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Appediet Series on Desi festival foods , Indian traditional foods -2 India’s diversity is reflected in its multitude of cultures, traditions, and festivals. One such unique festival -Veer phuli celebrated in Rajasthan and Gujarat highlights a special cuisine: Tikkad with ghee and jaggery. Tikkad, a thick roti made from wheat, is traditionally served with fresh cow ghee and jaggery. Ghee, rich in medium-chain fatty acids, supports gut health, while jaggery, high in iron, helps boost hemoglobin levels. Tikkad is often paired with Panchbheli dal, a nutritious blend of five pulses—chana, moong, urad, masoor, and toor dal—finished with a squeeze of lemon to aid digestion. While delicious and nourishing, this meal is calorie-dense, so it should be enjoyed in moderation. #traditionalfoodsofindia #rajasthanifoods #ghee #jaggerypowder #benefitsofghee #cowghee #cowgheebenefits #jaggerybenefits

Last month we launched our Gastro Taste of India range in Iceland Foods and Sainsbury's! ?? Earlier this year we launched the Gastro Taste of Asia range which has delivered over ￡2.8m of retail sales to the brand. It’s been the biggest launch in Frozen Fish so far this year. We wanted to further tap into the growing consumer interest in global cuisine, which now accounts for 30% of all lunch and evening meal occasions. Research showed us that 75% of all coated fish is consumed with chips, but 70% of shoppers would eat coated fish with rice or noodles if the flavour was right. As Indian food is one of the UK’s favourite cuisines, it seemed only right to expand the Gastro range further to bring these authentic, delicious flavours to the category and offer more options for consumers to enjoy the great taste and health benefits of seafood. Have you tried our Taste of India range yet? Take your pick of Masala Breaded Fish Fillets, Kerala Breaded Fish Fillets or Amritsari Street Food Tempura Battered Mini Fish Fillets. #TasteofAsia #NPD #GlobalCuisine #Retail

Are you a Wai Wai fan? Then this for you to know! WAI WAI INDIA noodles was created by Binod Kumar Chaudhary in Nepal in 1984. It quickly became popular in India, especially in the North-East for its simple yet masaledaar flavour. Inspired by Thai instant noodles, the flavors were adjusted to suit local tastes. Expansion and Variety Over the past decade, Wai Wai has grown with seven manufacturing facilities across India, making it easily available in places like Hyderabad. New variants like Quick curries and Jain Masala cater to diverse preferences, while Veg Masala and Chicken Masala remain favourites. #MunchitLunchitSoupit Wai Wai’s versatility shines through its tagline. Whether eaten straight from the pack, as a noodle soup, or in a dry preparation, it's perfect for any occasion. Just crush, add hot water, and enjoy. Ideal for travel or a quick meal, it’s a simple, tasty option. Wai Wai's Market Impact Currently, Wai Wai holds a 28% stake in India's instant noodle market, generating an impressive annual turnover of ?8 billion ($96.2 million). From Wai Wai Bhel to unique noodle dishes, there’s something for everyone. Try it out and share your favourite recipe! Read More: Thekarostartup.com Join: 5,400 people who read such stories daily on our WhatsApp Newsletter: https://lnkd.in/g735dQsa #startupstories #foods #businessmedia #noodles

???? Hyderabad Biryani vs Ralla Water Purifiers: ?A Flavorful Comparison! ???? In the battle of tastes and health, Hyderabad Biryani and Ralla Water Purifiers stand out in their own unique ways. Let's take a closer look: Hyderabad Biryani: ??? Rich Flavor: Bursting with aromatic spices and tender meat or vegetables. ?? Satiates Hunger: Fills your belly and satisfies your taste buds. ?? Cultural Icon: Represents the rich culinary heritage of Hyderabad. Ralla Water Purifiers: ?? Pure Hydration: Provides clean, refreshing water for your daily needs. ?? Health Focus: Ensures safe drinking water, free from contaminants. ?? Convenience: Easy access to purified water for cooking and drinking. The Verdict: While Hyderabad Biryani tantalizes your palate, Ralla Water Purifiers ensure you stay hydrated and healthy with every sip. Why not enjoy both for a balanced lifestyle? ???? #HyderabadBiryani #RallaWaterPurifiers #TasteVsHealth #StayHydrated #CulinaryDelights #HealthyChoices #PureWater

