When you get an email out-of-the-blue from a journalist with an interview request to get your thoughts as a PR and Branding expert about a new beauty collection and then see the article published less than 24 hours later.... This is what happens when you build your personal brand and make yourself visible. Opportunities find you just like this one found me. I created my first personal brand The Beauty Girl before "personal branding" was a buzz word. And I've spent the past two years expanding my brand to reflect my new identity as a PR and Media expert dedicated to teaching you how to get featured on a dime. If you're tired of seeing everyone else win awards, get their name in the news and close new clients, it's probably time to figure out what's missing the target. This includes revisiting your story, your messaging, visibility, etc. The waitlist is open for my next live cohort to get you started. You'll uncover the fundamental pieces you need to make your brand shine. DM for the link. Thank you @emilydegn for including me in this piece!
The French fragrance brand Diptyque Paris is inviting the world on a sensorial journey. Putting Vietnam’s traditions and landscapes centerstage, the maison has reimagined the Do Son scent collection. Made in collaboration with Hanoi-based craft company Hanoia, the limited-edition selection features lacquered wood and woven rattan — these notes of cultural authenticity could appeal greatly to many luxury consumers, who increasingly express a desire for socially-conscious products and human-centric messaging. “Diptyque's commitment to working with local artisans for the design elements and to create authentic packaging brings a level of detail that further elevates the brand in the luxury space,” said Nicole Pearl, public relations coach and brand strategist at?Nicole Pearl, Chicago. Read the full article: https://lnkd.in/gaAu8e6v