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The $19.4 billion surge in voice commerce transaction value in 2023, marking a 400% growth within just two years, highlights the rapid evolution and growing consumer adoption of voice technology in the digital commerce arena. This significant trend reflects the changing preferences of consumers who are increasingly valuing convenience, speed, and efficiency in their shopping experiences. Utilizing voice technology allows consumers to make purchases, search for products, and interact with brands in a manner that is more intuitive and seamless than traditional methods. This shift not only signifies the potential of voice commerce as a key player in the future of digital transactions but also emphasizes the need for businesses to integrate voice technology into their strategies to meet the rising consumer demand for these interactive experiences. #VoiceCommerce #DigitalTransformation #ConsumerBehavior #TechTrends #EcommerceInnovation

A new frontier of shopping is here... ?? Welcome to the world of live commerce! It’s a fresh way for brands and consumers to connect—making the shopping experience more personal and engaging. Picture this: real-time interactions where customers can ask questions and see products in action before they buy. This instant feedback loop helps brands address concerns on the spot, creating a smoother shopping journey. Plus, the interactive nature of live commerce often sparks those impulse buys, turning casual browsers into excited customers ?? How can brands make the most of live shopping? commercetools’ latest blog is the go-to guide for transforming shopping into a more engaging experience, with success stories and a handy checklist of best practices: https://ow.ly/uTR930sHsAf #LiveCommerce #eCommerce #eCommerceTrends

Utilizing live shopping events can create an engaging and interactive shopping experience for your customers. Host live streams on social media platforms where you showcase products, demonstrate their features, and answer real-time questions from viewers. Consider offering exclusive discounts or promotions during the event to encourage immediate purchases. Promote the event in advance to build anticipation and collect viewer questions beforehand. By combining entertainment with shopping, you not only enhance customer engagement but also drive sales and create a sense of community around your brand!

Does your mobile engagement genuinely add value for your customers? If you’re working to redefine your mobile #strategy, Sam's Club’s recent innovation is a smart case study. By implementing display ads within their Member Access Platform, they’ve helped customers easily find items when shopping in-store, integrating both physical and #digital shopping channels for a higher level of convenience. We can learn from this approach. Sam’s Club offers lessons in: ? Seamless Integration. Your mobile strategy should merge online and offline experiences, acting as a bridge to connect the physical store with the digital world. ? User-Centric Design. Make it easy for users to find what they need; a cluttered interface will only frustrate them. ? Relevant Content. Ads should be helpful, not intrusive. Focus on adding #value rather than just selling products. ? #Data Utilization. Use data to understand customer behavior by tailoring your mobile engagement strategy based on these insights. Adopting these best practices can elevate your customer’s mobile shopping experience. And in today’s competitive #retail landscape, providing a seamless and convenient mobile journey can set you apart. Let’s make retail better, one mobile engagement at a time. Reach out to our seasoned #consultants to make it happen: https://lnkd.in/eQB5rqHG

Emotional Connections ?? Outstanding Rewards ?? Digital Optimization ?? How are these three things connected? They're what the most successful Loyalty Programs in the world all have in common. Loyalty Programs are an excellent way to incentivize positive shopping behaviors while building emotional bonds and enabling personalized, omnichannel experiences. The bottom line? Loyalty Programs today are relevant and they are profitable. And Magnetic Mobile is here to help you take your company's Loyalty Program to the next level. Use the link below to learn more about our successful partnership with Speedway which has resulted in more topline revenue and more brand loyalty while also building reliable digital channels for their most valuable customers. https://bit.ly/3wAF9wl #Loyalty #LoyaltyPrograms #Technology #Rewards #Digital

