Why a social media agency will cost 10x more than my solo business... Agency Account Director 10%, Account Manager 10%, Strategist 10%, Designer 10%, Videographer 10%, Photographer 10%, Video editor 10%, Performance Manager 10%, Media Planner 10%, Copywriter 10% Me 100% - Account Director, Account Manager, Strategist, Designer, Videographer, Photographer, Video Editor, Performance Manager, Media Planner, Copywriter That's not to say there isn't a place for an agency. If you're a very large business with huge budgets - 10x campaigns running at one time with millions of media spend, then yes of course, you need a team not an individual. But for the majority of SMEs, you don't need an agency. You need someone who is passionate enough, pro-active enough and hard-working enough to have up-skilled themselves in all the necessary areas of social media marketing - the individual may not be the McDonalds of innovation or the Specsavers of execution, but that individual is enough to give your competitors a run for their money at a fraction of the price.
Neha Patel的动态
最相关的动态
-
Benefits of working with an agency > an individual:? ? Expert Team: There are numerous experts in their own lanes working on your account. Expecting one person to be a strategist, content creator, video editor, copywriter, community manager, graphic designer, and analyst is asking a lot! ? Proven Systems: We've tested multiple systems over the years and found what truly works best for our clients. ? Knowledge & Experience: Our extensive experience managing multiple client accounts translates into valuable insights and reliable strategies for your account. Imagine having more time to focus on what you do best while our dedicated social media team takes care of the rest. Get in touch to see how we can help you elevate your online presence and grow your business: [email protected] #Socialmedia #contentcreation #content #socialmediamarketing #marketingdigital #marketingstrategy #contentcreator #contentmanagement
要查看或添加评论,请登录
-
Media buyers are not creative strategists. Creative strategists are not video producers. Video producers are not video editors. Video editors are not media buyers. Don’t expect your performance or growth marketer to have all these qualities. Video creative is different from statics. It requires an expert at each part of the process. Invest in each part of the process. Creative strategy is best taken in-house. You know your brand the best, and you want to maintain that control. This is also the most costly to outsource. If there is anywhere to train and invest, it is this. It’s the hardest part of the process. Get out-of-the-box thinkers. Hire a performance strategist. Someone who can understand analyze creative insights and make creative decisions from it. Everything else can be outsourced. 1. Media buying to a freelancer or agency (can also be an internal hire). 2. Build a footage library: Raw footage of product shots, testimonials, b-roll, low-fi & high-fi. Curate from a content creator. Get a high school intern to get scrappy. DIY it. Gone are the days when you need highly produced footage in studio settings. That stuff is expensive and doesn’t work for digital as well as shot on iPhone clips. 3. Video editing: Find a really good editor. Someone who understands the aspects of digital channels. Who knows how to make the right cuts at the right parts. Someone who can understand a vision, script, concept very quickly & use tools (especially for VO) to get seamless edits done fast. Sleepless.Ai takes care of 2) & 3) We pair our proprietary footage library with over +250,000 clips (b-roll; thumbstop clips) with your branded footage (product footage/testimonials) to supercharge the creative possibilities of bringing a concept to life. We feed it all to our performance-trained video editors who execute on #3. They can bring videos to life; faster than it takes to make a meal from scratch. (If you need help with creative strategy and specific product footage/testimonials, we have solutions & add-ons to make that work too) The next part is to optimize the workflow to get a high-velocity assembly line of new ads every other day. But that’s for another day:) Agree or disagree? What have you seen work for your company?
要查看或添加评论,请登录
-
Did you know that you can engage a full marketing team including a videographer, photographer, graphic designer, copywriter, and social medial marketing strategist for the price of a single unskilled part-time staff member? Think of your investment in our digital marketing agency as hiring a team of experts for the weekly price of one unskilled part-timer. With us, you get comprehensive services from seasoned pros in social media, SEO, content creation, and so much more. Don’t settle for less - maximise your budget and see the real value in professional targeted marketing strategies that drive results. #ThinkTankDigitalMarketing #marketingagency #socialmediamanager #socialmedia
要查看或添加评论,请登录
-
So you've landed the client... what's next? Something I've learned the hard way; set your boundaries early. People outside the industry can tend to think of a social media manager as also: a graphic designer, copywriter, analyst, account manager, paid ads manager, campaign manager, strategist, personal assistant and therapist rolled into one. It's understandable because it is such a flexible role. But, its super important to set out your responsibilities from day 1. Get it in writing, then you have something to refer to when they ask you to pull together a quick content shoot that will take 3 days to execute. ?? Trust me, you'll be thanking me later. #socialmediamanager #freelancetips #freelance #clientservices
要查看或添加评论,请登录
-
Chivas Regal Father’s Day ad, 1980. ? ? The best piece of copy ever written? ? Many advertising copywriters and creatives seem to think so. ? It works because it uses specifics and details. ? It also follows David Abbott’s own advice to copywriters: ? ‘Put yourself into your work.’ ? It’s probably David Abbott simply writing to his own father. ? But the feelings belong to all of us. ? And it has the second best closing line of all time. ? Agency: Abbott Mead Vickers Copywriter: David Abbott Art director: Ron Brown Typographer: Joe Hoza Photographer: Martin Thompson ? #copywriting?#copywritingskills?#copywritingservices?#advertising?#copywriter?#artdirection?#creativeprocess #AMV #davidabbott #chivasregal #drinksindustry #branding #brand #creative?#creativity ? WANT TO SEE MORE OF THESE? CLICK?+Follow
