TickTalk Tech的动态

A Case of TikTok vs. TickTalk: While listening to a podcast on my regularly scheduled morning walk, I heard a commercial for the "TikTok 5 Watch, in collaboration with iHeart Music", and assumed the product was a fix for parents who want to keep their kids safe while on social media. This intrigued me. So much so, that I made a note to write about it right here on LinkedIn. An hour or so later, I sat at my laptop to begin crafting the content. But, my Google search for "TikTok 5 Watch iHeart Music" yielded no relevant results. I dug a bit further, found a press release that was distributed 3 days ago, and realized that the brand's name is actually "TickTalk" ?? Sure, I did my due diligence to find the product, but I can't say that I would have if I didn't already have the goal of creating content around the topic. I wonder if other interested audience members misheard the brand name, associated it with "TikTok" and then, moved on once they didn't immediately find what they needed. Or, maybe it was all done on purpose, as a way to reel people in and spark their interest. ?? So, I ask you, was this a branding win or fail? I'm looking forward to your thoughts. Please reshare if you enjoy this type of content and conversation. TickTalk Tech #ticktalk #tiktok #brandingfail

From Spotify to LinkedIn, here's what's been happening in digital this week!?????? ?? Spotify is expanding the engagement options for its podcasts by launching the ability?to leave comments. The company already offers polls and Q&As, so this new feature could give creators even more ways to interact with their audiences. The comments, for either shows or individual episodes. will be hidden by default and creators will be able to approve which ones they want to appear ? Facebook is experimenting with a new option that would enable users to hide the description and buttons on Reels , for a cleaner ‘uncluttered’ viewing experience. Meta is already testing this on Instagram so expect that to be rolled out widely first, followed by a Facebook roll out. Clearly though, Meta believes that Reels are a big part of the future on BOTH platforms ?? LinkedIn is adding another way for brands to generate leads from their content by expanding its sponsored articles ad option to include sponsored newsletters. Newsletters created by a company page will also able to be boosted in order to attract more sign-ups. Future updates will allow for member drafted newsletter articles to be promoted as well. #digital #spotify #meta #reels #facebook #linkedin #digitalnews #socialmedia

In the past, we may have labelled Welch an influencer, a word that described, basically, someone who had accrued a lot of followers on social media. Welch did that, of course (she now has nearly two million TikTok followers), but she is not quite the same as the champion selfie-posters of a decade ago. These days, the favored term for an Internet powerhouse is “creator,” and in the course of this year a threshold of creatordom was passed. We don’t talk so much about podcasters, musicians, authors, or pundits anymore; they are simply creators, a catchall for people who are famous for making stuff across any number of platforms. What do creators create, exactly? Above all, they create digital content, and it doesn’t much matter where or which kind. They create the YouTube and TikTok videos we watch; they create the newsletters we read and the podcasts we listen to; and they create bits of text we consume on X, Threads, or Bluesky. Most likely they do all of the above at the same time.?The attention economy?has dominated the Internet for more than a decade now, but never before have its protagonists felt so central to American life–or had such direct access to the levers of power.

My top 5 2025 predictions for the creator economy ?? 1) TikTok is here to stay in the US. I don’t think it’s going to disappear. 2) Less is more. Creators will be prioritizing doing fewer, longer-term deals that are more strategic and integrated vs one-off brand deals. 3) Newsletter popularity will continue to rise as creators prefer to own a direct line relationship with their community and diversify monetization streams. 4) Video podcast consumption will grow at a much higher rate compared to audio only podcast- thus encouraging audio creators to priotizite becoming video creators on YouTube/Rumble/Etc… 5) A new social media platform will arise as a disruptor to social media as we know it— my bet is on messaging/community building/commerce type offerings that will thrive.

The Imperfect Show Reaches 44th Place on Spotify's All India Chart! ?? But this post isn’t just about celebrating our success—it’s a message for advertisers. If you’re looking to connect with a highly engaged audience, I strongly recommend investing in audio platforms. The retention and audience stickiness on audio content are unmatched, with rates between 90% to 95%. In comparison, video content averages only 50% to 60%. At Vikatan, all our shows boast an average audience retention of over 90%, with 80% of our listeners aged between 23 to 44. If your goal is to reach a young, engaged audience, audio platforms are the way forward. Let’s connect and explore the possibilities of impactful advertising in the audio space. #Vikatan #TheImperfectShow #Spotify #Podcast #AudioAdvertising #AudienceEngagement #Marketing #Vikatan Bala Murugan John Justin Cibi Chakravarthy

Oh god, so many Ads! Oh wait, this is the handbag I was looking at. Hmm, should I...buy? Ever happened to you? I'm sure it did. All the eye-catching ads you see while browsing are not just for show. They're Google Display Ads! Quick Intro: ? Visual Ads (images, videos etc) ? Higher reach (shown across websites, apps, YouTube, Gmail) ? Advanced targeting options Example time: Spotify wants to promote its new podcast feature. They create Display Ads with: 1. Catchy images of popular podcasters 2. Short, punchy headlines like "Your favourite voices, one click away" 3. Targeted to appear on music and entertainment websites Result? Spotify reaches potential listeners who might not actively search for podcasts. Ready to give it a shot? Stay tuned for more Display Ad tips! #GoogleAds #DisplayAds

