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Beauty Trends & Innovation | Founder at WeOutWow

Sustainability in beauty is increasingly about how ingredients are sourced. Thanks to biotechnology, we're witnessing a significant shift. By mimicking natural processes, scientists are developing sustainable alternatives to traditionally sourced ingredients. Take squalane, originally sourced from shark liver but now sustainably produced from sugarcane. This innovative method replicates the molecular structure of shark-derived squalane, eliminating the ethical and environmental drawbacks associated with its traditional sourcing. This approach showcases how biotechnology can fulfill the demand for beauty products that do not compromise on performance or principles. How do you think biotechnology will further transform the beauty industry? Are there other industries that could benefit from similar biotechnological advances? Share your insights below! ?? ?? : Biossance #beautytrends #beautynews #beautyindustry #BiotechBeauty #SustainableInnovation #CleanBeauty

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