Net Influencer的动态

Jake Paul & Mike Tyson changed boxing forever. The purists may not like it, I may not like it, but we may have to come to terms with it - the way we consume sports and entertainment are changing. And like all competitive environments.. its adapt or die. What set the fight apart was Netflix’s distribution model. By streaming the event free to its 282 million subscribers, Netflix disrupted the traditional pay-per-view system, prioritising reach over revenue. Key results: - 90,000 attendees packed AT&T Stadium in Dallas. - Performances by Dallas Cowboys cheerleaders. - A $2M VIP package sold by Jake Paul’s promotion team. - Sportsbooks broke records in betting volumes. It marked a bold move by Netflix into live sports, building on deals like its $150M investment in NFL Christmas games and exclusive rights to WWE. With its thriving ad-supported tier, Netflix redefined how sports are delivered and consumed. Amazon and Apple have are also having crack at sports on their respective platforms. The hunt for marketshare is heating up. Netflix execs were also present at UFC309 the following night, and the UFC expects Netflix will be 'at the table' for negotiations when their ESPN contract is up late 2025. Interesting. #SportsMedia #Streaming #Boxing #JakePaul #MikeTyson #Netflix

Tyson v Paul may have ended in an anticlimax, but the real victory was for women in boxing, with millions in combined earnings and pay-per-view buys. (I need to see Taylor v Serrano 3.. without the headbutts) The Streaming Shift.. Netflix’s recent push into live events, like WWE specials and their "Game Day" NFL coverage, signals a shake-up. If they expand further into broadcasting live sports, it could massively challenge traditional pay-per-view by offering subscribers a seamless way to watch live sports alongside their favourite shows. Why This Matters.. Platforms like Netflix entering the live sports space could disrupt the PPV model with more affordable, bundled options that appeal to a wider audience. With every shake-up comes opportunity.. Let’s see what that means for my friends in that space, especially the voice acting community. Maybe it’s time to start commentating ?????? This shift could redefine how we watch sports, paving the way for diverse headliners and make high-profile / unconventional events even more accessible. Thoughts? (Ps Serrano has so much heart ????)

Netflix added 19M subscribers in Q4... and I'm one of them when I finally decided to subscribe to ensure my weekly appointment viewing of WWE Raw is uninterrupted. Given the sizeable viewership (65M concurrent streams) of its first live sporting event - the Jake Paul vs Mike Tyson "fight" (moreso spectacle) - and strong ratings for its two NFL Christmas Day games (reached 65M viewers in total), I wonder what took so long for the streaming service to take the plunge into live sports. I still recall Netflix leaders not long ago repeating the refrain they're not interested in live sports. Live sport helped Netflix grow net income to US$1.9B in the quarter. Live sport is the greatest audience aggregator in the world. That combined with the live event industry's exponential growth post-pandemic, courtesy of experience-craving consumers, make broadcasting live sporting events a wise investment. Now that Netflix has made its foray into major live sports, we'll soon see the service enter soccer when it broadcasts in the U.S. the FIFA Women’s World Cup in 2027 and 2031 in English and Spanish. I'm curious to see what other properties it pursues next. Cricket, Auto Racing, Golf, Tennis, MMA?....All are global sports, engage diverse audiences, have big stars and offer great stories to tell - Netflix's essence. #streaming #sportsmedia #broadcastrights

Netflix's Mike Tyson vs. Jake Paul boxing match set a new viewership record, ???????????????????? 65 ?????????????? ??????????????. However, the event has sparked significant backlash. Here's the breakdown: ????????????????: ??Over 85,000 complaints on Down Detector about buffering and lag during the event on Netflix. ? Mic issues interrupted commentary by Evander Holyfield and Jerry Jones. ? #NetflixDown and #Unwatchable trended on X (Twitter) ? Netflix’s stock dropped by $13.30 following the broadcast. ? Magic Johnson called the event “just sad.” ???????????? ?????????? ?????? ?????????? ????????????: ? 65,000 tickets sold at AT&T Stadium, with ringside seats priced at $2 million each. ? 50 million tuned in to watch the Serrano vs. Taylor fight, marking one of the most-watched women’s sports events. ? Mike Tyson gained over 4 million new followers (+14%) post-fight, while Jake Paul grew by 1.3 million. Despite the impressive viewership numbers, Netflix faces significant challenges in competing with sports streaming giants like Amazon. The technical issues and social media backlash highlight that while social media stars can drive massive viewership, smooth execution is key for Netflix’s future in live sports broadcasting. #SocialMedia #Sportsmarketing

