Myntra的动态

Talking to Mr. Mukesh Bansal, a wizard when it comes to putting customers at the heart of everything, was a different experience altogether & nothing short of inspiring. With Myntra & Curefit - house of cult, he didn’t just set the bar; he launched it into the stratosphere! ?? Customer First!?? It’s one thing to shout it from the rooftops, but weaving it into the very fabric of your brand? That’s where the magic happens! ? Big shoutout to Mona for the invite to ‘Your Third Place’ by Upraised and hosting the event so nicely. Thanks to Areez for coordinating it so well! If you’re keen to create products that resonate and make waves ??, drop a comment below or hit me up! Let’s turn those customer dreams into reality, one conversation at a time. ?? #CustomerObsession #CustomerFirst #ProductManagement

In one of my B-School entrance interviews, I was asked this question:?? "Why do you think Grofers renamed itself Blinkit?"?? While I didn't know the exact official reason, I answered:?? "Probably because the word ‘Blinkit’ clearly conveys the brand message—getting stuff delivered in the blink of an eye, indicating very fast delivery." Well, that's what Quick-Commerce is all about! ? Over the last few years, Q-commerce has seen tremendous growth in India. Platforms like Blinkit, Swiggy Instamart, and Zepto have become go-to marketplaces for getting desired products in minutes ??. And now, various companies are responding to the growing demand for rapid delivery across multiple product categories. The newest one to join the race is Nykaa.?? As I read the article stating, "Nykaa is stepping up its game with a 10-minute delivery pilot in Borivali, Mumbai," one question loomed in my mind:?? Does a segment as niche as beauty stand a chance to thrive in the Q-commerce industry, which is dominated by businesses dealing in groceries and daily essentials? ?? The facts give a positive sign! Beauty in select stock keeping units (SKUs) is seeing one of the fastest growth rates, and low-priced items such as kajal pens, foundations, or daily-use skincare products are gaining traction in quick commerce. Nykaa’s move of taking 5% of its total SKUs to quick commerce, targeting the most-sold categories, seems like a great strategic move ??. The results of this pilot project will determine the future course of action. But one thing is certain—as consumers' lifestyles change significantly, making them increasingly busy (or lazy ??), quick commerce is here to stay and thrive at levels we never thought before! ?? In the coming years, we might see many more players entering the Q-commerce space.?? Which other companies do you think could enter the quick-commerce space?? ?? Share your thoughts in the comments below! #QuickCommerce #EcommerceTrends?#Blinkit #Nykaa #MarketTrends #RapidDelivery?

The Case of 'Super Papa' and the Responsibility of Brand Messaging - #Swiggy I recently saw a senseless advertisement from Swiggy Instamart called "Super Papa." It depicted a father forgetting a geometric box and then ordering something online, which seemed logical and acceptable but lacked connectivity. How can someone be called "Super Papa" if they don't care about their daughter enough to remember to stock essentials like period pads after being informed by her? Shouldn't a "Super Papa" or the daughter have such essentials readily available at home? I feel that essentials versus casual products shouldn't be wrongly portrayed in the name of advertisement and business. If the advertisement is supposed to speak about stocking essential products, then the father could indeed be considered a "Super Papa." I'm really concerned about the maturity of the advertisement makers and brand owners. #MarketingEthics #ParentingRepresentation #BrandResponsibility #GenderStereotypes #SocialResponsibility #AdvertisementMaturity #ConsumerAwareness #FamilyDynamics #GenderEquality #SwiggyInstamart #superpapa

Zepto, Blinkit, Flipkart, bigbasket.com, Swiggy Instamart, etc delivers household supplies in 10 minutes. Slikk delivers clothes in 60 minutes. Swish delivers food in 10 minutes. In next one year we will see more vertical play happening in deliveries in 10/60 minutes. Some I think will definitely happen: 1. Pharmaceuticals & Health Products 2. Baby Products 3. Fashion Accessories 4. Alcohol & Beverages 5. Flowers & Customised Gifts 6. Home Decor & Small Furniture 7. Dry Cleaning 8. Legal Documents & Notary Services Which verticals do you think we will see quick - commerce expand into? #quickcommerce

