Nagano Rewards的动态

**IKEA's Market Challenge in China** - **Low-Price Strategy**: Despite IKEA's efforts to attract customers with low prices and marketing tactics, it struggles to convert foot traffic into actual furniture sales in China. - **Culinary Draw**: The brand's affordable "poor man's meal" and restaurant are popular among visitors, but many prefer to browse rather than buy. - **Online-Offline Integration**: IKEA's attempt to blend online and offline shopping experiences has not yielded the desired results, indicating a need for a more effective transformation strategy. - **Consumer Behavior**: The article highlights a trend where consumers enjoy the IKEA experience but often choose other brands for better value, turning IKEA into a leisure destination rather than a shopping one. This succinct overview captures the essence of IKEA's current predicament in the Chinese market, as detailed in the original article. #ThePricingPuzzle #IKEA #China

WILAS and PPlus Visions Co. Ltd Spearhead Premium Wi-Fi Initiative Across AWC Properties WILAS, in strategic partnership with PPlus Visions Co. Ltd of Thailand, is proud to announce the successful deployment of premium Wi-Fi services with Huawei infrastructure across ten (10) prestigious properties owned by Asset World Corporation (AWC), enhancing digital connectivity for guests. AWC, renowned for its luxurious accommodations, high-end shopping experiences, and sophisticated mixed-use developments, continues to set the benchmark for premium lifestyle offerings and hospitality. This initiative is a leap forward in enriching the AWC brand experience, offering visitors seamless and superior internet connectivity. This collaboration aligns with WILAS's commitment to bolster AWC's prominence in the hospitality sector by integrating innovative digital solutions. With features like the Member Mobile App integration, personalized advertising, and insights into shopping trends, WILAS is set to revolutionize the way AWC interacts with its guests, fostering an ecosystem of heightened engagement, satisfaction, and brand loyalty. The introduction of complimentary, high-quality Wi-Fi service at AWC's properties is designed to cater to the sophisticated demands of their clientele. The seamless integration with AWC's Pikul app not only simplifies online access but also enriches the guest experience, promoting prolonged stays and frequent returns. Embracing the successes of this collaboration, WILAS recognizes the pivotal role of digital engagement and customer insights in the current era. There is an ambitious plan to expand these digital services to an even broader spectrum of AWC's properties, further diversifying its portfolio and enhancing guest experiences across the board. For more information about WILAS’s innovative solutions and partnerships, please contact [email protected] #WILAS #Thailand #AWC_Wifi #WILASThailand #Wilas_2024 #wireless_marketing_tool #wifi_analytics_software #WiFi_Captive_Portal #Wireless_Analytics_Suite #WifiAnalyticsSuite

This weekend, I’m in Ibiza celebrating my mother-in-law’s 75th birthday. It’s about creating special memories that will stay with her for the rest of her life. And when we look back, isn’t that really what life is? A collection of moments and memories we’ve gathered along the way—the highs and lows we call life. At a fundamental level, all of us want to matter in the world. Beyond just survival, we want to feel valued and important—to know we’re seen. For brands, this is where real loyalty is built. Meeting the basics of service is essential, yes, but to make an emotional connection, you need to move beyond survival basics. It’s a lesson straight from Maslow’s hierarchy of needs: once our basic needs are met, we start looking for connection, validation, and experiences that resonate on a deeper level. Science backs this up. Each time a customer feels truly valued, it releases dopamine, activating the brain’s reward centre. And when a brand creates moments of genuine connection, oxytocin—the ‘trust hormone’—creates a lasting bond. These emotionally rich moments are the ones that stay with us, forming memories that drive future loyalty. When I say, “every moment matters,” I’m talking about those experiences that go beyond transactions. They’re the ones that say, “you matter.” And that’s where the real power to build lasting loyalty lies. How are you understanding and assessing the moments that make people feel like they truly belong? How are your teams guided to create experiences that win customers beyond the checkout cart? Every Moment Matters. #customerexperience #customerloyalty #brand #marketing #loyalty #customerservice.

??? CATEGORY ENTRY POINTS HELP INCREASE RECALL AND INTENT ??? This week, Booking.com stopped my scroll with their use of the 'holiday proposal' CEP - which I thought was pretty genius! CEPs are like clues that help your brain remember a brand when you need something. So think 'I'm thirsty', or 'My tummy is grumbling', 'My laptop has given up!' The brands that come to mind during these moments can see up to a 25% increase in purchase consideration ?? If we think about the notion that only 5% of category buyers are in market at any given time, making sure that your brand is first to mind for as many CEPs as possible within your category helps increase the chances of being recalled when the buying need comes. When it comes to the travel industry, typical CEPs are needing a break, seasonal holidays, quality time, exploring, and, what we have here, special occasions. And you don't just want to pick one, you want to be present across as many as possible to reduce the chances of switching / increase likelihood of being bought. One way of exploring this is through partnerships, because you can tap into a new CEP with a trusted voice within that moment. I think of our roster of talent and shows at Flight Studio, we have relationships, motivation, high performance, entrepreneurship, wellness... I reckon we could help test a few CEPs out for brands to help increase your recall and consideration ??

