NeueHouse的动态

When we think about Quincy Jones, we think of a master craftsman who didn’t just produce songs; he developed artists, cultivated their talent, and brought out qualities that even they didn’t know they had. Quincy didn’t create music in a vacuum - he created musical legacies by bringing together diverse sounds, collaborators, and influences that felt revolutionary. Artists like Michael Jackson, Ray Charles, and Aretha Franklin flourished under his guidance, becoming icons not just because of their talent but because Quincy was invested in every layer of their growth. Fast forward to today. Streaming platforms and algorithms dominate, prioritizing immediate engagement over artistic longevity. The focus? Maximizing revenue from legacy catalogs and quick-turn hits, often leaving new artists as mere products rather than unique voices. In this world, it’s less about discovery, risk, or the nuanced development Quincy championed and more about feeding the “endless playlist.” Quincy’s magic wasn’t formulaic; it was his intuition and commitment to artist development that made his work timeless. He took chances, he built icons, and he understood that true musical artistry needs patience and attention, not just data. As we push forward, maybe it’s time to think about how to bring back that commitment to cultivating talent beyond the algorithm. Because while algorithms might create hits, they don’t create legacies. https://lnkd.in/e9zEFpR7

This A.I. Script, Audio, & Video was made in minutes with: https://lnkd.in/eKvN9qh6 Ready to be amazed? The Beatles were only together for 7 years! During that brief period, the iconic band from Liverpool revolutionized the music world. From 1963 to 1970, they released a staggering 12 albums, an achievement unmatched in music history. Even more impressive, they sold over 600 million albums globally in that short time, showcasing their universal appeal and innovative musical contributions. Hits like "Hey Jude" and "We Can Work It Out" captured the hearts of audiences with their blend of rock, pop, and experimental sounds. The Beatles didn't just make music; they established a lasting legacy that continues to inspire generations. Truly, they were unparalleled pioneers in the world of music. Like and Subscribe for more inspiring music history content. This A.I. Script, Audio, & Video was made in minutes with: https://lnkd.in/eKvN9qh6 . It is my #1 Digital Marketing Tool. It works for EVERY business you want to market.

“New means change the method; new methods change the experience, and new experiences change man." —Karlheinz Stockhausen, Four Criteria of Electronic Music In the spring of 1972, the inventor of sound synthesis Karlheinz Stockhausen gave a lecture on human evolution at the Oxford Union. Stockhausen was a wildly eccentric artist and philosopher of music whose 1956 piece 'Gesang Der Junglinge' is considered the first ever composed piece of electronic music. His opera Licht (Light) which lasts nearly 30 hours took him 25 years to compose. His approach to sound-creation was deeply esoteric. Stockhausen embraced the audio technologies emerging in the latter half of the 20th century to push the boundaries of how we understand and engage with music today. Artists like The Beatles, Pink Floyd, Radiohead, Portishead, Bjoerk or Aphex Twin credited his work amongst their top influences. In the Oxford lecture, when challenged by a student who suggested that his electronic music is dehumaning, Stockhausen replied by referring to the Indian sage Sri Aurobindo's view on the evolution of human consciousness: "We are in a state, as human beings, of multiplying with an enormous speed and I doubt if the most illuminated people will multiply with the highest speed, which means that in a very necessary and healthy way subconsciousness is exploding." Then he moved on to Sri Aurobindo's interpretation of human evolution as 'involution' which according to him is a new terrestrial mutation of human beings. This transformation causes fear in the majority of humanity who might feel increasingly anxious in the face of the imminent inflection point which marks an evolutionary phase shift. "This, naturally, is the moment of extreme crisis which is that truthful moment that comes very rarely in the world of ages, where consciousness switches on a new level but not in large numbers." This mass fear of the unknown creates "antagonism, and wars, and fights, discussions, and god knows what... extermination, fascist systems, all sorts of things. It's a sign of rebirth of humanity." Link to the lecture in the first comment.

Who’s the most talented musician out there? Paul McCartney? Beyoncé? Lizzo? How about Dimash Kudaibergen? Who? I don’t blame you if you’ve never heard of Dimash. He’s mostly popular in Kazakhstan. Born with perfect pitch, Dimash can hit notes over an astonishing six octave range. He plays seven different instruments and can sing in twelve different languages. He has sung and played in a wide variety of genres, from classical to jazz to opera to pop. And to top it all off, he’s just 27 years old. Now, you might be asking yourself, “If he’s so good, how come he’s not more famous?” And that’s a great question. How come someone as clearly talented as Dimash Kudaibergen isn’t a household name? Because being great, or having a great product, is only half the battle. The reality is, you can be as talented as Dimash or whatever young musical prodigy out there that’s even better and still never find an audience. You can have all the talent and skill in the world, but unless you know how to get people’s attention, you’ll never get off the ground. In the 80’s, the Betamax format was widely considered to be a better technical product than VHS, but VHS won anyway with superior marketing. Now, this isn’t to say that you should focus all your efforts on marketing. Clever Hook Points can help you stand out and get people to pay attention, but without something substantive to offer, you’re not going to hold their attention for very long. By using Hook Points to better contextualize your amazing products and services and communicate the full value you’re offering your customers, you’ll set yourself up for success. Are you ready for your first viral hit? I explain how a scientific, data-driven approach to virality can work for you... Go Viral Here: https://lnkd.in/dPWEtbHN