Turmeric holds a significant place in Indian cooking, both for its flavor and its health benefits. Here's why it's so important: Flavor and Aroma: Turmeric is a spice that adds warm, bitter, and peppery flavor and vibrant color to Indian dishes. It has an earthy aroma, enhancing the overall sensory experience of the dish. Color Enhancement: Turmeric gives Indian dishes their golden-yellow hue, making them visually appealing and signifying freshness and richness in flavor. Traditional Medicine: Turmeric is a spice used in Indian cuisine with medicinal benefits. It has anti-inflammatory, antioxidant, and digestive properties that promote overall health. Preservation: Turmeric preserves food by stopping harmful bacteria and fungi, extending shelf life. Cultural Significance: Turmeric is culturally significant in Indian traditions and is used in cooking to reflect cultural heritage and traditions. Versatility: Turmeric is versatile and can be used as fresh root, dried powder, or paste in many dishes like curries, rice dishes, soups, stews, marinades, and beverages. Regional Variations: Turmeric is used differently in South and North Indian cuisine. It's used more in vegetarian dishes in the south, and in meat-based dishes in the north. Overall, turmeric is an essential ingredient in Indian cuisine, renowned for its flavor-enhancing properties as well as cultural and health significance. #turmeric #katirollwala #tikka #benefits #indian

Desi foodies have an affection for traditional mithais above all other desserts! This delicious insight came to light through a study conducted by Scandalous Foods, an IAN Group portfolio company. The survey report, titled "Exploring the Evolving Landscape of Indian Sweets: Trends in Post-Meal Consumption Across India," provides insights into the dessert preferences of Indian consumers. With over 1,000 eager participants and insights from more than 100 restaurants, the report presented various mouthwatering findings. For example, 82% of Indians possess a sweet spot for traditional delights such as rasmalai and shahi tukda after their meals. This deep-seated preference rules over all other dessert temptations, including chocolates, ice creams, and even Western delights such as cakes. Deep dive into the details here: https://lnkd.in/dTTpP8qw Indian Angel Network SCANDALous Foods (ADITOF) #ScandalousFoods #IANGroup #IANPortfolioCompany

?? Exploring the Flourishing India Tortilla Market ???? India's culinary landscape is evolving, and one trend making a flavorful impact is the growing popularity of tortillas. ?? Traditionally associated with Mexican cuisine, tortillas have found their way into Indian kitchens, offering a versatile and delicious alternative for diverse dishes. ??? The India tortilla market is experiencing significant growth, driven by factors such as urbanization, globalization, and changing dietary preferences. Consumers are increasingly seeking convenient and healthy meal options, and tortillas fit the bill perfectly. ?? ???????????????? ???????????? ????????????: https://lnkd.in/g7mgt9ap From traditional wheat and corn tortillas to innovative variations like multigrain and gluten-free options, the market offers a wide array of choices to cater to different dietary needs and tastes. ?? Moreover, the versatility of tortillas makes them suitable for a variety of dishes, including wraps, tacos, quesadillas, and more. ?? In addition to their versatility, tortillas are gaining popularity due to their perceived health benefits. Made from wholesome ingredients and often low in fat and calories, they appeal to health-conscious consumers looking for nutritious meal options without compromising on taste. ?? Furthermore, the rise of international food chains and the growing popularity of Tex-Mex and fusion cuisine in India are driving demand for tortillas as a staple ingredient in both home cooking and commercial food service establishments. ?? As the India tortilla market continues to expand, it presents exciting opportunities for innovation and market penetration. From traditional flavors to bold and exotic variations, the possibilities are endless. ?? Join the flavorful journey of India's tortilla market and savor the taste of global cuisine right at your fingertips! ?????? #IndiaTortilla #FlavorfulJourney #GlobalCuisine

Turmeric holds a significant place in Indian cooking, both for its flavor and its health benefits. Here's why it's so important: Flavor and Aroma: Turmeric is a spice that adds warm, bitter, and peppery flavor and vibrant color to Indian dishes. It has an earthy aroma, enhancing the overall sensory experience of the dish. Color Enhancement: Turmeric gives Indian dishes their golden-yellow hue, making them visually appealing and signifying freshness and richness in flavor. Traditional Medicine: Turmeric is a spice used in Indian cuisine with medicinal benefits. It has anti-inflammatory, antioxidant, and digestive properties that promote overall health. Preservation: Turmeric preserves food by stopping harmful bacteria and fungi, extending shelf life. Cultural Significance: Turmeric is culturally significant in Indian traditions and is used in cooking to reflect cultural heritage and traditions. Versatility: Turmeric is versatile and can be used as fresh root, dried powder, or paste in many dishes like curries, rice dishes, soups, stews, marinades, and beverages. Regional Variations: Turmeric is used differently in South and North Indian cuisine. It's used more in vegetarian dishes in the south, and in meat-based dishes in the north. Overall, turmeric is an essential ingredient in Indian cuisine, renowned for its flavor-enhancing properties as well as cultural and health significance. #turmeric #katirollwala #tikka #benefits #indian