands actionably increase their visibility and boost sales. ?? Hybrid buying experiences will become the standard: B2B buyers expect seamless online and offline interactions. Digital fairs, virtual showrooms, and in-person events are becoming key to building stronger buyer relationships. How we help: We bridge the gap between online and offline with our Orderchamp digital marketplace events and strategic partnerships with TICA and Trademart, giving retailers more ways to discover and purchase products for their store. ? ?? Sustainability will drive buying decisions: More buyers are prioritizing sustainability, seeking brands that align with their environmental values. How we help: Our B2B marketplace makes it easy to shop consciously with dedicated filters for sustainability and a growing range of eco-friendly products, supporting brands that prioritize ethical sourcing and sustainability. ???Ready to future-proof your business in 2025? Discover how Orderchamp is evolving to help brands stay ahead and explore all?essential B2B trends?shaping the industry: https://lnkd.in/e5tfa7EP #orderchamp #b2bcommerce #2025trends #wholesale #ecommercegrowth #sustainability #digitaltransformation

"Just as the introduction of hosted e-commerce sites sparked the DTC revolution, new technology is helping brands improve online B2B sales." Our CEO Zohar Gilad talks eCommerce's influence on sales with Total Retail. Click here to read the full article: #ecommerce #ecommercestore #onlinestore #ecommercesales #B2Bsales

Is the secret to boosting your ecommerce sales giving products away for free? It may seem counterintuitive, but product sampling can be a great way to encourage purchases and establish strong customer relationships. It’s becoming especially valuable in the highly competitive ecommerce space. From mitigating returns to driving product exposure and development, there are plenty of positive outcomes to reap by implementing a strong product sampling strategy. In this article, we explore why product sampling works, the different product sampling strategies you can use, how some popular ecommerce businesses are using this tactic to their advantage, and how you can launch your own successful product sampling campaign. #Ecommerce #ProductSampling #Fulfillment #Shipfusion

?? New Article Alert ?? Curious about the future of eCommerce and how to stay ahead in the game? Check out our latest article on why a single unified commerce platform for both B2B and DTC is essential for consumer branded manufacturers. ?? Key Takeaways: - Simplify operations with a single platform - Enhance customer experience and brand control - Leverage valuable first-party data - Increase profitability and efficiency In today’s digital world, managing both B2B and DTC channels isn't just an option—it’s a necessity. Discover how integrating these channels can streamline your business operations, improve your bottom line, and set you up for long-term success. ?? Read the full article here ?? https://lnkd.in/g5YgbJ5h Ready to transform your eCommerce strategy? Contact us at Mi9 to learn more about how our platform can help your brand succeed across both B2B and DTC channels. #eCommerce #BusinessGrowth #UnifiedCommerce #DigitalTransformation #B2B #DTC #Mi9Retail #CustomerExperience

Recent years’ events, from the pandemic to the global economic crisis, have accelerated digital sales channels in the traditionally conservative B2B sector. Omnichannel sales platforms and tools for B2B are now widely accessible. However, key questions remain: How can B2B businesses maximise this multichannel strategy? Which tools maximise returns? How can digital marketing attract new B2B customers? BigCommerce answers these questions! View the latest B2B Ecommerce article from BigCommerce on Industrial Now #bigcommerce #ecommerce #b2b #industrialnow #article

More D2C brands are now preferring to sell their products through their own channels rather than relying on online marketplaces. Here are certain pros and cons of this trend. #D2Cbrands #LinkedInNewsIndia ???????? ???? ?????????????? ?????????????? ?????? ????????????????: 1. ???????????? ???????????? ??????????????: By avoiding marketplace commissions, D2C brands can retain more revenue and improve profit margins. 2. ?????????????? ???????? ?????????? ????????????????????: Selling through their own channels allows brands to fully control the customer journey, ensuring a consistent and personalized brand experience. 3. ???????????? ???????????????? ??????????????????????????: Brands can build stronger relationships with their customers, gaining valuable insights into consumer behavior and preferences. 4. ???????? ??????????????????: Brands have full access to customer data, allowing for more targeted marketing strategies and product development. 5. ?????????????????????? ???? ?????????????? ?????? ????????????????????: Brands can adjust pricing strategies and offer exclusive promotions without marketplace restrictions. ???????? ???? ?????????????? ?????????????? ?????? ????????????????: 1. ?????????????? ??????????: Online marketplaces have vast customer bases that can drive significant traffic and sales, which own channels might initially lack. 2. ?????????????????? ?????????????????? ??????????: Brands need to invest more in marketing and customer acquisition to drive traffic to their own sites, which can be costly. 3. ?????????????????????? ????????????????????: Managing logistics, payments, and customer service in-house can be complex and resource-intensive. 4. ?????????? ??????????????????: Marketplaces often offer a level of brand visibility that individual channels might struggle to achieve on their own. 5. ?????????????????????? ??????????????: Marketplaces often drive competitive pricing due to the sheer volume of products and sellers, which can be challenging for independent channels to match. #msmestrategy #d2c https://lnkd.in/gMZ6NWcq

Read Here - https://bit.ly/4deNB4u Competitive advantage is critical for online retailers and ecommerce businesses who are looking to get ahead in a saturated market. Capturing the hearts and minds of shoppers is often key to securing business… In this article, we will explain what connected packaging is, as well as outlining some of the advantages of connected packaging for B2B and B2C organisations. #blog #connectedpackaging #intelligentpackaging #smartpackaging #unboxingexperience

?? This Week's Partnership Spotlight: CannaPlanners ?? We’re excited to announce a strategic partnership between Flourish, AIQ (Alpine IQ), and CannaPlanners. Merging cutting-edge point-of-sale technology, advanced Ecommerce capabilities, and comprehensive marketing strategies, this partnership elevates retail solutions for dispensary operators into one seamless experience. What This Means for Dispensary Operators: ?? Streamlined Retail Operations: From inventory management and compliance tracking to sales reporting, Flourish POS ensures your retail operations run smoothly. ?? Advanced E-commerce Solutions: AIQ's suite of software delivers a seamless shopping experience, manages online orders with ease, and boosts your customer engagement. ?? Targeted Marketing Strategies: Leverage AIQ’s data-driven tools for personalized outreach, loyalty programs, and optimized marketing with deep analytics. CannaPlanners amplifies these efforts with expertly refined digital strategies. ?? Comprehensive Creative Services: CannaPlanners offers a full suite of creative services, including branding, packaging design, custom website development, SEO, and content creation. Their holistic approach ensures your dispensary stands out in a competitive market. ?? Data-Driven Insights: By uniting Flourish’s robust analytics, Alpine IQ’s strategic marketing, and CannaPlanners’ creative execution, this partnership provides the insights and tools you need to drive growth, engage customers, and make informed decisions for success. ?? Explore our collaboration! Flourish Retail POS: https://lnkd.in/ghwtD56E CannaPlanners: https://cannaplanners.com/ AIQ (Ecommerce, Loyalty, & Marketing) platform: https://aiq.com/ #CannabisIndustry #CannaPlanners #AIQ #CannabisRetail #Ecommerce #Marketing #POS