C-Store Chains are revving up their retail media network engines! Our Founder & CEO, Art S., was featured in a recent article from NACS titled "Revving Up With Retail Media Networks". Our two favorite quotes in the article: 1?? "C-stores offer the closest potential distance from ad impression to transaction" 2?? "Building a retail media network isn’t about just grabbing dollars. It’s about creating a seamless experience for your customer" Check out the article filled with great perspectives from Amber Roberts of Threefold, John Mercer of Coresight Research, Patrick Raycroft of Axonet, and Mario Mijares of 7-Eleven. #retailmedia #convenienceretail #innovation #digitaltransformation #omnichannel #marketing
