We recently had a brand that really wanted to launch in Canada. We ended up pushing them to focus on the US. I know I'm going to get heat by the pro-Amazon CA LinkedIn crew, but here's why:
Of course, there's incremental growth in new markets, but that doesn't mean now is the right time.
With this brand in particular, they had a small team that had just begun to scratch the surface of what was possible on Amazon US.
If you add a new market too soon, you'll just distract yourself.
This isn't always the progression brands should take, but for them, we suggested squeezing what they could out of the US, building a sustainable business with a strong team, and THEN expanding to new regions.
Some brands are more ready than others to expand internationally.
This brand wasn't ready to manage a business in Canada yet. Even with the best 3PL helping you get set up, how will another logistics operation fit into your existing one?
What about taxes, payments, etc?
Some brands can navigate that complexity pretty easily, but for others, it ends up being a distraction.
#AmazonSellers #Canada #Ecommerce
Vice President, Operations - Myers Distribution
2 周Congrats Bart Eggert and Kyle Dean! Huge win!