NBCU Advertising & Partnerships的动态

?? drop. Tonight's #trailblazingtuesday just goes to show if you PROMOTE women's sports day in and day out, SHOWCASE these athletes & their stories, and HYPE the big events, viewership follows. It's the playbook media companies have been using for decades to build the audiences of the CFP, the NBA Finals, and of MNF/SNF - and it's the playbook that will drive massive audiences for women's sports as more media companies lean into it. Also as we head into the Upfront, you know who really won last night? The brands that bought units in the Women's Elite Eight LAST upfront season - who wants to guess what those units in the game overdelivered by!?! ?? As Angel says - yesterday's price is NOT today's. Investing in women's sports is simply good business. #trailblazingintotheFinalFour Trailblazing Sports Group

The most POWERFUL television shows in America, make BILLIONS??for their networks by only capturing 2-3% of the viewing audience ?? That includes the Men’s & Women’s National Championships??you are about to watch over the next 2 days. So, allow this to be your friendly reminder that you too have an opportunity to capture 2-3% of your viewing audience, but the ONLY way to increase the size of your viewing audience and maximize your opportunity is to increase your output. Content is KING ?? It’s time to Double down and leverage LinkedIn Here’s how ???? Keep creating ? Keep capturing ? Keep capitalizing ? Keep using this free and foundational resource we ALL have access to, and start to post daily!?? #contentisking #contentmarketing #sundaythoughts

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?? Got breaking news or an exciting announcement? Get it published now and make sure your story reaches the right audience! ?? Click the link below to learn more or buy! ?? https://nuel.ink/MySmKZ #BreakingNews #GetPublished #ShareYourStory

Did you know, Hispanic consumers are one of the most digitally active groups in the US? Here are some stats: ?? Hispanic Americans are 29% more likely to post daily on social media, 79% more likely to use social media to find "community groups" and 46% more likely to use new social media platforms (Collage Group 2022). ?? 50.7% of Hispanic American viewers spend their total TV time streaming videos (Nielsen 2023). Here's how we helped our friends at the community and Verizon use real music from real artist to tap into this powerful audience.

ICYMI: Here's a snapshot of what is happening at #DeVoeElevate2024!

The media landscape is now highly fragmented, making it challenging to reach a broad audience. Identifying strategies for engaging with people nationally is essential for top-performing brands. https://lnkd.in/e8DFUCqZ

Despite impressive viewing figures last year, broadcasters are hesitating to kick off more coverage of women's sports ? ?? ?? Last year, we tracked the impact of broadcasting during the Women’s World Cup, and we saw that increased coverage meant increased viewership, changed perceptions, and a surge in interest towards women’s sports. Imagine the potential of unlocking and engaging a whole new demographic in the sports industry on a longer-term basis. Anna Reynolds explained to Broadcast Sport exactly what we saw last year and how broadcasters (and the wider sporting industry) could benefit from a reimagined approach to women’s sports.? #womeninsport

New stats show that unless broadcasters and advertisers maintain the interest and momentum, viewing stats on women's sport decline. New research by Yonder Consulting looks closely at this - 'The first step for broadcasters is simple - get as many eyeballs on it as possible. Being more consistent with coverage and putting more women’s sports at peak times would be a proactive and morally strategic move, demonstrating their commitment to providing equal opportunities in sport.' Important call to action by Anna Reynolds

I've written an article for Broadcast Sport about the opportunities investing in women's sport presents to broadcasters. In summary: 1) It's the right thing to do and demonstrates commitment to equal opportunities in sport 2) It will attract new audiences who want to watch women's sport but can't currently do so, therefore building brand loyalty with a new target audience 3) The financial opportunity is clear - getting involved in women's sport is a sound investment that will bring financial return further down the line But above all, in order to reap the benefits of these opportunities and make them authentic and long-lasting, it's about garnering a deep understanding of the audience. Broadcasters must understand and cater to all sports fans (including an emerging audience of young women), not just the ones that have been there the longest. Yonder Consulting