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week ?? ?? Instagram is moving Story Highlights to their own separate tab on your profile ?? X alternative Bluesky Social Hits 20 Million Users ?? Facebook has launched Broadcast Channels for Professional profiles ??Instagram will no longer let you follow hashtags from Dec 13 ?? Threads is rolling out custom feeds, where you can track topics and accounts in one feed, making it easier to keep an eye on specific things that matter to you ?? Instagram is developing more filters for your DM requests, making it easier for creators to sort their inboxes ?? Instagram is testing the ability to ‘reset’ your recommendations, providing an opportunity to re-tune the app’s recommendations. You will also have the option to review your following list to unfollow accounts that share content you’re no longer interested in. ?? YouTube launches the first stage of its ‘Hype’ program designed to help amplify smaller creators, where fans can allocate “hype points” to videos from emerging channels, which will then help those clips get more reach ?? Netflix’s Mike Tyson vs. Jake Paul fight becomes the most streamed sporting event in history ?? Spotify has released some major updates for its?video podcasting platform, Spotify for Creators, including a new monetization program and new discoverability tools ?? Meta is rolling out HD video calls and background noise suppression ?? YouTubers The Sidemen have announced that the second season of their reality show, Inside, will debut on Netflix next year ?? YouTube Music is rolling out its 2024 Recap where you get an Instagram-like story view of your “Top tracks,” “Your playlist,” “Top artists,” “Listening timeline,” and more ?? Threads is testing the ability to use Bold, Italic, and Strikethrough text formatting

?? Thrilled to share some insights from my recent chat on the 'Helping Musicians' podcast. We dove deep into the world of social media and explored how artists can amplify their presence online. Here are my top 3 tips for growth on TikTok and Instagram Reels—essential tools for today's digital storytellers: 1. Show Personality: Always stay true to your brand. Your community will grow because of your unique voice and perspective. Authentic content resonates more deeply and builds lasting connections. 2. Experiment with Your Content: Test and learn— experiment with different formats to understand what truly resonates with your audience. 3. Consistency is Key: Maintain a regular posting schedule. Consistency keeps you at the forefront of your audience’s mind, enabling them to look forward to your next piece of content, and thus fostering a stronger community. ?? With Instagram Reels now accounting for 50% of Instagram’s views, leveraging these platforms to tell your story and engage with fans worldwide has never been more crucial. The creator playbook for Reels is heavily inspired by TikTok’s best practices, making this the perfect time to implement these strategies. Thanks so much Samuel Nahirny for the opportunity to share my insights (and for the fun edits!) —it was a real pleasure chatting with you. ?? Looking to deepen your content impact? Reach out to us at [email protected] #creators #music #TikTok

?? 20 Most Popular TikTok Trends of 2024 With so many people following and posting on #TikTok, it’s no wonder that there are some challenges, video themes, special effects, and background songs that blow up on TikTok and become TikTok trends that everyone uses for weeks or months to come until they get tired of them and move on to the next ones on the list. So what #TikTokTrends have people been fond of in 2024 so far? ?? Click the 1st link in the comment section ... and check it out now!

From nothing to #7 in Australia, in less than 6 months... In May 2024, my mates and I launched DNM Cast as a platform to host deep and meaningful conversations between males in their 20s, hopefully breaking down stereotypes, stigmas and social norms in the process. Fast forward almost 6 months, we are sitting at number 7/200 on Spotify's Top Episode rankings in Australia, and number 12/200 in New Zealand. As we each entered into this industry with no prior following/fanbase, these results are unheard of. I am responsible for 100% of DNM Cast's social media, marketing and editing - here's how I did it through TND Consulting: ?? Use social media to establish a following/audience as early as possible Before we had even recorded an episode, we rented out the studio for an hour and just told stories that we knew would perform well on TikTok and Instagram. These stories were focused around 'hot topics' at the time (Bali, Yochi, etc) and we also recorded a few on relationships (these will do well, no matter who you are). These clips performed exactly as I expected, and within the first 5 days of launching our socials, we had amassed 1,400 combined followers. ?? Tailor your short clips for social media Cutting dead silence, stutters and excessive breaks between words has become our point of difference in our clips. People these days have extremely short attention spans, so you need to tailor your content to suit that - because the longer people watch, the better your video performs. ?? Consistency Since DNM Cast was established on social media (147 days), I have published a clip onto the DNM socials every single day. I have trialled different styles of editing, different timing of posts and so many other techniques to formulate our now extremely effective social media strategy. It sounds very clichéd, but consistency really is key on social media. Despite posting every single day, we have maintained a 5.5% engagement rate on Instagram (elite) and 28.47% ER in TikTok (exceptional)... DMs are always open to chat social media... #DNMCast tnd group. TND Consulting