#TejasTexting The Mike Tyson vs. Jake Paul fight isn't just a boxing match; it’s a carefully orchestrated media event designed to generate massive profits. While Tyson, a legend in the sport, has been pulled into this narrative, the fight's real winners are the agencies, sponsors, and streaming platforms like Netflix. They’ve capitalized on the hype, turning the event into a money machine, reportedly earning tens of millions in pay-per-view and promotional deals. This highlights how boxing is shifting from athleticism to entertainment, with influencers like Paul shaping its future. Tyson’s legacy, however, adds complexity, does this fight honor or exploit his name? It's worth asking: is the sport losing its essence amidst such commercial ventures? #Boxing #MikeTyson #JakePaul #SportsMarketing #MediaStunt #LegacyVsHype #Netflix #SportsBusiness

Netflix just wrapped up an exhilarating debut this weekend in live boxing, featuring Mike Tyson against Jake Paul. This record-breaking event saw 60 million households tuning in for the free stream. In a major strategic shift, Netflix, a leader in the streaming industry, has just doven into live sports broadcasting. This move marks a significant shift from its earlier stance of avoiding live sports in favor of “binge-watchable” content. The change began in 2024, with Netflix's $5 billion agreement to air WWE's Raw brand starting in 2025. They’re also further expanding with a three-year deal to broadcast NFL Christmas Day games, paying $150 million for two games in 2024. This strategy is already yielding returns as Netflix has sold all ad spots well ahead of the broadcasts, indicating a more lucrative approach into this new territory. It’s certainly exciting to see Netflix’s ambitions dominating the live sports coverage! Esquire Group Inc. https://lnkd.in/e2vC-J23

Sports x Entertainment: The Netflix Game-Changer Great report by Dawid Prokopowicz Amazing to see how Netflix is disrupting the traditional sports broadcast model. Combining streaming technology, smart marketing, and cross-industry partnerships (sports + social media) to create massive engagement. This could be the future of live sports entertainment. How far can this streaming revolution go? How can different sports leverage this transformation?" #SportsBusiness #Streaming #Innovation

Is #Netflix ready to stream Live sports like IPL? ?? Last week Netflix just dropped a bombshell in the live sports world. They pulled off the Jake Paul vs. Mike Tyson boxing event at AT&T Stadium, and oh boy, it was a big deal. 60 million households tuning in kinda big. It even peaked at 65 million concurrent streams—yeah, that’s crazy. But hold up, the site also crashed for a bit. So… does this mean Netflix is ready to stream something as epic as IPL? Let’s dig in. Netflix knows how to make money.?? First off, that fight? It wasn’t just about punching faces, it was also punching numbers. Netflix smashed Texas combat sports records, raking in a jaw-dropping $18 million at the gate. With tickets averaging $304, it blew past even the Canelo álvarez vs. Billy Joe Saunders fight. And let’s not forget the fighter payouts—Jake Paul made a sweet $40 million, and Mike Tyson? A cool $20 million. The takeaway? Netflix’s exclusive streaming rights = serious cash flow. The tech struggles are real.?? But here’s the thing. All that glitz came with a glitch—literally. The site couldn’t handle the traffic and temporarily went down. Now, imagine that happening during an IPL final when hundreds of millions of people are glued to their screens. Yeah, disaster waiting to happen. Netflix needs to beef up its infrastructure big time before even thinking about cricket’s holy grail. Why IPL is a whole different ball game??? Streaming IPL isn’t like streaming a movie or even a boxing match. We’re talking weeks of matches, unpredictable rain delays, and cricket’s knack for going into super over mode just when you think it’s all done. Platforms like Disney+ Hotstar have been doing this for years and have the tech to back it up. Netflix? Not so much. Yet. What’s coming next? ?? Netflix isn’t just dabbling in live sports for fun. They’ve already locked in deals to stream WWE’s RAW starting January 2025 for the next 10 years. (Yep, WWE fans, it’s happening!) But, let’s be real—IPL is a whole different beast. It’s cricket, it’s passion, it’s life for millions. So, Netflix + IPL??? If Netflix decides to go all-in, it’ll be interesting, no doubt. But are they ready? Only time will tell. The Paul-Tyson fight was a big flex, but it also showed they’ve got some work to do. What About You? Would you watch IPL on Netflix? #ipl2025auction #IPL2025 #MikeTysonvsJakePaul #netflixdown

