We're helping serve insights on a ???????? platter with Barilla and OMD ??? Didn’t you hear? Our friends at Barilla Group and OMD just took home Gold at The Drum Awards for Digital Experience in the Marketing category with MMROI—a groundbreaking project redefining marketing efficiency with AI and data analytics. How did we help? ?? ?? By partnering with OMD, BIP, EY, and Adverity, Barilla Group developed a scalable and secure media data lake, unifying data across digital, social, and traditional media. A centralized approach streamlined data collection, enabled AI-driven insights, and introduced real-time scenario planning. This lead to smarter budget allocation, faster insights, and a stronger data-driven culture. ?? Read more about the award-winning project: https://lnkd.in/eVNgf4mJ #MarketingData #AIinMarketing #DataDrivenDecisions #TheDrumAwards xx-misc
