MOSS Sea Moss Beverage的动态

I'm REALLY jazzed to announce that several leading companies are bringing their teams to Groceryshop this Fall (Oct. 7-9, Las Vegas). So much so, in fact, that I'm sending a shoutout to these amazing companies who are already signed up - across several different divisions! H-E-B, Kraft Heinz, Lidl US, Dollar General, General Mills, Nestlé, Giant Eagle, Inc., ALDI USA, SpartanNash, Costco Wholesale, Nestlé Purina North America. Why bring your team? Groups have more time and the ability to divide and conquer - enabling them to experience all of the innovative tech and informative sessions Groceryshop has to offer. You're able to not only retain a wholistic view of what Groceryshop offers, but also gain diverse perspectives! Not to mention that attending together helps align your team with the latest industry trends and strategies - ensuring everyone is on the same page. So! Who on your team would benefit from joining you at Groceryshop? Drop their names in the comments, and I'll reach out with information on how they could receive a complimentary VIP ticket! Let’s make sure every team member who could gain from attending Groceryshop has the chance to be there!! P.S. - Special shoutout to the PepsiCo team for the EPIC Chester the Cheetah pic. Maybe we do a competition for best creative team photo at Groceryshop? Hmm... ??

“If you raise (the price of the) effing hot dog, I will kill you." ???? Costco co-founder Jim Sinegal?famously said this line, according to a former CEO. Sticking to your brand's core beliefs and vision is a hard thing to do. Costco Wholesale has their reason - $1.50 hot dog/soda combo forever! Guess what? They just increased membership by $5 (and will easily hit a record profit this year). That's brand communications in a nutshell: ?? Articulating your brand values consistently and the WHY behind it ?? Demonstrating those values to all audiences (customers, employees, shareholders, partners) without deviation ??Being honest and clear in your communications - never going quiet or shying away from a crisis or difficult situation ??It's about what your brand does well and not comparing/obsessing over the competition Brands that stay true to their core values often are rewarded with beautiful things like pricing power. #branding #communications #hotdogs #costco

It’s official… ??????????????? Our leadership team has started tracking figures and sales, which can only mean one thing; Christmas is officially on the way ?? Sales tracking ahead of last year means some impressive pre booked figures, The team are working to launch the Early booking incentives for our franchise partners with brand support from Diageo on our drinks offerings ?? Merry Christmas ?? #christmas #brand #marketing #sales #hospitality

There is always a lot of excitement with new placement! I want to see it right when it hits the shelf! The issue is that early placement may be before the POG teams get to the stores! I saw 2 Van Leeuwen Ice Cream skus make their way into a couple Winn-Dixie stores last week! Yesterday was the first time I saw all 7 on shelf! Now, as you can see, they are spread throughout. They’ll probably get aligned in the next few weeks! Still excited to see them! Seeing new placement is one of the best parts of the job! Van Leeuwen is crushing it for SMB Sales & Marketing ??7 new skus at Winn Dixie. All new. ??Brand new news! 6 new skus coming to Ingles soon. ??7 skus at Harris Teeter since we started. 2 new ??2 skus hitting Lowes Foods in a few days ??4 SKUs upgrade hitting The Fresh Market in a few days. 2 net since we started, but improved skus! ??A bunch added to Earth Fare last year! They’ve also had gains all over the SE! It’s a great time for ice cream! Publix Super Markets, you’re next! #sales #retail #brokerlife #cpg #icecream

Costco's membership strategy has empowered it to establish a distinctive and thriving business model ??. By mandating customers to subscribe and pay an annual fee for exclusive access to the store's offers and services, Costco achieves a multitude of pivotal goals: 1. It establishes a consistent revenue stream through memberships ??. 2. It cultivates a profound sense of loyalty among its clientele ?. The exclusivity linked to Costco's membership plays a pivotal role in drawing in consumers in search of special deals and top-quality products at competitive prices. What facets of this strategy would you consider implementing in your own company or business? #GrowthInstitute

Sales planning and consistent execution is key to this amazing result. ??????

Learn more about our cost-effective solution for Walgreens!

It was a privilege to help launch Hapi Drinks into Costco TX this year. With 45 doors in the region (and growing), Costco TX partnered to customize a special price/pack just for them - resulting in an order of multiple truckloads. The Costco P&L is simple and transparent. They want a value against retail and a value against cost. You'll need to be prepared to achieve high velocity expectations for your Department's expectations, and there are various marketing levers you can pull to help. #cpg #retail #costco #beverage #consumerbrands

?? The Power of Competing Together! Ever wonder why Pepsi and Coca-Cola kiosks are often side by side at events or food courts? While they’re rivals, putting them together can actually boost business for both! This is called the **Agglomeration Effect**. When competitors are close, they: 1. **Attract More Customers:** People are more likely to stop by when they have options. ?? 2. **Increase Sales:** Instead of splitting sales, both brands sell more because they’re together. 3. **Get More Attention:** Being in a busy spot makes both brands more visible. Sometimes, competition isn’t about dividing—it’s about growing together! ???? #BusinessGrowth #AgglomerationEffect #Pepsi #CocaCola #Marketing

So good business in Costco market