I can't tell who's singing anymore.....???? Finding Your Voice in a Saturated World ?? In today's music scene, it’s becoming harder to distinguish one artist from another. That’s the real challenge we’re facing. The solution?? #Empowering artists to truly discover and refine their ??unique?? voice, sound, and techniques. But here's the question: ?? Can I recognize who you are within the first 20 seconds of hearing you? ?? Think about it. ?? We instantly know the voices of legends like Stevie Wonder, Bruno Mars, Celine Dion, Christina Aguilera, and Justin Timberlake. Icons like Bob Marley, Smokey Robinson, and Chaka Khan have voices that are unmistakable. ?? The same goes for bands like The Eagles, Journey, and The Beatles. Even today, artists like Drake, Beyoncé, and Kelly Rowland have distinct sounds that set them apart. So, who are these new artists? ???? ?? Are they carving out a sound that's instantly recognizable? With the rise of AI, this question becomes even more complex. Join me on a #journey as I break down what makes these #iconic voices stand out and explore how emerging #artists can find and #amplify their #unique sound.??????? ?? Ready to dive in?

Many of you already know what a big fan I am of music, especially the uniquely American art form known as "the Blues." Creativity isn't just for musicians or artists, we're all creative, and full of ideas and possibilities. To a great degree, being creative requires that you detach from logical and linear thinking and embrace the non-linear nature of our consciousness. Check out this article for some ideas on tapping into your creativeness.

If you want to understand brilliant marketing, study the #GratefulDead. Throughout the years the band made all of their music completely free and no live show was ever the same (live shows were their strength), which resulted in new demand for every show. Fans that made one show but couldn’t make another, would exchange taped shows and mail them all over the US and internationally, which resulted in accidentally making The Dead one of the most popular and highest grossing on-tour bands of all time. Also, interestingly, it is argued that they are the most “American” band of all time, as the lyrics of their music represents a “hyper Americana,” vibe (the old west, card games, dire wolves, coal mines, and trains to name a few). Incredibly entrepreneurial as well, as each member came from a completely different place musically (folk, blues, composer, marching band drummer) and they somehow, through inspiration and ever-changing styles and always growing, they made it work. I recently finished this book on the 60s and the Grateful Dead, one of the most eclectic bands of all time—very interesting time in American history as the Beatnik generation rolled into the 60s and 70s. “The Grateful Dead explored freedom and they were on the cutting edge of a phenomenal reexamination of American values” - Dennis McNally Rating: 7/10 If you like history, music, art, culture, and learning about one of America’s most eclectic bands, check this book out. If you liked this post, and found it interesting or thought-provoking, check out my newsletter—would love for you to come for the ride: https://lnkd.in/eCWceyzd Robert Oliver Ryan Oliver #marketing #america #freedom #music

We tend to think—and be told—that the only way to truly be creative is to think outside of the box. But narrow down the options and you’re forced to focus just that bit more: think of it as like looking down a telescope instead of at the whole sky. For more and for some musical ways to practice creating within the box, check out the latest edition of the Discovering Music newsletter. https://lnkd.in/dJhG9vcQ #discoveringmusic #creativity #creativeprocess #howtothinkaboutmusic ___________________________________________________________________ ??I’m Dr Kate Paine.?I bring the world of music and creativity to you, with a special focus on engagement, body/brain, storytelling, and innovation. ??You can follow me, send me a message, and sign up for my Discovering Music newsletter (link up top) ___________________________________________________________________

A Lesson in Excellence If you are not a musician (or are not partnered with one) you may have never heard the music of the Swedish trio Dirty Loops. Quite frankly they are three of the best musicians on the planet but they’re not selling out arenas in Australia and Singapore or topping the Billboard Hot 100 even though they work with greats like Quincy Jones and David Foster. If you read the comments section of their YouTube videos, you’ll see fans saying things like “MY MIND IS COMPLETELY BLOWN” and “How can this be so good?!” It’s been 10 years since they played in Seattle, which is where I recorded this video Monday night at a club called The Crocodile. The night, for me, was a lesson in excellence. When I found out last December that Dirty Loops was going to tour North America, I bought VIP tickets IMMEDIATELY. That VIP pass gave us the opportunity to actually talk with them, listen to their sound check, and generally stand in awe of them before they even did the show which was, in fact, mind blowing. Here’s what I learned ??: ??Being excellent doesn’t always garner the widest attention, but it can earn you the right attention and respect from the people whose opinions you DO value because they are your peers (the audience was PACKED with musicians) and they hold you to a high standard. ??You can be excellent with humility and kindness. Part of the mind blowing quality of Dirty Loops is how down to earth they are in spite of their other worldly talent. Truly some of the nicest musicians I’ve ever met. ??Excellence doesn’t require flash or clever branding. It does require you to have passion, and dedication to being the best at what you do. Henrik (the bass player) is the most “styled” of the group probably because it’s hard to see past his virtuoso playing abilities on the instrument he holds in front of him. Jonah and Aron are like coworkers at a cool start up who have a secret identity as rock stars. ?? ??Excellence inspires. I left the show thinking about how I can work to be excellent at what I do in work and in life and wanting to look for and celebrate the excellence in others. So what or who inspires you to be excellent?

What do a triangle, a pentagon, and an octopus have in common? Sounds like the beginning of a joke, right? The answer is that they all contain prefixes that are found in the world of music. To find out more, go to the latest edition of the free Discovering Music newsletter, out every Thursday ?? https://lnkd.in/e-RrB4S9 __________________________________________________________________ ??I’m Dr Kate Paine.?I bring the world of music and creativity to you, with a special focus on engagement, skill-building, storytelling, and innovation. ??You can follow me, send me a message, and sign up for my Discovering Music newsletter (link up top) __________________________________________________________________ #discoveringmusic #creativethinking #creativity #howtothinkaboutmusic #worldofmusic