MSPC的动态

We're skipping this week's The Recruiting Rodeo ?? and its "storytelling" series but will be back Monday with a 1:1 interview with a content (marketing) leader who like Jason Adams, head of news content strategy at T-Mobile (last week's 1:1 content leader interview), successfully made the switch from a career in traditional "journalism" to content marketing leadership roles at major corporations. I first connected with this long-time candidate in early 2009 when she was working at AOL. I started following her career even more closely when a few years later, she was recruited to build out a "global content lab" for a major U.S. corporation, a first of its kind, well before most non-media companies took ownership of their platforms and channels and started becoming "publishers," themselves. So I hope you will tune in to my LinkedIn post and substack Monday to find out how she did it — transitioned her career as a writer and editor at NYC publishing houses into corporate content marketing, how she got the opportunity to build out a "global content lab" in the first place, what she views as the major differences between working in journalism vs. corporate content marketing, and her Wiley-worthy "how-to" advice on everything from how to operationalize this important function within an organization to skills to look for when hiring. One of my favorite quotes from our interview: "Corporations are very fond of telling audiences what they want to say, without thinking of the person on the receiving end. What content marketers can do is translate those messages into stories that people actually want to hear." Until Monday, have a great weekend y'all, and enjoy the ride??! #contentmarketing #content #journalism #careersegues #hiring #talentacquisition

?? JOB NEWS ?? SFGATE is expanding again! We just opened 2 new roles! ?? North Coast Contributing Editor (20hrs per week, $45K-$50K) ? Contributing News Editor (20hrs per week, $45K-$50K) This expands our newsroom to 55 journalists, we've created 34 new jobs since 2021 and had 0 layoffs during that span. Let's start with the North Coast Contributing Editor! This is such a cool role! We're looking for a contributing editor (20hrs/wk) to cover the coast and far north of the state generally. We want a couple features a week and are looking for writers with deep ties to the area who can challenge readers’ understanding of a place they love to visit or already live in. We want locals (or near-locals), who understand the history of where they live, and the implications of changes to it. They should be able to provide an expert's perspective on these places that readers can't get elsewhere. And we want someone who can shine a light on an important place to a community that otherwise doesn't get a lot of shine. What about the Contributing News Editor? Glad you asked: We write lots of very ambitious pieces at SFGATE and those ambitious pieces need a steady hand guiding them throughout the editing process — whether they're investigations, FOIA deep dives or about a sensitive topic. If you're super comfortable navigating all of those and have a bunch of writers who will be waiting in line to talk about how you’re the best editor they've ever had, you should apply. These hires will give us 43 incredibly talented journalists providing best in class coverage of the Bay Area, but also 12 others covering the rest of CA + Hawaii, including in a lot of complete media deserts. Join us. https://lnkd.in/grGcM4B7

I came across this job ad for a Senior Writer in Employee Storytelling at The New York Times, and it brilliantly showcases how they're using their journalistic strengths to enhance their workplace culture. This role goes beyond traditional reporting; it's about narrating the diverse and inspiring stories of their employees. By doing so, the NYT is not only celebrating individuality but also knitting a strong, unified company culture. It's a unique blend of journalistic excellence and internal community building. How are you tapping into your strengths to build your culture? #NewYorkTimes #Journalism #EmployeeEngagement #WorkplaceCulture #StorytellingInBusiness

So why are we a “we,” instead of just an “I?” Goldman-Media-Group instead of merely Goldman-Media? I’d love to say I can do it all, but the fact is I know what I know and I know what I don’t know. At Goldman-Media-Group.com, our mission is pretty straightforward: We draw from my experiences as former CNBC Silicon Valley Bureau Chief and 20+ years as an award-winning journalist, along with my 14-year PR career in top roles at #Golin, #Zeno and #BursonMarsteller and blend that with a curated freelance community of the very best in all of it. The great thing about my career to date is that I’ve been so fortunate to work with some truly top-notch pro's, many of whom are now doing what I’m doing. I’ve formed a resource collective that can operate on its own on a client’s behalf, or can augment a client’s existing communications capabilities, providing specific expertise, specialized counsel, awesome content creation and video and audio production to clients nationwide. I’m very hands-on and I’m personally involved in every engagement. And for video and audio production, I use who the networks use: Emmy-award winning technicians, writers, producers, editors and talent. Our goal for our clients: ?Making sure they communicate most effectively with all media, create the most captivating company narratives, and affordably produce the most compelling assets so their stories are covered, and their messages remembered. This journey is just getting started, but it's already been loads of fun! If you think we can help, reach out.