???? ????????????’?? ???????? ???? ?????? - This week's top stories that sparked my interest. ??. ???????? ?????????? ????. ???????? ???????? ???????????????????? ?????????? ?????????????? ???? ?????????????? Tonight, boxing legend Mike Tyson takes on internet sensation Jake Paul in an exhibition match streaming on Netflix. This unusual pairing has sparked significant interest, blending the old-school skill of Tyson with the social media draw of Paul. It’s a must-watch for fans of both boxing and social media drama. --> https://bbc.in/40Ql7Lq ??. ???????????? ???? ???????? ???????? ??????????????, ?????????????? ?????????????? ???????? ?????????? ?????????? Amazon announced it's planning to close down its Freevee streaming platform, with its content moving exclusively to Prime Video. This strategic move aims to consolidate Amazon’s streaming offerings and streamline its service, making Prime Video a one-stop destination for its subscribers. It's an interesting shift in the crowded streaming space. --> https://lnkd.in/dw87vHJ8 ??. ?????????? ???????????????? ????-?????????????? ?????????? ???????? ???????????? Apple is rumored to be working on an AI-powered smart home tablet, with capabilities that could rival other major players in the smart home market. Designed to serve as a centralized control hub, this device would seamlessly integrate with other Apple products, allowing users to manage their homes with ease. This could be Apple’s answer to Google Nest and Amazon Echo. --> https://lnkd.in/deaWUm_B ??. ????-?????????????????? ?????????????????? ?????????????????? ???????? ???????????????????? ?????? ???????? ???????????? As viewers turn to streaming platforms for live sports, ad-supported services are gaining traction. Platforms like Peacock and Paramount+ have found a new niche, offering affordable options for sports fans looking to catch games without the high costs of traditional cable. The rise of live sports on ad-supported streaming could shift how we watch our favourite games. --> https://lnkd.in/dRSyvxNf ??. ????????’?? ?????????? ????-???????? ???? ????????????????: ???????????????? ?????? ?????????? Sony recently launched its first in-game ad campaign but even this tech giant needed some guidance. As the gaming industry explores ways to incorporate ads without disrupting gameplay, Sony’s journey highlights the challenges and opportunities in creating engaging in-game advertising. This campaign may set the tone for future in-game advertising standards. --> https://shorturl.at/AP9bf #TysonVsPaul #BoxingOnNetflix #MustWatch #AmazonPrime #StreamingWars #Freevee #InGameAds #SonyGaming #AdTech #StreamingSports #LiveSports #AdSupportedStreaming #AppleSmartHome #AIInnovation #HomeAutomation

? More than Donald Trump. ?????????????????? ?????????????? ???????? ??????????????, ?????????? ?????? ?? ?????????????? ????????. Netflix has reported some impressive viewership numbers just hours after the live broadcast of Jake #Paul vs. Mike #Tyson. ?? Netflix: Globally, over 60 million households tuned in to watch the main event, while the co-main event featuring Serrano vs. Taylor drew nearly 50 million households. It's important to remember that "#households" likely translates to a significantly larger audience due to co-viewing, and these figures don't account for #illegal #streaming, which was undoubtedly happening on a massive scale. ? ??????????????????????????, ?????? ?????????? ???????? ???????????????????? ?????????? ???????????? ???? ???????????? ???? ?????? ??????????????. Despite some technical hiccups (mostly buffering), the biggest winners here are #Netflix and women's boxing ??. ? Netflix gains a massive, demographically diverse audience and ???????????? ???????? ???? ?????????? ???????? ?????????????????? ???????????????????????? ?????????? ???? ?????????? ?????????????????? ?????? ?????? ???????????(part of a three-year deal to stream holiday games). Netflix will be held accountable for any technical mistakes or difficulties here. ? Women's boxing, meanwhile, gets incredible exposure and a chance to showcase its high quality and top-tier athletes. This event also further cemented Mike Tyson's status as a global ?? sports icon, arguably rivaling Michael Jordan in terms of multi-generational appeal. ? Interestingly, #Google search interest in Mike Tyson during this event even surpassed the peak interest in a certain individual winning a presidential #election ????. What's the takeaway here? Even a sporting mismatch, when done right, can be a media goldmine Open streaming within an (albeit paid) #app, no pay-per-view shenanigans, two worlds colliding (YouTube stardom vs. boxing legend), global platform access and months of hype... That's Netflix's recipe for success.