NewsGuard的动态

The election may have passed, but its impact on the advertising industry remains. This year's spike in election ad spending has been unprecedented, with just under $1bn spent in a single week! Being so close to Black Friday, this spike has forced advertisers to start prioritizing efficiency. Several brands have already changed the timing of their Black Friday campaigns to avoid the congestion that we saw in the weeks leading up to the election—we may even see promotions extend into December! Others have targeted local markets to take advantage of lower costs and lower ad saturation. Sometimes, what we spend on has more impact than how we much spend. #DigitalAdvertising #USElection #BlackFriday #Advertising

As the election ad blitz drives up advertising costs, brands are finding creative ways to maintain momentum this season. Filson tapped into its SMS strategy, generating record-breaking sales from a targeted campaign promoting early access to top products like its $1,000 utility Packer jacket. Shinola is leveraging text messaging to offer same-day delivery and gift-wrapping services, engaging customers outside the crowded ad landscape. Meanwhile, Tecovas and MeUndies are shifting their focus to email marketing and curated newsletters, doubling down on resonating channels. In a competitive environment intensified by election spending, these brands are proving that diversified strategies are crucial for standing out. Check out The Business of Fashion for more details: https://lnkd.in/evKvsWqD

ICYMI: Shopify’s take on the advantages of billboard advertising for SMBs: The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. If you drive across Interstate 90 in the Great Plains of the […] #DOOH #digitalbillboards #digitalsignage

Shopify’s take on the advantages of billboard advertising for SMBs: The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. If you drive across Interstate 90 in the Great Plains of the […] #DOOH #digitalbillboards #digitalsignage

FYI: Shopify’s take on the advantages of billboard advertising for SMBs: The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. If you drive across Interstate 90 in the Great Plains of the […] #DOOH #digitalbillboards #digitalsignage

FYI: Shopify’s take on the advantages of billboard advertising for SMBs: The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. If you drive across Interstate 90 in the Great Plains of the […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Shopify’s take on the advantages of billboard advertising for SMBs: The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. If you drive across Interstate 90 in the Great Plains of the […] #DOOH #digitalbillboards #digitalsignage

Shopify’s take on the advantages of billboard advertising for SMBs: The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. If you drive across Interstate 90 in the Great Plains of the […] #DOOH #digitalbillboards #digitalsignage

So what is the fundamental reason for this fail? The struggles facing Group Black and Black Owned Media stems back to Corporate America and brands continuing to undervalue and underinvest in the Black Consumer Market. From a budget standpoint “flat is the new up”. Despite the continued cultural influence and economic buying power of Black Consumers, the investment still doesn’t match up with the business results and business contribution. Are we in the midst of a 21st century version of “benign neglect”? BTW even today reach and frequency doesn’t equate to relevance.

Rumble Joins X to Sue Advertising Cartel that Allegedly Conspired to Withhold Digital Advertising Revenue “The brand safety standards set by advertisers and their ad agencies should succeed or fail in the marketplace on their own merits and not through the coercive exercise of market power,” Rumble’s complaint reads. “All of this illegal conduct is done at the expense of platforms, content creators, and their users, as well as the agencies’ own advertiser clients who pay more for ads as a result of their collusion.” The unlawful conduct alleged by Rumble is also the subject of an ongoing investigation by the U.S. House Judiciary Committee in Congress. An interim committee staff report issued in July found that the way GARM has operated in this regard “is likely illegal under the antitrust laws and threatens fundamental American freedoms.” Rumble is seeking a declaration that the defendants’ conduct is illegal, a permanent injunction against the continued conduct, damages, interest, and legal fees, among other relief. ABOUT RUMBLE Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com. https://lnkd.in/geu2kmHQ