MahaloHub的动态

Transcript

I think we can all agree that the video content rules. It's not a nice to have any longer or an option, but rather a necessity in a core part of successful marketing campaigns. And while it's true that 91% of businesses use video in the marketing, there's a catch. Thank you very much to Instagram and TikTok and other social platforms. And thank you very much to the emergence of AI generated videos. People increasingly want to hear real stories from real people. And look, it's not like we don't all love the polished, highly produced videos. We do. They're great. But when people are evaluating a decision on purchasing or participating or, you know, anything that impacts their lives, they want to hear the real deal. They want to hear from real people. They will authenticity rather than scripted performance. They want to hear from people that that are just like them, that have walked in their shoes and have grappled with the same issues that they're trying to address. In fact, 59% of decision makers prefer watching a video over reading text. So authentic video offers a fast, scalable way to connect with audiences, to build trust and in turn, boost conversion.