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AI Overviews is present in 13% of searches in the finance industry. Google’s AI Overviews are now a big part of finance-related searches. It’s convenient for users... But tough for those of us relying on organic traffic. What does this mean? —AI Overviews take prime real estate on the search page. Organic results get pushed down. This means less visibility and fewer clicks. —These new AI snippets hog the spotlight. CTR for regular results will drop, especially for informational queries. — Google’s AI is picky. It chooses the most relevant and trustworthy sources. High-quality, accurate, and comprehensive content is important. —Understanding the impact on our rankings and traffic is critical. Adjust your strategies accordingly. Nimble 's SERP API lets stream data from any major search engine. Effortlessly gather public data from any search engine. This helps you stay ahead and adjust your strategies: Monitor Visibility Share and Trended CTR to understand the impact on your traffic. See how often your competitors appear in AI Overviews and review their content strategy. The search landscape is evolving. You need to evolve with it. Curious about how AI Overviews work under the hood? Check out our latest blog article for an in-depth breakdown: https://lnkd.in/eApKKVhA #AI #SEO #Finance #DataAnalytics #SERP

Chasing AI search trends? Schema data isn’t the shortcut you think it is. There’s a reason some SEOs are recommending Schema structured data for AI search, but it’s not based on fact. The idea can sound appealing. The strategy can seem promising. But without a clear understanding of how AI search engines actually work, it falls flat. Here’s the truth: Schema data doesn’t directly impact AI search rankings. AI search engines are driven by crawled data, not structured data. Effective SEO needs to focus on core ranking factors: → Understanding search engine mechanics. → Prioritizing content relevance and user intent. → Leveraging structured data where it matters. It’s not about chasing every trend. It’s about clarity and practical application. Strong SEO strategies know the audience. They don’t just optimize for robots. They optimize for human behavior. One powerful principle? The fundamentals of SEO: → ??????????????: Understand what your audience needs. → ????????????: Provide content that speaks to that need. → ????????????????: Ensure your content is discoverable. When your SEO strategy focuses on what matters, it stops being about trends. It becomes something your audience can trust. And when they trust, they engage. Because great SEO doesn’t just rank, it connects. #SEO #techSEO #SEOservices #SEOconsultant #B2BSEO #LocalBusibessGrowth #LocalBusinessMarketking

AEO is all about answering the exact questions people are asking online. But to do this well, businesses need to understand?search intent or what people really want when they ask a question. Why does search intent matter? When people use AI tools like voice assistants, they’re usually looking for quick, clear answers. If your content doesn’t match what they need, you’re missing a big opportunity to connect with them. Understanding search intent helps you create content that?gives people the answers they really want—right when they need it. How can businesses find out what people want to know? Here are a few simple ways: ?? Check FAQs: Look at the questions people often ask your business. These give you clues about what information they’re looking for. ?? Use Search Analytics: Tools like Google Analytics can show you the search terms people use to find you. These terms reveal what’s on their minds. ?? Watch Trends: Pay attention to what’s trending in your industry. Popular topics can help you cover questions people are asking right now. By focusing on search intent, you’ll help AI and voice tools pick up your content, making it more likely to show up as a direct answer to user questions. #SearchIntent #AEO #ContentMarketing #VoiceSearch #AI #SEO #DigitalMarketing #BusinessGrowth #Ranking

Creating a compelling Google My Business (GMB) description just got easier! Discover how AI tools can help you craft SEO-optimised business descriptions that stand out in local search results and attract more customers. ?? From choosing the right AI tool to customising your tone, our latest article walks you through everything you need to know about using AI to create a GMB description that highlights your unique selling points, services, and location. ? Key Highlights: Why GMB descriptions are crucial for local SEO How to choose the best AI tool for your business Practical steps to write a customised, SEO-friendly description Expert tips on improving your Google visibility ?? Ready to take your GMB profile to the next level? Head over to our blog for the full guide! ?? https://lnkd.in/edTDVgDi #LocalSEO #GoogleMyBusiness #AIforSEO #BusinessGrowth #DigitalMarketingTips @SearchEngineAscend

