Nnenna O.的动态

Thank you: James Manso and WWD for being truth tellers. ???? #REPOST ?? WWD One step forward, two steps back. That’s the sentiment shared by Black beauty entrepreneurs and executives, who report that the beauty industry has fallen short on its promises to better support Black founders in 2020 following the murder of George Floyd by a Minneapolis police officer. The biggest pain point: Access to capital has dried up considerably. Earlier this year, Crunchbase reported that funding of Black-owned brands dropped 71 percent to $705 million in 2023 — the first time since 2016 that the figure didn’t exceed $1 billion. Funding in the U.S. overall, Crunchbase reported, declined at roughly half that rate. Read more at WWD.com - #linkinbio Report: James Manso

Selena Gomez?is officially a billionaire. Gomez appeared for the first time on Bloomberg's Billionaire Index on Friday when her net worth reached $1.3 billion. It's been a long time coming for the 32-year-old, who got her first paycheck as a child actor in the 90s on "Barney & Friends." Gomez may be best known as an actor and musician, but the bulk of her fortune — more than 80%, according to Bloomberg's estimates —comes from her beauty brand, Rare Beauty. The publication assumes Gomez owns a conservative 51% of the business — the brand has only two known investors— which it values at over $2 billion, confirming an earlier report from?The Business of Fashion,?which pegged its value at a similar number. While an analysis of reported revenues — between $300 million and $350 million — and current price-to-sales ratios for public beauty companies like Coty and L'Oréal may peg the value of the brand slightly lower, the momentum of the company and its room for growth — it's currently only sold at SEPHORA and online — boost its appeal. Article here: https://lnkd.in/gNwQHSSi #selenagomez #entertainment #brand #news #celebrities #beauty

Harley-Davidson faced a challenge: grow rapidly without losing its iconic essence. Partnering with Brandtrust, they embarked on a journey to preserve brand equity while expanding their reach. The process revealed a powerful truth - buying a Harley signifies personal transformation. It's not just about the bike; it's about becoming part of a tribe and realizing one's authentic self. This insight led to a revamped brand strategy and a new customer journey framework. The results speak volumes: ??? Core +8.5% ?? Young Adults +12.9% ?? Women +6.8% ?? Hispanic +10.1% ??? African American +12.3% Harley-Davidson proved it's possible to evolve while staying true to your roots. As their Director of Demand Planning put it: "Brandtrust's work changed my life and forever changed Harley-Davidson." https://hubs.ly/Q02QkFlr0 #Brandtrust #OrganizationalCulture #CompanyCulture #Insights #HumanTruth

The lack of funding for Black-owned beauty brands, despite their market potential, exposes a frustrating disconnect. Investors, now risk-averse, prioritize profitability over innovation, leaving these brands—often solving unique beauty concerns—struggling to scale without adequate financial backing. The demand for proven success and retail traction creates a catch-22, where Black founders face higher barriers and fewer resources. While grants help, they’re not enough. Investors need to reconsider their approach and recognize the long-term cultural and financial value these brands offer, rather than just focusing on immediate returns. https://lnkd.in/eTThfM2U

?? The implosion of the ‘cores’ #TuesdayThought From Normcore to Cottagecore, microtrends promised individuality but have delivered the opposite. Journalist Maria Mitko from Harbingers Magazine highlights how consumers are growing weary of the relentless chase to update wardrobes, possessions, and lifestyles- only to end up looking like everyone else. This rush to belong to a tribe is stripping away uniqueness and driving overconsumption, with fleeting trends taking a toll on the environment. So, what’s the impact on creativity? Rather than fueling this never-ending cycle, brands could focus on celebrating true individuality and encourage us all to ditch the ‘core.’ Could this be a trigger point for an anti-Black Friday campaign this year? ???? Read this article #Sustainability #Individuality #Microtrends #Creative #CreativeCampaign

Do DEI Initiatives Help or Hurt Black-Owned Beauty Brands? As major corporations scale back Diversity, Equity, and Inclusion (DEI) initiatives, Black-owned beauty brands are feeling the impact. While DEI efforts have helped increase visibility, access to funding, and shelf space in major retailers, some fear that these rollbacks could set progress back. With fewer opportunities for brand partnerships and grants, Black entrepreneurs now face a tougher road in an already competitive industry. Read the full story on The Black Wall Street Times. Link in bio. #BlackOwnedBeauty #DEI #SupportBlackBusinesses #BeautyIndustry #BlackWallStreetTimes #BWST

