Champion the patient voice to fulfill unmet needs through strategic patient engagement
Consistent and systematic Patient Engagement is critical to bring effective medicine faster to market and to answer real patient needs but patient engagement means so many different things for so many companies. What’s your definition and vision of patient engagement ?
PFMD is proud to have Marc Boutin, Global Head of Patient Engagement at Novartis, as the Board Member for another term ?? Congratulations, Marc! The movement of making systematic #patientengagement?a reality continues to strengthen. Together we strive to improve?#globalhealth?by co-designing the future of?#healthcare?for?#patients?WITH patients.
Beatrice Redi
9 个月
For a doctor winning patient engagement means winning their trust and compliance.
Director, experienced Clinical Trials and Commercial Operations at Novartis
9 个月Long reply.. In drug development I would say actively involving patients in the planning, design, and execution of clinical trials. It brings in the importance of including the perspectives, experiences, and needs of patients to ensure that the clinical trials are patient-centered and yield meaningful results. Patient Engagement encompasses some of the following: * Protocol Development: Helping to determine the research objectives, define the study endpoints, and design the inclusion and exclusion criteria. * Informed Consent Process: Emphasizes the importance of clear and understandable informed consent documents to ensure that they are accessible, comprehensive, and address the specific concerns and questions that patients may have. * Recruitment and Retention: By involving patients in the design of recruitment materials and strategies, to resonate with potential participants and address their concerns. Additionally, they can help identify barriers to participation and implement strategies to overcome them, ultimately enhancing recruitment and retention rates. And..