尼尔森的动态

Retail Media Networks (RMNs) offer first-party data, but their closed systems challenge transparency. Nielsen highlights the importance of independent measurement to track campaigns effectively and optimize value across platforms. Discover why this is essential for retail media success in 2025: https://bit.ly/3Wd0aak

In 2025, Retail Media Networks (RMNs) are booming, but closed ecosystems complicate transparency. Nielsen explores how independent measurement overcomes data blind spots, helping advertisers optimize campaigns and navigate fragmented ecosystems effectively. Read why it’s vital for retail media strategies in 2025: https://bit.ly/3Wd0aak

In 2025, Retail Media Networks (RMNs) are booming, but closed ecosystems complicate transparency. Nielsen explores how independent measurement overcomes data blind spots, helping advertisers optimize campaigns and navigate fragmented ecosystems effectively. Read why it’s vital for retail media strategies in 2025: https://bit.ly/3Wd0aak

Happy Tuesday! --Are your Clients & Colleagues talking about Retail Media? Mine are! May interest you to know, Retail media networks are growing twice as fast as social media! Nielsen's latest article explores how retailers use shopper data to create personalized ad experiences, driving significant engagement and sales. Discover why this trend is essential for advertisers and agencies seeking to stay ahead and optimize their media strategies. ?? Get the details: https://bit.ly/3VBtsOA

Did you know 68% of global marketers consider retail media crucial to their strategy? Are you maximizing your retail media investments? @Nielsen provides trustworthy, unbiased insights to help you navigate the complex world of retail media networks with confidence. Want to know more about it? DM me to talk and read more here: https://bit.ly/427WNFa

Did you know that retail media networks (RMNs) are playing a significant attribution game across the digital landscape? ?? This raises some serious questions about the transparency and effectiveness of their advertising placements. In a recent article by James Hercher, the intricacies of this attribution puzzle are brought to light. But beyond just dissecting the issue, let's delve into the implications and potential solutions. Attribution manipulation seems to be the name of the game, with RMNs serving ads across low-quality inventory and claiming undue credit for sales. But what does this mean for advertisers, brands, and ultimately, consumers? As the article suggests, brands are being robbed of their hard-earned organic customers, and the data disparity between retailers and brands is exacerbating the problem. But amidst the complexity, there's room for growth and improvement. So, where do we go from here? How can RMNs enhance transparency and efficiency while ensuring fair play for all parties involved? It's evident that collaboration and transparency are key. As we navigate this landscape, let's continue the conversation and brainstorm solutions that benefit everyone. Kudos to James Hercher for shedding light on this important issue! ?? I encourage you to read the full article and share your thoughts in the comments below. Let's work together to unravel the attribution puzzle and pave the way for a more transparent and equitable retail media ecosystem. #retailmedia #retailmedianetworks #rmns #attribution #transparency #digitaladvertising

Is it retail media or commerce media? The distinction goes beyond semantics. As my Skai colleague Nich Weinheimer explains in his article for Total Retail, the classification determines "how advertisers will manage, staff, budget and strategize their programs. This distinction impacts everything from operational execution to strategic planning and will shape the next era of advertising." Read the whole thing: https://lnkd.in/ezKFcTV2

Definitely worth a read. This summary delves into the evolving landscape of retail media, shedding light on the hurdles that brands and retailers encounter. GroupM highlights the primary challenge: navigating the 'walled gardens,' with this hindering insights into competitor media strategies and retail media networks themselves. This leaves a knowledge gap as to how and when competitor products are being advertised. Sensor Tower provides marketers with complete visibility into the co-branded digital advertising ecosystem and retail media networks. Interested in diving deeper into this topic? Feel free to reach out for a discussion!

Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising

#Marketers are increasingly wary of the #RetailMediaNetworks' lack of standards, transparency, and reliable measurement. As the Association of National Advertisers's latest report reveals, while optimism remains, caution is now the prevailing sentiment #ANA https://lnkd.in/dYFHr2Hc