Gen Z doesn’t want policies. They want a reason to care.
Pick one:
A) A digital rights campaign featuring TikTokers breaking down how AI is reshaping their jobs.
B) A digital rights campaign that explains, in clear terms, the key points of the AI act.
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A) A climate campaign that makes green choices feel like a flex, something worth showing off - like Patagonia.
B) A climate campaign that lays out the facts, the impact, and what needs to happen next.
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A) A voting campaign that makes young people feel like skipping the polls means handing power to someone else.
B) A voting campaign that explains, in simple terms, why their vote makes a difference.
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Not as easy as you thought, right?
Because the truth is, it’s not about choosing between engagement and information. It’s about how we frame it.
To reach young people, we need to focus on:
?? Reason to care, not a message → If they can’t see themselves in it, they won’t care.
?? Share content where they actually are → TikTok, Reddit, Discord—not policy websites. Sorry.
?? Values > Messaging → Facts are important. But if they don’t feel relevant or emotional, they won’t land.
So, are we ready to make policy feel like something worth belonging to? Or we keep watching the extremists take youth votes away?