亿滋食品的动态

PepsiCo Inc. is an American multinational food and beverage company that owns over 500 brands, out of which at least 23 brands make over US $1 billion in sales annually. Here's a detailed case study on PepsiCo's branding... In this article, we’ll dive deep into the interesting business strategies, vibrant brand identity designs, and popular marketing tactics that PepsiCo has managed to implement across all of its subsidiary brands, especially its flagship brand Pepsi, which is the second most valuable soft drink brand across the world and the biggest rival of Coca-Cola. Let’s dive straight away into PepsiCo’s Branding Case Study. #pepsico #pepsi #branding #businesscasestudy #globalbrands #colawars #brandwars #beverage #foodbrand https://lnkd.in/gt3C3eKv

Cadburys chocolate turns 200 today!! ?? An important day for any self respecting chocoholic. ?? ?? ?? ?? ?? Its an iconic brand which was born in Birmingham and it has a very special place in the city's history and in my family history and my heart ?? (many of my ancestors were Cadbury workers and lived in and around Bournville which is where their chocolate has been made for over 150 years). The history of Cadbury is fascinating to anyone who is interested in the evolution of the modern British workplace. Here are some interesting facts : ?? The first Cadbury chocolate factory was in the centre of Birmingham but had to move out of the city to make way for expansion. ?? The area we know as 'Bournville' was where they landed and the name was inspired because French chocolate was considered to be the best in the world at that time (1870). They even named a chocolate bar after it! ?? The Cadbury family believed in creating homes for their workers as well as opportunities for leisure and green spaces, financial stability and socialisation. So they built a village as well as a factory. But you won't find a pub in Bournville (they were Quakers!). ?? Cadbury still produces approximately 132,000 tonnes of chocolate per year in Bournville, and in 24 hours makes around 1.8 million blocks of chocolate across the world. ?? The spiritual home of Cadbury remains Bournville although nowadays you probably know it better for visits to Cadbury World rather than chocolate production. It is Birmingham's greatest success and is still a proud British brand (even though it is now owned by US giant Kraft). The lasting legacy of Cadburys is as a pioneering employer which understood that a happy, healthy workforce is a productive one. Their approach can teach us lessons today on what it means to be a good employer and why it matters. I'll be deep diving into some conversations around that topic soon.......watch this space. ??But for now, its all about the chocolate. With so many to choose from it is tricky to pick out a favourite but I think it will have to be the one and only original Dairy Milk. What's your favourite? #employmentlaw #HR #happybirthday

Innovate, Celebrate, Win Cadbury’s 200th Year Retail Revolution! Pack 200 candles on the cake: Cadbury UK the chocolate champion of nations, is hitting a sweet milestone in 2024! ?? We’re not just throwing a party; we’re sparking a retail revolution, and you’re the VIP. Share your spark of genius in retail. You got a nugget of know-how that’s golden? Cadbury’s Great Retail Ideas Exchange is your stage. Whether it’s a grand scheme or a simple fix, your ideas fuel the industry engine. This isn’t just talk; we want to celebrate and reward your brilliance with some serious cash. ?? For two centuries, we’ve believed in mutual growth and the power of shared knowledge, dating back to 1824, when John Cadbury set up shop. Today, harnessing this spirit of collaboration, we launch a homage to our heritage, a tribute to your talent: submit your idea and stand to win a share of ￡25,000. ?? Join forces with fellow forward-thinkers; let’s revolutionise retail together. The best concept takes home a whopping ￡5,000, while ten more ingenious entries will pocket ￡1,000 each. Your ideas could also snag one of twenty ￡500 prizes in our prize draw finale. The wisdom is out there. But what about yours? Link in the comments #CadburyInnovation #RetailRevolutionaries #CadburyRetailIdeas #200YearsofSweetness

