Digital Marketing | E-commerce | Performance Marketing | Social Media Marketing
Running Meta Ads is just the start—analyzing your data is where the magic happens! 1. Customize Columns - Focus on metrics like CPM, CPC, CTR, link clicks, LPV (Landing Page Views), ATC (Add to Cart), IC (Initiate Checkout), Purchases, and ROAS. These numbers tell you if your ads are delivering results. 2. Hook & Hold Rate - The hook rate shows how many people stay in the first few seconds, while the hold rate indicates how many watch the full ad. If these are low, your creatives need improvement. HOOK RATE: Also known as the three-second view rate, this metric measures the percentage of users who engage with an ad within the first three seconds. A higher hook rate indicates that the ad is effectively grabbing the audience's attention. HOLD RATE: This metric measures the percentage of users who continue to engage with an ad after the initial hook. A higher hold rate indicates that the ad is maintaining the audience's attention, which is important for brand engagement and conversion. Want to improve your results with smart analysis? Follow now. #metaads #digitalmarketing #performancemarketing #socialmediamarketing #metaadstips #socialmediamarketingtips #facebookads #ecommerce #ecommercetips #smallbusinesses #metaadsmetrics