?????? ???? ?????????? ?????? ???? ????????????'?? ?????? ?????????????????????????????????? This Sunday is Mother's Day in many countries worldwide. As a business professional in the luxury and hospitality industry, how have you and your team been celebrating this significant holiday for your customers? Like other local relevant festivals, Mother's Day is a critical clienteling moment. Though the majority of businesses have looked at it merely from a commercial angle, examples are: ?? ?Send out mass emails or MMS with product features, hoping the customers will buy for themselves or their mothers. ?? Forward generic "Happy Mother's Day" icons to all customers they know via WhatsApp, Line, WeChat, etc. ?? Launch a standard "gift with purchase" campaign, hoping the gift will motivate customers to spend more Here are some suggestions to make a lasting impression on your customers: ?? Develop a ?????????????????? ???????????????? ???????????????????? ???????? across your customer database ???? ?????????? ?? ?????????? ???????????? ?????? ?????????????? ????????????, sharing a target customer list with your client-facing team. ?? Ensure greeting messages are ???????? ???? ?? ???????????????????????? ?????? in customer's preferred communication channel, with the customer's name mentioned, ideally written in the "tone of voice" the customer appreciates (e.g. some customers prefer a more proper gesture while others appreciate playfulness). ?? For customers who purchase products for their mothers, ?????????? ?? ?????????????? ???????????????? ?????????to write a personalised message, follow up to ensure the gifts are well received, or any ??????????-?????????? ???????????????such as size exchange, alternations are required. ?? For your top customers, ?????????? ???????? ???????????? ???? ?????????????????????????????? rather than a generic event: Encourage your client-facing team to develop the most relevant clienteling initiative; this could be a set of ballet tickets, a spa or an afternoon tea. The "personalisation" for my mother is bringing her to a nearby Chinese restaurant and ordering her favourite lobster dish ?? ----------------------------------------------------------------------- If you like my article, join the GC Community to access similar luxury customer loyalty strategies,?podcasts, communication toolkits, knowledge downloads and more https://lnkd.in/drbqZefB

Surprise and Delight never gets old does it? I was recently reminded about an important secret ingredient that never loses its potency: the element of surprise and delight. When done right, it delivers profound impact, and the best part? Any business, regardless of size or budget, can harness its power. Last month, while dining at the Croatian coast, my husband and I experienced this firsthand at Hotel Milenij (a phenomenal hotel?in the city of Opatija). As we settled in for what promised to be a delicious evening, an elegant gentleman approached our table (pictured below). At first glance, we assumed he was the restaurant manager. Instead, he revealed himself to be a magician who, after asking our permission, proceeded to totally dazzle us with one mind-bending card trick after another. His charisma and talent transformed an already great evening into an unforgettable experience and added a lot of laughs. This unexpected entertainment reminded me of a valuable lesson - creating memorable moments doesn't require a massive budget. Any size businesses can delight customers with personalized touches: Simple gratitude never gets old like a handwritten or even email thank-you note (that is highly personalized so it does not feel that it was written by an AI even if it was) with an order, or remembering a regular customer's preferences. Unexpected upgrades: Occasionally upgrading a customer's purchase or adding a small freebie. Creative problem-solving: Finding unique ways to address customer issues that go beyond the standard. Celebratory gestures: Acknowledging customer milestones or special occasions. Immersive experiences: Like our magician in Croatia, if you take the time to consider how you can add an element of wonder to your next customer interaction and just put a smile on their face. I believe we are never just selling a product or service - we are in fact sharing our emotive positive energy, our creativity and passion for what we do. Most people feel it when you truly love what you do. By focusing on creating happiness and memorable experiences we are not just building a successful business— we are making the world a little bit more magical. What unexpected delights have you experienced as a customer? How does your business surprise and delight? Love to hear your creative ideas - lets help each other by please sharing your stories or surprise/delight you have experienced in the comments! #CustomerExperience #BusinessStrategy #SurpriseAndDelight #SmallBusinessTips

Have you ever wondered where days like National Coffee Day or Singles’ Day come from? No, they’re not ancient traditions—they’re created by brands! Companies literally make up these days to give us reasons to shop. And guess what? It always works! They slap on discounts and special offers, and suddenly, we’re all like, “Maybe I do need another coffee mug or pair of shoes!” It’s genius, really. Marketers are not just selling products—they’re selling moments, experiences, and reasons to spend. So next time you see one of these ‘holidays,’ ask yourself, “Do I really need this, or am I just falling for the hype?” As a marketer myself, I know exactly how it works. But yes, I love sharing behind-the-scenes insights to make you stay sharp and shop smart! ???? #StaySharp?#ShopSmart?#MarketingSecrets?#Marketing?#Branding?#DigitalMarketing?#SocialMediaMarketing?#KomalBajaj