Exciting News Alert! Former Zomato exec Mohit Gupta and Myntra founder Mukesh Bansal have secured a whopping $26 million seed funding for their omnichannel fashion startup Lyskraft India Pvt Ltd! Led by Peak XV Partners, this sizable investment marks one of India's largest early-stage funding rounds, showcasing investor confidence amidst the current funding climate. With plans to become a premium brand marketplace starting with women's fashion, Lyskraft aims to revolutionize India's fashion landscape. Notable investors include Prosus, Sofina, and partners of DST Global, along with industry veterans like Deep Kalra and Deepinder Goyal. Gupta, appointed CEO, emphasizes Lyskraft's focus on premiumization and omnichannel approach, aiming to cater to the evolving needs of the Indian consumer market. Excitingly, Lyskraft has already onboarded 15 premium women's apparel brands and plans to expand its offerings while emphasizing curation over an open marketplace model. Amidst intense competition in the fashion e-commerce space, Lyskraft's innovative approach sets it apart, aiming to address consumer needs beyond online or offline channels. As Lyskraft embarks on its journey, it anticipates a significant market growth, projecting its addressable market to reach $12-15 billion within the next six to seven years. #Lyskraft #FashionTech #OmnichannelFashion #StartupJourney

?? A week back, Nasher Miles came on Shark Tank India and secures All-Shark Deal. The pitch was really commendable and they made a wave in the Trolley Bag Segment! This led to a curiosity in me to check out their products and see what the consumers have to say. While looking over Nasher Miles listings on Myntra, I found out that there's a huge potential for them to improve their pricing strategy and placement. (Checkout the screenshot attached for the reference) I really believe, Inflating product prices unnecessarily, only to slash them by 80%, can significantly impact brand credibility and mislead consumers about the true value proposition. In fact, According to consumer behavior studies, 78% of shoppers prioritize transparency and honesty in the pricing. Also, it's crucial for e-commerce platforms like Myntra to implement stringent measures to uphold platform integrity and ensure transparent pricing practices. What are your Thoughts on this matter? Let's discuss! #NasherMiles #ecommerce #sharktankindia #product #productmanagement #pricingstrategy #pricing #consumer #psychology #users #anupammittal #amangupta #riteshagarwal #vineetasingh #namitathapar #myntra

Reimagining Tradition: ‘90s Nostalgia’?with Modern Convenience Shape Today’s Dhanteras Swiggy Instamart’s latest Dhanteras ad playfully joins the gold-buying tradition with its grocery service, reflecting an evolving landscape where e-commerce meets cultural nostalgia. The ad taps into the trend of young Indians reimagining rituals, showing that tradition can thrive even when it's reinvented. For younger generations, gold on Dhanteras holds symbolic value, but their lifestyle favors ease over formality. Swiggy Instamart bridges this by letting users tap into tradition with just a few clicks. This fresh take on an age-old custom reflects how young Indians craft “light” versions of rituals, preserving celebration while adapting to modern, fast-paced lives. The ad challenges the notion that digital convenience dilutes cultural value. Instead, it shows that technology can uphold and nurture tradition, making it more accessible. It’s a statement that heritage need not be sacrificed for ease; it can be embraced, digitized, and celebrated with the same reverence in just a few clicks. #CultureLab #SwiggyInstamart #Dhanteras #festive #brands #insights #analysis #ecommerce #tradition #nostalgia #convenience #india #culture #narratives

Dear Swiggy instamart team, You guys have bring so much convenience, to our busy lives - thank you ! But sadly, I have to admit that my convenience comes at a huge cost to the environment !!! Your usage of plastic is getting excessive and unnecessary ( the image is self explanatory ). This post is not to criticise or ridicule, but to urge some thinking & hopefully lead to positive actions. You are such an efficient business already; so, just imagine being environment conscious as well !! Imagine the impact you will be able to make ! I’m sure people will only prefer you more for it !! Happy to brainstorm ideas even with you guys, if needed, although my knowledge is limited, I’m sure there are experts we can reach out to, who will be happy to lend their wisdom. #bebetterconsumers #togetherforEARTH #greencitydream #convenientlysustainable #nogreenwashing #letsbetrulygreen.