要查看或添加评论,请登录
-
Banners like these were NOT hanging in hallways when I was a junior (and no, it's not because early Photoshop didn't yet feature Transform). With few exceptions, CDs and senior creatives tossed junior to the wolves to figure it out but still make it amazing and hit their deadlines. Sadly, I don't think the industry has changed for the better as timelines have gotten stupider, creative has become commoditized, and expectations grown more unrealistic. I write all of this as more folks are enjoying my creative coaching, direction, and support. In other words, hiring that Senior! For more, check this: https://lnkd.in/e-FUpAs6 #creative #creativity #copywriting #art #artdirection #coaching #creativedirection #creativedirector #advertising #marketing #strategy #mbodiedcoaching
要查看或添加评论,请登录
-
Sometimes, I think I know what I am doing ???? . . . . . And sometimes, I do know what I am doing. It's a mixed feeling. Every time someone asks me, how do you get ideas, I tell them I get it from God because, truth be told, it's not me. I can be thinking hard about something and a light bulb will pop out from my head and that's it. The idea. And sometimes, I think for days, before getting one. My client asked me to combine videos for an ad she wants to run on Instagram and Facebook. I was confused at first but I followed my mantra; Just do it. Don't overthink it. I got the videos together and made one. At first, I didn't feel it. Something was missing but I sent it to her for corrections and she liked it. No corrections asked. This was the second video I was making. The first one had a lot of back and forth. It was a lot of corrections and when she finally said "I LOVE IT! I danced to God for 5 minutes before making the ad.?????? ? Moral of the story: Everything she complained about the first time I made the ad was implemented on the second video. So, no correction had to be made. I used the same template and she loved it. ? As a social media manager, take notes of your clients corrections. Know what they like and what they don't like. It will save you a lot of stress. Always make them happy too. ? As a SMM, you will be required to do a lot of things. A graphics designer, video editor etc. So please, don't stop learning. What lesson (s) did you take from this? #socialmediamanager #smm #videoeditor ___________________________________________ Have we met? Hello! I'm Ooreofe, a passionate and versatile Digital Content Creator, (Crafting engaging and impactful content across various platforms), Video Editor (proficient in Adobe and Capcut, creating polished and compelling visual content), Broadcast and Print Journalist ( Experienced in both broadcast and print journalism, delivering accurate and captivating stories), and Social Media Manager ( Managing and optimizing social media strategies to drive engagement and brand awareness). With a foundation in social media, I specialize in educating, entertaining, and informing diverse audiences. Currently, I am looking to transition into the Marketing space to expand my expertise and continue my professional growth.
要查看或添加评论,请登录
-
The talk of the content marketing town was video, video, video at the end of 2023.?But now we're at the end of Q1, and I haven't heard much. Why? I'm so glad you asked. ?? Everyone knows that videos are now an expected medium, but once teams start digging into the logistics of a solid video strategy, they are greeted with several questions. Do we bring production in-house or hire an agency?? Do we want to focus on animation or human-centric videos?? Who internally could be in the video? Or should we hire actors?? Should we have a studio, and do we start filming now or after we build the set? Wait – it costs how much to hire an agency?? What do you mean my entry-level video editor can't animate our logo? Why does my SDR not sound as natural when on camera? Yes, you can grab a smartphone, record some clips, post it and see some great results. But if you're looking to strategically implement video into your content strategy, you must plan and educate yourself on the marketing side of the medium. This is where B2B falls off the video bandwagon because building a creative and consistent strategy takes work, which many teams don't expect. It's not as simple as point, shoot, post. But video is also something businesses can no longer ignore. If you aren't incorporating and educating yourself on video now, you will be left behind. Before we know it, that talk of the town will resurface.?Will you be adding to the conversation or only listening? ?? #VideoMarketing #ContentStrategy #B2B?
要查看或添加评论,请登录
-
Every challenge has its own rhythm.???? What's the song that keeps you going? [Digital marketing, video editor, graphic designer, content creator, ads manager, content writer, social media manager] #motivation?#findyourbeat?#musicinspiration?#digitalmarketing?#powerofmusic?#videoeditor?#graphicdesign?#adsmanager?#socialmediamanager
要查看或添加评论,请登录
-
How can a video editing agency help a marketing team/freelance marketer??? Well, there are many ways : Having a team of video editors at your disposal is incredibly powerful. You can save a lot of time on creating content, all you have to do is send the content along with a detailed briefing of the desired end result. Then you let your dedicated team of editors work their magic and return the work to you complete ? Not only does that take a world of time off of your hands, but you can expect a very high level of quality that would usually require a lot of training to be able to achieve if you were to do the editing yourself. This means your viral video ideas can come to life through the creativity and talent of a highly-trained team ?? To add to this, with the right team of talented video editors, the way that a brand can be presented through tailored video is hugely beneficial for the business. All brands choose to express themselves in different ways, and having a highly trained team of creatives can really help those brands to express themselves in their ideal image ?? ------------------------------------------------------------------------------------ Upgrade what you can offer in the marketing sphere with our team of talented video editors. If you want to see how we can help you, give me a message and I'll provide all the info you need! ?? Have a good day guys! ??
要查看或添加评论,请登录
Experienced Senior Teacher of Science
2 个月Good insight