??“Imagination is everything. It is the preview of life’s coming attractions.”?? — Albert Einstein Creativity at work is more than just a buzzword; it's about transforming how we think and operate.?? Real-Life Examples of Creativity in the Workplace ?? Google’s 20% Time: Google allows employees to spend 20% of their time on projects they are passionate about, even if they fall outside their primary roles. This policy has led to the creation of successful products like Gmail and Google News. By valuing and nurturing creativity, Google continuously pushes the boundaries of innovation. ???? ?? Starbucks' Personalized Cups: Starbucks creatively engaged customers by writing their names on cups. This simple act personalized the customer experience. It also created a buzz on social media, as customers often shared photos of their named cups. ???? ?? Reliance Jio’s Disruptive Telecom Services: Reliance Jio revolutionized the Indian telecom industry with its disruptive pricing and innovative services. By offering high-speed internet, affordable voice calls, and digital content, Jio transformed the way Indians connect and access information. ???? ?? City Guides by Airbnb: Airbnb recognized that travellers often seek authentic, local experiences but struggle to find them. They created personalized city guides for guests, curated by local hosts. It included recommendations for restaurants, attractions, and hidden gems that tourists might not find on their own. This added value, enhanced their travel experience, and positioned Airbnb as more than just a booking platform. ???? ?? Slack’s Channel-based Communication: Slack revolutionized workplace communication with its channel-based messaging platform, which organizes conversations into specific topics or projects. This creative solution streamlines collaboration, reduces email clutter, and improves team productivity. ???? Salesforce ??These examples show how encouraging creativity?? at work can lead to big progress and success in different industries. When companies support new ideas and let people try out new things, it helps everyone do better. It's like unlocking the full potential of your team and always finding ways to get better.?? What are some other examples of creativity you've seen at work? Drop in the comments below.? . . . #creativity #creativityatwork #fosteringcreativity Reliance Retail Google Starbucks India Airbnb Slack Salesforce

Are you looking to engage travellers globally - but personalise their journey locally? See how AI is transforming travel retail marketing with our World of Tequila app. ?? Created by our talented team at altavia.uk in collaboration with our forward-thinking clients, Proximo Spirits, this digital pioneer is transforming how travellers discover and select their ideal Tequila. Designed to engage and inspire, this tool is specifically crafted to guide customers through the extensive Tequila range, offering a 24/7 self-serve assistant that can be an alternative to traditional brand ambassadors. A few taps are all it takes for it to tailor recommendations to a shopper’s taste, budget, and purchase occasion; delivering a personalised experience, complete with expert tips for the perfect serve.??? As shoppers browse, they uncover fascinating Tequila trivia that adds a fun twist whilst selecting their purchase. It’s education and engagement rolled into one! And with a quick QR scan, the matched product and ideal serve is stored for future reference anytime, anywhere. Congratulations to the talented team behind this successful project - ? Natalie de Weerd, Gary Fitzhugh, Anthony Southworth, Matthew Hopwood, Ella Wellington, Sarah Fraser, and Mariana Saraiva! ?? Salud! It’s a whole new way to explore, experience and enjoy Tequila! ?? #AIinRetail #GlobalTravelRetail #TravelRetail #BrandExperience #ShopperMarketing #RetailActivation

At NFS Hospitality, we understand that the essence of hospitality lies in creating seamless, memorable experiences for our guests. That’s why we’re excited to share how our innovative solutions are helping businesses boost customer loyalty and repeat visits. ?? Seamless Integration Our platform empowers loyal guests to identify themselves through their preferred method, whether it's a digital pass, physical or electronic card, mobile app, or simply providing their telephone number or name at the counter. This ensures that every interaction is seamless and tailored to their preferences ?? Data-Driven Insights With each visit, we collect data on guest preferences, spending, and feedback, transforming every interaction into actionable insights. This allows us to tailor marketing efforts, from E-vouchers to segmented newsletters, ensuring that each communication resonates with the recipient. ?? Real Rewards Our loyalty program isn’t just about collecting points. It’s about recognising and rewarding your guests in ways that matter to them. From redeemable vouchers visible right on the splash page to exclusive offers stored in their Apple Wallet, we make sure loyalty pays off in tangible benefits. ?? Engagement That Lasts The result? Engaged, happy customers who feel valued and understood. Our focus is not just to attract guests but to create an environment where they are excited to return. Join us in redefining the future of hospitality technology. Let’s make every guest experience outstanding, and if you need some proof of our products working in the wild, just ask William Connors at Noble Restaurant Group Ltd, below is how he has implemented our product into The Noble Group. If you need help with your guest engagement, hit the link below ?? https://lnkd.in/e2yN8K9J #HospitalityTech #CustomerLoyalty #GuestExperience #InnovationInHospitality