尼尔森的动态

What are Retail Media Networks? RMNs help retailers and brands connect using first-party data, but closed ecosystems create blind spots. Nielsen explores how independent measurement transforms retail media strategies. Don’t miss this article to learn how to navigate and succeed in RMNs: https://bit.ly/3Wd0aak

In 2025, Retail Media Networks (RMNs) are booming, but closed ecosystems complicate transparency. Nielsen explores how independent measurement overcomes data blind spots, helping advertisers optimize campaigns and navigate fragmented ecosystems effectively. Read why it’s vital for retail media strategies in 2025: https://bit.ly/3Wd0aak

In 2025, Retail Media Networks (RMNs) are booming, but closed ecosystems complicate transparency. Nielsen explores how independent measurement overcomes data blind spots, helping advertisers optimize campaigns and navigate fragmented ecosystems effectively. Read why it’s vital for retail media strategies in 2025: https://bit.ly/3Wd0aak

Happy Tuesday! --Are your Clients & Colleagues talking about Retail Media? Mine are! May interest you to know, Retail media networks are growing twice as fast as social media! Nielsen's latest article explores how retailers use shopper data to create personalized ad experiences, driving significant engagement and sales. Discover why this trend is essential for advertisers and agencies seeking to stay ahead and optimize their media strategies. ?? Get the details: https://bit.ly/3VBtsOA

The convergence of trade and retail media networks (RMNs) is evident, fueled by shared financing sources and a focus on the lower funnel. ? However, measuring retail media return on ad spend (ROAS) remains challenging due to inflated costs, no shared agreement on measurement standards, and complex attribution models. ? Moreover,?lack of transparency and?the specificity of RMN targeting complicates attribution efforts, particularly when?brands need to?identify the impact of RMN spend in context of overall marketing and media investment. Advanced modeling systems for accurate assessment of value are?crucial for enhancing ROAS accuracy in the evolving landscape of retail advertising. Read i4i’s Mark Garratt's POV on why retail media ROAS is so hard to measure:?https://lnkd.in/ewyVqTG6

Is it retail media or commerce media? The distinction goes beyond semantics. As my Skai colleague Nich Weinheimer explains in his article for Total Retail, the classification determines "how advertisers will manage, staff, budget and strategize their programs. This distinction impacts everything from operational execution to strategic planning and will shape the next era of advertising." Read the whole thing: https://lnkd.in/ezKFcTV2

Retail Media accelerates in the US, based on Search, off-site and new verticals oustide retail: financial services - to double by '28. Levers to explore for French retailers... and other players

Retail media's growth is unavoidable! The expansion of this channel is driving a need for stronger measurement strategies. Click below to learn from Senior Director of Engineering, Bill Roehl, and discover ways to effectively measure retail media's impact. https://lnkd.in/gtDGNPc4

Retail media has been booming .. but why? In 2024 retail media was propelled to center stage, with marketers jumping on board as quickly as possible. At the start of the year retail media was predicted to grow by 26% and this growth is set to continue in 2025. But retail media isn’t anything new, so why the hype? Our answer: first-party data. The main issue rushing to jump on board: without proper measurement, retail media can’t reach its full potential. Did you hop on the retail media bandwagon? And if so, what are you doing to fill the measurement gap? Read more about retail media measurement here: https://lnkd.in/ghuRFvxS #retail #adtech #admeasurement #retailmedia

From boosting customer lifetime value to regenerating demand from lapsed buyers, the use cases for retail media are evolving. ??? The industry has seen significant growth, with increased demands for meaningful performance, transparent reporting, and more channels. Explore the insights from IAB Europe's Retail Media Committee (led by GroupM's Jason Wescott) and learn more about the impact of these changes: https://loom.ly/8qr6jYk