Want to take your business to the next level? Book a call with our team today to learn more and get started. Share or comment if you found this helpful! Here are your next steps: 1. Visit our website: https://lnkd.in/gJrMdgUm 2. Reach out via email: [email protected] 3. Start attracting a steady stream of new customers and leads on autopilot. ?? #AI #CustomerEngagement #DigitalMarketing #LocalSEO #NearMeOptimization #GoogleMyBusiness #LocalVisibility #BoostLocalTraffic #GoogleLocalServices #GoogleScreened #GoogleGuaranteed #TopSearchResults #HighQualityLeads #SEOResults #PayPerResultSEO #PerformanceBasedSEO #TopGoogleRankings #RiskFreeSEO #SearchBoxOptimization #AutoSuggestSEO #SearchVisibility #GoogleBingYouTube #TrafficDiversion #5StarReviews #PositiveReviews #GoogleReviews #ReviewAutomation #ReputationManagement #AIAutomation #BusinessAutomation #AIChatbots #LeadGeneration #24x7Engagement

For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions. The article dives into the potential benefits of AI search, including: ? More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results. Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics. ? A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search. While AI search offers exciting possibilities, the article also acknowledges challenges: ? Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial. ? The Human Touch: There is something to be said for the curated search results and expertise offered by human editors. Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information. What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below! https://rpb.li/M2nYH Enjoying our content? Looking to make some marketing changes? Visit us at: https://lnkd.in/gg5ZdgGN #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy #AI #FutureofSearch #SearchTrends #SearchMarketing

Consider optimizing your online presence for voice search to stay ahead in the changing landscape of Google search. #SEO #VoiceSearch #AI #Google #BusinessStrategy At Grow Scale Win?, we're all about using AI to enhance productivity and efficiency. That's why we've built the AI Growth System?, a truly holistic approach to growing your business. You get a personalized growth strategy and a full suite of AI powered tools to generate leads, nurture prospects, and close sales. Learn more at www.aigrowthsystem.com or growscalewin.com. DM us with any questions. Read more about this post here: https://lnkd.in/e7kJ9tMH

SEO has always been a rollercoaster, and the ride's about to get even wilder with AI taking the wheel. As SEO professionals, we're used to adapting to constant changes in search algorithms, user behaviours, and ranking factors. However, search engine AI tools, such as Google's AI Overview, are making waves in organic search. So, how do marketers prepare to ride this monumental wave of digital change? By understanding its role in shaping the next era of organic search. Here are the key things you need to know: ?????? ???? ?????????????? ???? ???????????? - You can't control nature, as you can't control the evolution of SEO, so all you can do is learn to adapt ???? ???? ?????? ?????? ?????????? – Just like any tool, AI is here to assist us in improving the user experience, not replace human creativity or expertise ?????????????? ???? ?????????? ???????? – No matter how advanced search tech gets, factually accurate, high-quality content remains crucial ?????? ???????? ???? ?????? ????????'?? ?????????????? - generative AI may be currently shaping how we approach organic search, but the basic principles remain the same. Learn more about the future of SEO in our latest report. ?? Click here: https://ow.ly/Rolk50TTs1Q #SEO #GenerativeAI #SEOExpert #SearchOptimisation #FutureOfSEO

?? Adapting to AI Overviews: Join our panel discussion tomorrow! How will Google's new AI Overviews impact your website traffic and SEO strategies? In what ways will search change? What can businesses do to stay competitive? If you’re scrambling for answers to these questions, you're not alone! Join us tomorrow for an exclusive panel discussion featuring industry heavyweights: Barry Schwartz - CEO at RustyBrick Julia McCoy - President of Content at Scale Will AI Overviews spoil search completely? Or will it help businesses bridge the gap between them and their consumers? Don’t miss this opportunity to gain insights from Barry and Julia. Book your spot now ?? https://lnkd.in/dsj7WQG7

SEO is changing, and with AI steering the ship, things are about to get even more exciting. From evolving algorithms to shifting user behaviors, we’ve seen it all—but AI tools like Google’s AI Overview are redefining the game. So how do we, as marketers, navigate this new wave of change? By embracing it.