Not every interactive demo lead should go to your sales team (or CRM). Segment leads with Audiences + Playbooks to avoid overwhelming your team or your systems. Below are 6 of our Playbook power users' favorite Playbooks for inspiration: 1) See which CTA clicks in an interactive demo lead to conversion 2) Send Slack messages about demo visitors that match your ICP 3) Monitor customers with multiple visitors for upsell or cross-sell 4) Track which demos convert the most 5) Sync lower-intent leads to a marketing nurture 6) Notify sales of prospects that have visited your demo center See full setup for each of these Playbooks ?? https://lnkd.in/emjFGNQV
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We often get asked about best practices when it comes to interactive demos. Specifically things like: ?? What use cases are most popular for interactive demos? ?? Should I gate or ungate my interactive demo? ?? Where should I place my interactive demo on my website? So we analyzed the top 1% (by CTR and traffic) of the over 18,000 demos built on our platform. And updated our State of the Interactive Product Demo Report to share 2024 interactive demo trends. Read the full report or see the takeaways below ??
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Customer Product Demo Spotlight: MaintMaster Systems Discover how MaintMaster Systems CMMS is designed to enhance your maintenance processes and accelerate you towards digital transformation. Powered by Navattic demos. Start a demo: https://hubs.li/Q02NNV5m0
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Just launched an interactive demo on your website? Below is the average visitor count you should expect: ?? 1 week after go-live: 100 - 150 visitors ?? 1 month after go-live: 300 - 500 visitors ?? 1 quarter after go-live: 700 - 1000 visitors Want to see more 7, 30, and 90-day benchmarks (and recommendations if you’re above and below them) ?? https://lnkd.in/eJKGvn_A
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Customer Product Demo Spotlight: Inscribe AI See how Inscribe AI's Fraud Analyst conducts comprehensive fraud reviews in just 90 seconds, so your team can spend less time on screens like this and more time converting customers. Powered by Navattic demos. Start a demo: https://hubs.li/Q02N0XJw0
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Our 2nd Buyer First Bites Pop-Up is with positioning and differentiation expert Jason Oakley. See his top example of a website that follows all the buyer-first best criteria from our 2024 B2B Buyer First Best Practices Report. Sign up ?? https://lnkd.in/gQXm6628
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?? How Eric Holland ?? at Klue built their 14 demo website demo center. ”One demo is not enough, especially if you've got a complicated product with a lot of different jobs to be done within it. When you think about all the different stakeholders involved in the buying process, it's not just your power user or your champion.” Building Tips: “We had CS, product, sales, and marketing involved. This cross-functional exercise helped ensure everyone was part of the process and we ended up with different tours for our champion persona.” ”Just get them out there. Don't be shy about it. Coming from a competitive intelligence platform, your competitor has probably seen your product one way or another. So putting it out there on your website is only going to help your buyer.” Read or watch the full interviews under “Customer Interviews” on our blog Note: These interviews are sourced from the builders of the top 1% of interactive demos from our State of the Interactive Product Demo ‘24.
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We've had a few customers ask how to make sure their demo meets web accessibility guidelines. Below are three simple steps to improve the accessibility of your demo: 1?? Update your demo themes ? Use a free color contract checker for your dialog color vs font color ? Add a high contract Focus Ring around your step text and buttons ? Make sure your font is accessible* *Arial, Verdana, Times New Roman, and Helvetica are some common examples of more accessible fonts 2?? Test your demo with screen readers ? Include Aria Descriptions to explain interactive elements in your demo ? Use a free screen reader to check you’re properly dictating what is happening in the demo 3?? Improve navigation ? Turn on navigation buttons so users can use the tab keyboard to progress ? Toggle on auto progress in your mobile swipe view Read more about web accessibility for interactive demos ?? https://lnkd.in/e8xAMKst
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