Just sharing as we have taken online convinience without thought to its CO2 Emissions Here’s a rough breakdown of the factors involved: 1. Data Centers: ? Processing the order on Swiggy’s servers. ? Storing and retrieving data related to the transaction. ? Estimated energy use: ~5-10 Wh per transaction. 2. Network Transmission: ? Data transfer over the internet (from your device to Swiggy’s servers and back). ? Estimated energy use: ~0.5-2 Wh per MB of data transferred. 3. User Devices: ? Energy used by your smartphone or computer to browse, order, and confirm the transaction. ? Estimated energy use: ~2-5 Wh per session. 4. Delivery Logistics: ? Energy consumption of the delivery vehicle (which can vary widely depending on the type of vehicle and distance). Calculation Example: Let’s break this down into more specific estimates: ? Data Center: 7 Wh ? Network Transmission: 1 MB data transfer * 1.25 Wh/MB = 1.25 Wh ? User Device: 4 Wh Total Digital Carbon Footprint = 7 Wh (data center) + 1.25 Wh (network) + 4 Wh (device) = 12.25 Wh Converting energy to CO? emissions: ? Average carbon intensity of electricity in India: ~0.708 kg CO? per kWh (or 0.708 g CO? per Wh). Estimated Digital Carbon Footprint = 12.25 Wh * 0.708 g CO?/Wh = 8.68 g CO? Additional Factors: ? Delivery: The delivery component significantly adds to the carbon footprint, especially if it involves a motor vehicle. For example, a motorcycle might emit about 100-150 g CO? per km. If the delivery distance is 5 km, this adds approximately 500-750 g CO?. Combining digital and delivery components: ? Total Estimated Carbon Footprint: 8.68 g CO? (digital) + 500-750 g CO? (delivery) = 508.68 - 758.68 g CO?. Conclusion: The digital carbon footprint of the e-commerce transaction itself is relatively low (~8.68 g CO?), but the overall footprint, including delivery, can be significantly higher (~508.68 - 758.68 g CO?) depending on the distance and mode of transportation. PS it’s a rough calculation using Ai Tool! #Sustainability #SustainableDevelopment #ClimateAction #RenewableEnergy #GreenTech #EcoInnovation #CircularEconomy #CarbonNeutral #ClimateChange #CleanEnergy #EnvironmentalSustainability #SustainableFuture #GreenEnergy #SustainableBusiness #NetZero #GreenEconomy #SustainableLiving #ZeroWaste #GreenInitiatives #EcoFriendly

????????????? ?????????? ?????? ?????? ?????? ?????????????????????? ???????? ??????????'?? ?????? ?????????? ???????????? Zomato, a leading food delivery platform, has introduced a progressive initiative to empower its female delivery partners by offering them a choice between a T-shirt and a kurta as part of their delivery fleet outfit. This move aims to enhance freedom and comfort for women in the workforce, allowing them to personalize their work attire. The newly designed kurta features deep pockets on both sides and intricate embroidery, ensuring functionality while adding a touch of style for women on the go. According to a company statement, this initiative is geared towards improving the overall work experience for female delivery partners. In addition to the outfit redesign, Zomato has collaborated with Blinkit partners Mamaearth, Aqualogica?, L'Oréal , and Pee Safe to curate Women's Day self-care packages. These packages are designed to promote the well-being of female delivery partners, reflecting Zomato's commitment to their safety and happiness. Zomato has also invested significantly in the well-being and safety of its delivery partners, with a specific focus on female empowerment. The company's female delivery partner onboarding program has enabled over 2,000 inspiring women to participate in and earn from last-mile deliveries, as highlighted in the company statement. This initiative by Zomato aligns with broader industry trends where e-commerce platforms, including Flipkart and Swiggy, are taking steps to foster inclusivity. Recently, these platforms have made strides in hiring women for night shifts, contributing to increased diversity in the workforce. Swiggy, in a stand against objectification, has collaborated with boAt, an electronics brand specializing in audio products, to reject songs that objectify women and compare them with food. In the spirit of Women's Day, Amazon India has also joined the movement by proposing measures for women, including providing scholarships to 500 female students in the tech domain. These collective efforts by various companies reflect a commitment to promoting inclusivity, empowering women, and creating a more supportive and equal work environment. #zomato #womenday