PopCandi的动态

Rising NCCPA and low ROAS in recent months? I got We scale DTC brands predictably with our iterative framework Schedule a call and I will audit your current strategy and find bottlenecks in creative strategy and media buying that prevent you from scaling

Thinking about eTail? Toronto? Bring the whole team along! Trust me, it’s totally worth it. Here’s why: ?? Tailored Tracks for Everyone: Specific tracks designed for marketing, eCommerce, digital, social commerce & personalization. Dive deep into what matters most to you. ?? Different Views: Get a more curated Canadian perspective on the retail landscape. ?? Better Networking: Increase connections and opportunities with more team members present. ?? Team Bonding: Strengthen your team with a shared experience at the event. Ignite excitement and creativity with new ideas from the event. ?? Actionable Strategies: eTail has demonstrably helped brands take their game to the next level. Investing in your team's growth at eTail? Toronto will leave you energized and renewed! ?

Hello December! ? Not to panic you...but 2025 is just round the corner! ?? As we head toward the new year, it’s essential for brands to refine their focus and strategy. I’m curious—what’s on your agenda? ? Building brand awareness? ?? Driving sales growth? ? Exploring new revenue streams? ?? Establishing a route-to-market in a new territory? ? Scaling in existing markets? These goals aren’t mutually exclusive, and marketplaces can be the cornerstone of achieving them all. Marketplaces are indispensable for a brand’s strategy, offering the ability to expand, adapt, and thrive in a competitive landscape. What are you aiming to achieve in the next year or two?

If a CMO from 1976 woke up today, they'd find themselves in a high-stakes race they never saw coming. These days, product positioning isn’t just about standing out. It’s about owning your lane. ?? It would explain why 30,000 new products launch each year, yet 95% fail. Why? Many businesses forget that the finish line isn't the product launch – it’s securing a permanent spot in your prospects’ minds. The winners? They aren’t the ones with the loudest marketing messages, but the brands that prepare meticulously before the race even begins. ?? Positioning starts with understanding the market, knowing your competition, and deeply connecting with your audience. If you don’t have the insights, you’re racing with a blindfold on. If you're ready to take the lead, here's your blueprint ????? https://lnkd.in/exQ5Jbpv

Rising NCCPA and low ROAS in recent months? I get it. We scale DTC brands predictably with our iterative framework. Schedule a call and I will audit your current strategy and find bottlenecks in creative strategy and media buying that prevent you from scaling.

Premium brands need more than just premium products. When Full Swing came to us, they already had Tiger Woods using their golf simulators. But in an increasingly competitive market, even the best products need a digital presence to match. Full Swing was ready for growth through: → Clear paths to purchase → Technology that scales → Design that reflected the product quality → Content that speaks to different audiences In response, we delivered a new digital experience that… → Increased sales team leads → Improved conversion rates → Launched right on time for Black Friday → Set up the platform for future expansion See how we helped Full Swing stay ahead of the game ↓ https://buff.ly/3VCWqhW

Collaboration is the key ingredient in creating a win-win situation. ???????? In retail media, building strategic alliances is the key to unlocking game-changing results for both brands and retailers alike. Hugh Stevens, UK MD at LiveRamp, emphasises the importance of retailers working closely with partners to optimise their media efforts across all channels—owned and paid. But what does "self-serve" mean in this context? Is it about insights, activation, or measurement—or all three? Watch Hugh's full take on evolving your retail media strategy, allowing retailers to strengthen partnerships with their suppliers. ?? https://lnkd.in/du-HRFRT #RetailMedia #MarketingInnovation #marketingstrategy #collaboration

I’ve helped DTC eCom brands squeeze out an extra €1M in Q4. I’m giving away my exact Q4 Roadmap for FREE: My “7-Figure Q4 Survival Checklist” includes: - Frameworks to create clear Q4 goals - The exact KPIs you should be measuring - Fun “reward-based” systems to gamify your wins - How to host “team alignment” sessions to boost morale - How to create “centralized communication” (and get off Slack) Plus, video guides, and MIRO boards to help you apply these steps immediately and EXCEED your Q4 goals. Q4 shouldn’t be a period that runs everyone down. That’s not how you win. It should be a time where we go after (and celebrate) our biggest wins of the year. And I’m sharing exactly how I do this with my clients. (Think of it as an early Christmas gift ???? ) Comment ROADMAP and I’ll send it to you (must be connected).?

?? Fall '24 Top 5 Favorite Brands Among 0 to 65-Year-Olds in the US ?? The results are in, and the top favorite brands are as iconic as ever! ? These rankings highlight the enduring power of entertainment giants and offer invaluable insights for merchandising and licensing strategies. ?? What’s next? The full Fall '24 results will soon be available, providing a deep dive into key categories and trends. Join us this Friday for a webinar with Licensing International in France to discover insights on the French market. And very soon, you’ll be able to access the top rankings directly from our website—for free! Stay ahead of the game with the insights you need to anticipate trends and refine your strategies! #ConsumerTrends #FavoriteBrands #MarketResearch #Licensing #BrandStrategy #MerchandisingInsights #BrandTrends #Marvel #Disney #DCComics #Netflix #SpiderMan