Timed with its 30th anniversary, NARS Cosmetics launched Nars Maison Explicit on Tuesday on narscosmetics.com. The virtual experience, which merges storytelling, gaming and commerce, is accessible on mobile and desktop in ten languages and in 12 markets, including the Americas, EMEA and Asia. According to Gabrielle Archambault, Nars’s executive director of global digital innovation and media, the brand will also host IRL Maison Explicit events where on-site QR codes will link to the online experience. The first will be held in Paris on September 14-15 and open to the public. “Our goal was to build a captivating world that invites exploration and engagement and is uniquely NARS,” Archambault said. #roblox Story by Zofia Zwieglinska