More sales for less money? Win-win. Engaging consumers in today's digital landscape takes a lot of effort—and a lot of money. But there’s an emerging way to make a big impact on a small budget: shoppertainment. ? It includes: → Live shopping → Augmented and virtual reality → Gamified shopping → Interactive and personalized content And it isn't just reserved for big budgets. It can open the doors to innovative strategies that significantly enhance the customer experience without breaking the bank. ?? Dive into our quick guide on how brands can use shoppertainment to boost engagement, drive conversions, and create customer loyalty: https://my.ugc.bz/8KQiuJ #bazaarvoice #ugc #ugccommunity #socialcommerce

More sales for less money? Win-win. Engaging consumers in today's digital landscape takes a lot of effort—and a lot of money. But there’s an emerging way to make a big impact on a small budget: shoppertainment. ? It includes: → Live shopping → Augmented and virtual reality → Gamified shopping → Interactive and personalized content And it isn't just reserved for big budgets. It can open the doors to innovative strategies that significantly enhance the customer experience without breaking the bank. ?? Dive into our quick guide on how brands can use shoppertainment to boost engagement, drive conversions, and create customer loyalty: https://my.ugc.bz/jeFM4Z #bazaarvoice #ugc #ugccommunity #socialcommerce

In the current landscape, the B2C buyer has undergone significant changes, challenging eCommerce platforms to evolve. From the rise of e-commerce to the growing influence of social media and the entrenched reliance on mobile devices, we are immersed in a process of transformation. #ConsumerChanges #2024Trends #ECommerceAdaptation The current buyer seeks authentic connections, craving personalized and hassle-free shopping experiences. With unlimited access to online information, return rates, sometimes reaching 30%, highlight their high expectations. Strategies such as using immersive images and tailored descriptions become imperative to captivate this discerning consumer. #DigitalStrategies #AuthenticConnection #CommercialTransformation How are you adjusting your strategy to meet the demands of the buyer in this new 2024 landscape?

Why does live commerce succeed over scrolls and swipes? #LiveCommerce offers a more engaging and interactive shopping experience compared to traditional scrolling and swiping. And plus, livetreams are a top shopping destination for shoppers looking for deals, discovering new products and engaging with brands. Find out more about the increasing popularity of #livestreamshopping, particularly as spring break and summer sales are approaching, a time for all retailers to amplify their game with engaging #ecommerce initiatives. Read more on our blog, link in comments ??

https://lnkd.in/ec3Fijx2 Hi #Linkedin connections, it's been a great weekend so far with exciting games from #euro2024 and upcoming matches from #CopaAmerica2024 ?? Can we spend a little time focusing on #customerchurn rate? I suspected you'd be interested. As you may already know, customer churn rate refers to the proportion of #customers or #subscribers that stop doing #business with a #company or #service. It's an important #metric for businesses as its usually far less expensive to retain customers than to acquire new ones. We can therefore confidently say that one of the key variables for contemporary businesses to keep cost at a minimum is to adopt strategies and #tools which will significantly reduce the risk of customer churn in order to keep #CustomerAcquisitionCost at a fair minimum. Let's look at a customer churn rates in a particular sector. I love my #movies and I presume you'll also be of the school of thought that with the global adoption of smartphones and internet especially in developing and emerging regions, streaming may be transitioning from a sort of #entertainment to becoming a culture. So let's look at the customer churn rate of certain major #SVOD services from 1st April 2023 to March 31st 2024 ?? Hulu had a #Churnrate of 15% ?? HBO Max had a Churn Rate of 17% ?? The Walt Disney Company's Disney+ had a Churn Rate of 21% ?? Paramount+ had a Churn Rate of 24% ?? And according to the IndieWire article[Netflix is not the streamer with the most loyal Subscribers] Apple TV + barely beat out Warner Bros. Discovery's Discovery+ with a Churn Rate of 40%. I hope you enjoyed the read... Eager to try out the holy trinity of customer-centricity? let's make this happen ?? ?? ?? ?? #ecommerce #onlineshops #marketplaces #CRM #sitemerchandisers #marketing #brands #productmanagers #CPO #CMOs #marketers