Morinaga America的动态

Fanning the Flames of Fame For Solo Stove to appoint new brand ambassadors following a previous partnership with Snoop Dogg, several areas of market research would likely have been conducted. Assessing how the brand is currently perceived in the market and how different ambassadors could enhance or alter this perception. This would involve researching the compatibility of potential ambassadors with Solo Stove's brand values, image, and product characteristics. Analyzing the outcomes and effectiveness of the partnership with Snoop Dogg. This would include understanding what worked, what didn't, and what could be improved in terms of brand ambassador strategies. READ ARTICLE: https://conta.cc/4bgZBBY #SoloStoveNewEra #BrandAmbassadorBlaze #BeyondSnoopWithSoloStove #SmokelessCelebritySpark #FirePitFame

Fanning the Flames of Fame For Solo Stove to appoint new brand ambassadors following a previous partnership with Snoop Dogg, several areas of market research would likely have been conducted. Assessing how the brand is currently perceived in the market and how different ambassadors could enhance or alter this perception. This would involve researching the compatibility of potential ambassadors with Solo Stove's brand values, image, and product characteristics. Analyzing the outcomes and effectiveness of the partnership with Snoop Dogg. This would include understanding what worked, what didn't, and what could be improved in terms of brand ambassador strategies. READ ARTICLE: https://conta.cc/4bgZBBY #SoloStoveNewEra #BrandAmbassadorBlaze #BeyondSnoopWithSoloStove #SmokelessCelebritySpark #FirePitFame

Is a Stanley the modern equivalent of a Sports Direct mug? This thing gives me an actual bucket of coffee. Which I love, cos you know how I like a good coffee. And of course I had to a branded one for Happy Marketer Ltd didn’t I?! Thanks to the team at Embello I now have a whole bunch of these stupidly large, but trendy travel mugs.* Which I will be giving out sporadically to the favoured few. Because, after all, you can’t pour from an empty cup can you?!! #branding #marketing #marketingsupport * my daughter actually squealed when I bought these. She’s not my target market, but still it was fun ??

In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from... #adweek #brand #advertising

Brand recognition is the cornerstone of marketing success. I just finished reading the MarketingWeek article dissecting how Peperami's 'The Animal' stays etched in our minds. It's a testament to the power of memorable branding. I can't help but smile when I recall 'the animal' ads. I can't eat them, but I instantly recognise them on the shelves, and can't wait to see the ads return. #BrandRecognition #MarketingMagic #bringbackthe90's https://lnkd.in/ev26ytPd

We at SANS BEAST received this email today: _____ I have now unsubscribed from your communications and will no longer be purchasing from this brand. This is based on your unnecessary commentary below regarding horse racing. I question whether one's personal view points have a place in a business account, particularly when those comments are ignorant and demonstrate a complete lack of knowledge on the topic. ______ It’s never easy reading negative or critical emails - yet, they can also serve to bolster resilience, focus + determination.?This unsubscribe message was in response to a monthly ‘Field Notes’ I’d written with #nuptothecup central to this months’ messaging.?My initial internal response - other than a slightly increased heart rate ?? - was to explain that I was well researched + there is plenty of data to support my assertions regarding the racing industry.? BUT I then reminded myself, Sans Beast is not for everyone.?No brand (with a purpose + a distinct point of view) is for everyone. I’ve been listening Seth Godin's 'This is Marketing' on Audible this week + the notion of a minimum viable audience resonated.?I admit that it goes against my professional history - aka: have broad appeal, keep your opinions to yourself so as not to risk alienation, grow at all costs.?Yet, I’ve learnt that you can’t go against so called societal norms - without upsetting the apple cart a little. Here's to the courageous folk like Animals Australia + We Animals + Nonhuman Rights Project doing much harder things than building a vegan handbag brand - who help to educate me on animal exploitation + fight for the rights of animals daily. ??

#Day 5: Brand Positioning - Snickers ?? Five Star. Have you ever reached for a sweet treat?? when you're feeling hungry??? Well, the type of chocolate?? you crave depends on your specific need, and that's all thanks to brand positioning. ??Let's break it down! ????Snickers: Positions itself as a quick fix for hunger pangs. It understands your frustration and offers a satisfying solution – "You're not you when you're hungry." ????Five Star: Takes a different approach, focusing on an indulgent experience. Their rich caramel chocolates are designed to create a moment of pure pleasure. ??See the difference? Both are chocolates, but their positioning creates distinct images in your mind.?? So Brand positioning is about strategically crafting how your brand is perceived in the market and resonates with your target ?? audience. P.S: Stay tuned! In the next video, we'll delve into the world of brand personality. #BrandPositioning #Marketing #SocialMedia #LogoSeLogonTak #5star #snickers

Cheesy goodness? I love this campaign reinventing #Velveeta for a younger demographic. The 100 year old brand did a major rehaul in their marketing during the pandemic when they noticed a resurgence in sales. Old Marketing: FOOD first. Your classic, fast and easy pantry staple. New Marketing: CULTURE first. La Dolce Velveeta cheese colored hair dye and nail polish. Campaigns with Julia Fox. Traditional brands today need to think about how to make their brands culturally relevant, not just lean on what has worked then. “We live in a world where there’s so much happening, so people don’t spend a lot of time thinking about you; especially if you’re an older, established brand like Velveeta. The power of unexpected and creative marketing is that, for the first time in a long time, people start thinking about these brands again.” - Tim Calkins #legacymarketing #millennialmarketing #genzmarketing