When you build your brand around your values, you give the right people a reason to choose you over someone else. Here’s how: 1?? Your actions become a powerful statement of what you truly believe, which sets you apart in a crowded space, for good.. or for bad. ?? Remember the shroud-like white packages in Zara’s campaign as well as under Kim Kardashian’s xmas tree? Or the M&S xmas campaign with Sophie Ellis-Bextor burning red, white, and green paper crowns? Your actions can show up your true colours — values, intention, identity, purpose. Make them count. ? 2?? You attract like-minded people who align with your values and vision. They will become advocates for your brand. Even better, you repel people you wouldn’t want to do business with anyway. ?? Remember how those on the right side of history came together to support pro-Palestinian brands who spoke out fearlessly, despite the risk of getting shadow-banned? (Such as Modern Wall Art or Sana Saleh) And how brands like Starbucks got boy*cotted instead and is facing sharp decline? Don’t be afraid to stand up and stand out for what you believe in. 3?? You give people a chance to become a part of something bigger and more meaningful. ??Remember when Huda Beauty stood up unapologetically for their values and made a significant donation to relief for Ga*za? In # the process, they gained more customers who aligned with them, bought from them, and raved about them. And remember how those who had influence and money, who really should have spoken up and could make a difference, didn’t? And we realise they were just puppets. Doesn’t it go to show that no matter how influential or rich you are, when your values are questionable, you don’t have real freedom? Never stop remembering, talking about and acting for ??. Tag the amazing brands you know who stand up unapologetically for their values, so we can all continue to support them! ???? #muslimbrand #rightsideofhistory #humanity #brandloyalty #muslimsinbusiness #muslimahpreneur #brandingtips #brandvalues

Are you up to speed on the latest in multicultural beauty news? Here are the trending stories for the first 2 weeks of April. Follow Multicultural Beauty Insider (MCBI) Beauty Insider to be in the know.

Allison Slater Ray and Lisa Motzko Hamilton have a combined 50-plus years in the beauty and retail industries. They met through IT Cosmetics when Motzko Hamilton, then at Ulta Beauty, helped the brand succeed at retail, and Slater Ray served as its SVP of marketing. Slater Ray was instrumental in streamlining IT Cosmetics’ messaging to communicate its core purpose. The brand talked about "real results" and was early to hop on before-and-afters to convey them. Today, amid social media noise and pressure from retailers, investors and consumers to produce newness, Slater Ray and Motzko Hamilton notice beauty brands often ignoring their core DNA to chase the next big thing, whether it's a trend, platform or product, with ill effects. Slater Ray warns, "More SKUs does not equal more sales. It can cause more problems." At their consultancy Breakthru Beauty, the pair are leveraging their experience to get down to what sets brands apart and puts them on course to longevity. Read more: https://bit.ly/4hcvXR8 #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

“Funding of Black owned brands dropped 71% in 2023” ?? If you haven’t heard the recent news, let me fill you in. The U.S. Court of Appeals for the 11th Circuit has blocked a Black-owned venture capitalist firm (Fearless Fund) from awarding grants exclusively to Black women entrepreneurs. So you’re aware, less than 1% of VC funding goes to black women founders even though they make up the largest growing group of entrepreneurs. The owner of the Fearless Fund, Ariane Simone, said the ruling sends a message that diversity in corporate America and education should not exist. I couldn’t agree more with her take. I saw the decline of DEI budgets and programs first hand while at Nextplay LIVE where we partnered with some of the biggest tech and media brands in the world on DEI initiatives. “America is supposed to be a nation where one has the freedom to achieve, the freedom to earn, and the freedom to prosper,” Simone said. “Yet, when we have attempted to level the playing field for underrepresented groups, our freedoms were stifled.” Blocking targeted programs under the guise of promoting fairness is a profound misunderstanding of equity versus equality. Equality means providing everyone with the same resources, regardless of context and particular circumstances. Equality is often illustrated by showing a short and taller person behind a fence trying to watch a baseball game. Despite being given the same size block, only the taller person can see. Equity changes the image by giving the shorter person a taller block, so that now both can see. Equity means recognizing the different needs and starting points of individuals and providing the necessary resources to achieve an equal outcome. Sharing this article below for your education and hopefully inspiration to take action.