Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”
There has been a lot of talk about the #metaverse —?what it is, why it matters, and what it means for our collective future. While there are many unknowns, imetaverse will have a clear impact on the future of consumer engagement and has implications and opportunities to marketing. Advertising and marketing in the #Metaverse cannot be merely a cut and paste job from the current formats. They need to be appropriate, relevant and feel native to that new, immersive environment. With companies like Meta and Microsoft investing heavily in this new realm, it will be fascinating to watch how brands participate in this new world, and even more exciting to watch how consumers respond.? #Meta #web3.0 #advertising https://lnkd.in/d6K8PrTs
BRENT BARCUS
2 年
Exciting indeed!!
I think that it is a very relevant point. Advertising and Marketing need to be more innovative and focussed on the product under reference and must directly cater to the needs and requirements of the targeted market.
Guy Griscom
2 年
You don't
Gina Menicucci
2 年
A new world for Marketing. It’s very exciting.
Thanks for sharing. Fascinating and scary.
Founder/CEO Paz Holding, Inc.|LetzGetPhygital|Web3 Educator|NFT Artist, Curator,Collector, InvestorIRugRadio DAO Council|Global FuturistINextGen Mindful Officer|LAAHU Board|AuthorISpeaker|Meditation Coach
2 年In the new immersive environment, each #web2 co. will have a presence in the #metaverse #web3 uprising awareness of the blockchain and enhancements of transparency. The best way to start is with your avatar..