Nimdzi Insights的动态

I recently attended a panel discussion at LocWorld that I really enjoyed. The panel featured Katell Jentreau, who leads globalization efforts at Expedia Group; Andy Andersen, international product manager at Brave, the browser and search engine; Eli Schwartz, strategic SEO advisor; and Jordan Koene, founder of Previsible. ? The discussion focused on the intersection of marketing and localization, exploring how these two functions can work together effectively within organizations. Here are some key points: ? ?? Localization and Marketing Integration: The panel emphasized the crucial connection between marketing and localization, highlighting the importance of understanding cultural nuances and building trust with local audiences. Katell remarked, "At the end of the day, the work that we do as localizers and the relationships that we build with stakeholders within companies is what comes first" ? ?? AI in Localization and Marketing: The panel reached a consensus that while AI can enhance efficiency and scalability in localization and marketing, it cannot replace the critical thinking and cultural understanding that humans provide. Eli noted, "AI can never tell you about these cultural nuances, and that's why you need humans." ? ??♀? Challenges with AI Adoption: They also discussed challenges in integrating AI into workflows. These include the need for improved frameworks and the risk of over-reliance on AI, which can lead to errors and a loss of trust. Jordan stated, "The question isn't do we need to move at the pace of AI, but how do we do what we do well and incorporate AI?" ? ?? Evolving Roles: The roles in localization and marketing are evolving due to AI, shifting towards more strategic functions rather than just operational tasks. Katell emphasized, "You need to think about the expertise that they [linguists] have culturally, the product expertise, the content expertise. That's something that AI will not manage to replace." ? ?? SEO and AI: The discussion also covered how AI is disrupting SEO, stressing the importance of creating valuable content for users rather than simply optimizing for search engines. Eli mentioned, "The SEO industry needs to shift, but if you're selling products, the raw number of people that need that product stays exactly the same regardless of whether search engine traffic changes or not." and Jordan added: "We have to stop thinking about SEO as a traffic source. We actually need to start thinking of it as an appropriate marketing channel that builds brand presence." ? If you want to learn more, feel free to contact them or #talktonimdzi. Happy to facilitate introductions or provide more information.