Nexstar Media Group, Inc.的动态

Despite a drop in TV revenue, Urban One finds stability in radio, proving once again that traditional broadcast can endure modern challenges. Q2 sees slight radio ad revenue growth amidst a broader decline. #UrbanOne #BroadcastMedia #RadioRevenue #MediaIndustryTrends

??Last month our global member organisations joined us for a #PSMUnpacked roundtable to discuss Prominence - its impact and its issues. ??Prominence in this context refers to the discoverability of individual media applications – e.g Netflix or BBC iPlayer – on the user homepage of #smart #tv and other devices.??This scenario presents a grave threat for local content and #public #broadcasters’ need to be seen.? ??The roundtable discussed two cases studies: #Australia and the #UK – which are both drafting legislation. #digitalprominence Australian Broadcasting Corporation (ABC) Ofcom ??Click here to read a summary of the discussion: https://lnkd.in/eS58kE-v

"As cord-cutting increases across the U.S., broadcasters are there to catch pay TV defectors with free over-the-air multicast networks..." Check out this great TVNewsCheck piece by Paige Albiniak about the rapidly growing (as fast as FAST) multicast TV sector. #broadcast #multicast #linearlives #freetv #growth #Comet #CHARGE #TBD #TheNest

Dive into the evolving landscape of broadcast TV with A Hot Set's latest article. Explore the intersection of traditional media and digital innovation. #television #news

Key reach metrics for the largest broadcast networks are now well below 50%, says MoffettNathanson Research -- down from their levels of 70% to 75% ten years ago -- with cable TV networks now under 30%. ABC, CBS, and NBC broadcast networks are estimated at a projected reach for persons 18 years and up of 46%, 41%, and 41% respectively, as of the second quarter of 2024, while Fox comes in at 34%. The strongest-performing cable TV network is ESPN at 28% -- down from 44% #linearTV #cableTV #payTV #cordcutters #cordshavers #cordnevers #broadcastTV

Do the right thing, Google. Support nonpartisan civic education and engagement. C-Span provides an unfiltered view of government. C-Span receives NO government funding and is funded entirely by Cable, Satellite and TelCo companies as part of customer subscriptions. YouTube TV, now the 4th largest subscription service, does NOT carry C-Span. It should. Do the right thing Google. #Google #YouTubeTV

Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Controller of ITV, discusses with asi’s Research Director Richard Marks the development of Lantern, the multi-outcome measurement panel being set-up by Channel 4, Sky and ITV. This collaboration is regarded as essential to provide advertisers the persuasive evidence of everything that television delivers and to ensure that it gets the credit it deserves. It recognises that for many there is a move away from a world determined by de-duplicated reach to one determined by outcomes. #advertising #television #outcomes #roi

TV Viewing Gets Thanksgiving Boost in November. Television usage jumped 5.7% in November, boosted by the Thanksgiving holiday to its highest levels since January, according to Nielsen. Viewing during the week of Thanksgiving was up 14%. Read more here: https://lnkd.in/eT-Az9nn

Nielsen noted that while broadcast and cable saw a decline in viewership year over year, it was not to the same extent as the 2022-23 intervals. In May 2023, traditional linear TV viewing fell 7 share points year over year. In comparison, it was about half of that with a loss of 3.4 points this year.

In the ever-evolving landscape of television, adaptability is the compass, creativity the map, and innovation is the destination. I penned some thoughts on the current state of the TV landscape below, have a read????? Kaimera