There was a phase a while back where advertising agencies were all about snagging the brightest stars from the editorial universe. Well, while everyone was figuring out how to bridge that gap, I was busy making magic happen. I spotted a creative genius lighting up the editorial scene in NYC who was just perfect for one of my clients. And yes, I managed to convince them to make the bold leap to Minneapolis in the middle of winter. Guess what? They didn’t just survive; they absolutely flourished, creating some of the most incredible work for one of my all-time favorite clients. This isn’t just a success story about a placement. It’s a testament to the beauty of relationships, the power of understanding company culture, and recognizing when someone is just meant to do great things somewhere new. Fast forward: After years of success, they moved to LA, teamed up with another star I placed, and started a groundbreaking company. And who did they call to staff their dream team? Yep, yours truly. Why does this story hit right in the feels? It’s not just about being a recruiter. It’s about being a connector of dreams, a believer in potential, and a seer of how creative minds can transform the spaces they step into. We’re not just filling positions; we’re creating epic narratives where everyone thrives – from the talent to the companies. This journey underscores the essence of what we do – it’s branding, it’s creating, and most importantly, it’s building relationships that lead to extraordinary outcomes. So, here’s to more than just matching skills with roles. Here’s to crafting stories of success, fostering cultures where creativity knows no bounds, and making matches that are meant to be. ??

I’ve been asked countless times – what advice do you have for journalists who are thinking of making the switch to PR? So here goes; - Be sure you’ve achieved everything you set out to do in journalism so you leave with no regrets. A lot of people go back because they haven’t done this. - Don’t think you know it all already. I must have said hundreds of times in the newsroom “god it must be so easy to work in PR” but believe me… it’s complicated. - Do it while you’re young… or at least while you have a young enough attitude to want to constantly learn. I’d hate to be in a role that I didn’t have the appropriate experience for. Learn the art first, be an expert later. Then the next question is: why Ketchum UK and what is it like there? - The people. Whether it’s colleagues or clients, everyone approaches their work with skill, scrutiny and humour. If I’m not having a laugh every day, then it’s not for me. - The specialisms. Ketchum is so well set up for team members to craft their USP, and they back you with it. This year has seen real growth for our specialist media services team because of that backing. - The results. We make it count in the big moments. When the pressure is on, no one does it better. Then of course there’s the flexibility it offers, which is a major part of its diverse and inclusive offering. Want to come and learn from the best, like I am every day? We’re hiring.?Apply here: https://lnkd.in/e8rUJYBP

Recently, someone asked me what the next generation of in-house communications professionals will look like. My answer??They’ll be all-rounders. Back in the day, the ‘all-rounder’ was a rare comms unicorn???—especially when roles were neatly divided: press & media, events, internal comms, corporate comms, and so on. But the game has changed. Traditional media?=?Shrinking. Events?=?Hybrid. Content?=?Created in-house. Today’s comms professionals are expected to juggle it all. To thrive, it’s no longer enough to specialise in just one area—you’ve got to be curious and eager to learn across the board. Want to stand out? Reframe your career as a never-ending learning journey. Future job descriptions are clear: it’s not just about IT literacy anymore. It’s about mastering design, video, social media, and keeping those core skills—writing, strategy—sharp and fresh. The most successful communicators will be the ones who embrace this shift, expanding their skill sets to stay ahead. Curiosity isn’t just an asset—it’s the new superpower What new skills are you working on right now? How are you staying ahead? Let’s share ideas in the comments!???

So how is the job market in public relations? Not good at all indicates the buzz on Reddit Public Relations. Many companies, in their cost-efficiency campaigns, are cutting out using the public relations agencies. But being in-house doesn't provide a safety net. IBM laid off in its communications as well as marketing functions. Meanwhile, those who do have jobs in public relations struggle to deliver on media placements since there are fewer journalists. https://lnkd.in/g4M62Gwt #PublicRelationsJobMarket #IBMLayOffsinCommunications #StiffCompetitionforFreelanceAssignments #FewerJournalistsToPitchTo

Mid-senior creatives are finding it more difficult than ever to get hired. I would know, I am one. ?? The other day, I was in an interview where I was given ALL of 5 minutes to come up with a product marketing campaign strategy AND a sample copy for the marcomm. Who TF you think I am? Chacha Chaudhary? ?? #marketingjobinterviews #marketingjobs #jobmarket2024 #midseniorcreatives