We recently came across a fantastic book by our customer, Dan Bixby at Bobcat Company: Product Training for the Technical Expert: The Art of Developing and Delivering Hands-On Learning. This book tackles a critical but often overlooked topic—helping subject matter experts create impactful product training. Better-trained salespeople sell more, and effective training ensures customers get the most out of your products. If you’re involved in product training or technical instruction, this is a must-read! Here's the link: https://lnkd.in/eVYfkBDQ #ProductTraining #LearningAndDevelopment #SalesEnablement
This is great
Learning & Development | Director | Business Development | Technical Sales | Solutions Development | Stakeholder Communication | Interdisciplinary Relationships | Key Opinion Leader Relationships | Running
1 个月This is an excellent book.