NBCU Advertising & Partnerships的动态

Is your brand missing the full potential of CTV? In a recent MediaPost Webinar, Marketing Architects’ Chief Media Officer Catherine Walstad and Chief Technology Officer Aaron T Lange shared how many marketers overlook CTV's true power. Here’s what stood out: ·??????CTV unlocks untapped audiences: By reaching light TV viewers and households without traditional TV, brands can add 39% more reach to their campaigns. ·??????It’s more than awareness: When integrated with linear TV, CTV drives immediate, measurable actions—making it a key performance driver, not just brand building. ·??????Why now? As CTV ad spend grows and adoption rises, marketers who embrace both linear and CTV will see stronger returns and more engaged audiences. Curious about how CTV can help drive your marketing results? The link to the full webinar is in the comments. #CTV #TVadvertising #brandandperformance #advertisingstrategy

Maximize value from CTV campaigns with Alliant's optimized-for-TV audiences. Discover how Alliant is innovating TV advertising by combining an extensive distribution network with powerful data, giving marketers access to over 2,600 syndicated audiences for cross-screen campaigns that lead to better advertising experiences. Click here to explore the possibilities in modern TV advertising: https://hubs.ly/Q02Pjg3n0 #AlliantAudiences

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, we gathered in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

As an agency with a strong screen focus, we’ve had a unique vantage point into the changing dynamics of television for the past two decades. This piece helps sum up why we’re such big fans of connected TV: “CTV ad formats offer marketers unique opportunities such as access to incremental, addressable audiences, as well as the ability to refine campaigns on the go using real-time user insights and greater ad watch time and conversion rates.” If you’re not yet advertising in the premium environment of CTV, what’s holding you back? https://lnkd.in/eXgJpRKc

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

Alexander Groysman, Spectrum Reach's VP of Advertising Product Development, joined an insightful panel titled "The Buyer's Strategy" at the 2024 Pontiac Summit focused on CTV and Identity. This panel provided valuable buy-side perspectives on how to stand apart in a changing and often challenging buying ecosystem in 2025 and beyond. Missed it? Here's a key quote from Alex: "Spectrum has embraced radical transparency in sharing content and audience metadata to enable buyers to understand where their media dollars are going when buying premium streaming ad inventory." Stay tuned to see how we are amplifying Thought Leadership during Advertising Week in New York! #AWNEWYORK24 #AdWeek #SpectrumReach #ThoughtLeadership #AWNY

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

How The Hershey Company is reaching consumers with CTV, Vinny Rinaldi, Head of Media, explains it in an interview today at Association of National Advertisers Masters of Marketing in - video follow in our series presented by Innovid. Video to follow on Beet.TV #beetANA #ANAMasters