NBCU Advertising & Partnerships的动态

Change is inevitable. Never in the history of media, data and technology have we seen such rapid advancement in this change than over the past 24 months. These three once very separate streams are at a point of natural convergence. This has resulted in a step change in how we gear for the data-informed consumer-centric future. In this first instalment, WPP's video Series The Mechanisms that Matter takes a look at what this change looks like for media agencies. #growfearless

If you want to transform how you work with your agency partners than watch this. This series of short films explain how some of the smartest brands in the world are reinventing their operating models to transform the work they do with their agencies. Wavemaker's Anna Hickey and MediaSense's Ryan Kangisser kickstart the discussion.... #positiveprovocation #growfearless

?? ?????????????????????????? ?????? ?????????? ???? ?????? & ?????? ?????? ?? In today’s diverse media landscape, OTT (Over-The-Top) and CTV (Connected TV) advertising have emerged as powerful tools to reach TV viewers beyond the scope of traditional linear TV commercials. ?? ?????? ???????????????????? ???? ?????? & ??????: ?????????????????? ??????????????????: These platforms enable advertisers to reach new and relevant audiences with remarkable accuracy. ?????????????? ??????????????????: With over ??????% of US households having access to connected TV devices, brands can align themselves with top-tier content. ???????? ???????????????????? ??????????: Achieve over ??????% video completion rates, ensuring that your message is effectively communicated. ????????????????????: Increase brand awareness by reaching strategic audiences with minimal wasted impressions. ?????????? ????????????????????: OTT and CTV ads can be deployed faster than traditional TV ads, eliminating typical lead times. ???????????? ????????????????????: Ads can be served pre-roll or mid-roll within streamed content on connected devices, capturing viewer attention effectively. Combining the broad reach of traditional TV with the precision of digital advertising, OTT and CTV offer a compelling approach for modern marketers. For more information on how to integrate OTT and CTV into your advertising strategy, just shoot me a message today and we can partner on this cinematic journey together. ?? #Advertising #OTT #CTV #DigitalMarketing #BrandAwareness #MediaStrategy #hearstbayarea

Zach Reider, Supervisor, Media Planning, breaks down the strategic approach for GNC marketing this year and shares what gets the most return on ad spend. #ObsessOverResults #LiveEmpowered #EmpowerMedia #GNC #Media #Strategy

More results, less spending. ?? Ready to see a higher return on your ad spend? Success Headway’s expertise in ad management delivers real results so you can make every dollar count. Get in touch today and watch your ROAS soar!

Heading out to Ad Week New York next week? Come join me and some of the industry's top advertising execs to not only understand why ad resonance matters more than ever but also how it can make your ad dollars work harder for you. Excited to hang with Josh Chasin Paloma Stephens Perry Essig Lianne Sheffy #MarketCast #AWNewYork24

Three significant developments are set to revolutionise the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence this year

"Today the ad industry is poised for another evolution. As third-party identifiers continue to degrade and media buying becomes increasingly fragmented, we’re entering an era that echoes the past but with new complexities. The media planner/buyer role is shifting once more — this time toward something that resembles the planner/buyer of the past, but with a technical edge" Vincent Niou of Skeleton Key takes a look at the evolving role of the media planner/buyer in our latest feature - check it out now! Link in first comment. #adtech #mediaplanner #mediabuyer #media #programmatic

Have you ever wondered what it truly means to be a "creator first" platform? At ukreate, we believe that the future of digital content lies in empowering creators. This isn't just a tagline; it's a fundamental shift in how we approach our platform and community. Creators are the lifeblood of online engagement. They bring fresh perspectives, innovative ideas, and authentic voices that resonate with audiences. By prioritizing their needs, we ensure the content remains vibrant and meaningful. One key aspect of a creator-first platform is providing the right tools and resources. This means intuitive design interfaces, robust analytics, and seamless monetization options. When creators have what they need, they can focus on what they do best: creating. Another critical element is community support. Creators thrive in environments where they can connect, collaborate, and learn from each other. At ukreate, we foster these connections through forums, workshops, and networking events. The recent acquisition has only strengthened our commitment to this vision. With enhanced capabilities and resources, we're more equipped than ever to support our creators in achieving their goals. But what does this mean for you? Whether you're a creator, a brand, or an enthusiast, this shift promises richer, more engaging content experiences. It's an exciting time to be part of this dynamic ecosystem. So, how do you see the role of creators evolving in the digital landscape? Please share your thoughts in the comments below, and let's continue this conversation. #ContentCreation #DigitalInnovation #CreatorEconomy

Trust is everything in today’s media landscape. I like this chart because it shows just how much it varies across platforms, and that matters when it comes to where your brand shows up. High-trust platforms like Amazon or Netflix can boost your credibility, while lower-trust spaces might do the opposite. One of my favorite parts of the work I get to be a part of is ensuring media placements align with a brand’s values. Amplifying your message in places where it will be received with trust is a big piece of the work that goes into crafting holistic channel strategies. Where you place your media is a reflection of your brand. Choose wisely. #CommunicationStrategy #MediaPlanning