This is great to see! #supplier #collaboration and #diversity were very big talking points at this year's Manifest: The Future of Supply Chain & Logistics and some of the key takeaways included #digitalization, #diversity and #visibility with suppliers... and they are very much viewed as strategic partners! We can't wait to continue the conversations with the #supplychain community into Manifest 2025. #manifestvegas

In the era of disruption, Coca-Cola, Cadbury, and Pepsi continue to offer the same products they have for years. The reason behind their enduring success lies in their ability to forge strong emotional connections with consumers. When you crave relaxation, the instinct is to reach for a Coke. Similarly, when Rakshabandhan is mentioned, Cadbury immediately comes to mind. Despite introducing new products, their classic offerings remain bestsellers. Building a brand requires a profound connection with human emotions. While challenging, when executed correctly, it can greatly benefit your brand. Even after years many beverage brands come and go but these two are still there in your nearby store. Follow Gunesh Munjal for more !! #cocacola #cadbury #psychology #humanemotions #emotions #emotionsmatter #innovation #disruption

Today, I was able to speak with a group of students within the University of South Carolina College of Hospitality, Retail and Sport Management. It is a wonderful feeling to be able to give back to a college that has supported so much of my career. Professors who truly care about the wellbeing of every student and their contribution to their field. The focus today was once again on networking and the impact of a Global Supply Chain. As once a student in the college, the importance of networking was not only highlighted but put into action by many networking events with industry leaders and alum. A practice that at its core is about relationships. Businesses don’t just increase profit margin by being robots, they are able to increase sales and margins from the building of relationships. From a supply chain/ purchasing perspective, networking is part of the negotiation process. Understanding the culture of a company that you are going to partner with and having a relationship with them that one can trust and build. As a graduate of the University and an alumni board member for HRSM it reiterates the importance of these conversations. Whether you work in a restaurant or work in a manufacturing facility, the foundation of the business improving is based on the relationships internally and externally. As always, a special thanks to cliff arthur Tina Weeks Weaver Kevin Ayres Mike Watson, Ed.D Who’s in your Network?!

Rami Baitiéh, the retail superstar new boss of Morrisons - ex-Carrefour, has sent a stiff message to staff, comparing businesses to "burning candles" that need change to avoid burning out. Rami, known for his turnaround ability, joined Morrisons from Carrefour and immediately highlighted the company's financial state, which includes a substantial debt from a ￡7 billion acquisition by CD&R in 2021. Morrisons is struggling with ￡6.6 billion in debt and ￡400 million in annual interest payments, not entirely covered by last year's profits. Rami has set-up daily store visits and direct communication with the top 150 executives to address problems. Rami emphasises the importance of customer service and has given more autonomy to buyers and store managers to cater to diverse consumer preferences. Rami is the very definition of a hands-on leader, for example, on the help page on the Morrison’s website https://lnkd.in/evDjFgHe: “Complaint not resolved? … or, if your query relates to a different topic and we haven't been able to resolve it through the options provided above, please let our CEO, Rami, know by emailing” [him on xx@xx]. Despite recent sales growth, Morrisons lags behind industry averages and faces intense competition, particularly from Aldi. CD&R is working on improving profitability and considering selling Morrisons' petrol forecourts to Motor Fuel Group to inject capital into the company. However, doubts remain able reviving Morrisons without resorting to unaffordable price cuts. Having said that and having seen the job done at Carrefour, I’d back this charismatic leader. Read more on the story by Sam Chambers in The Times #Morrisons #RamiBaitieh #SupermarketChallenge #BusinessTurnaround #RetailLeadership #DebtManagement #CustomerService #Retail #Supermarkets

See how Cadbury's Secret Santa turned sweet gestures into sales success! A 96% sell-through? and a 5.3% sales jump? and revenue over ￡230m? marking Cadbury's most substantial market share growth in three years. Credit: Cadbury UK #CadburySuccess #SalesSurge #MarketShareGrowth #ChocolateWins #FestiveSalesBoost #RecordBreakingCampaign #CadburyChristmas #BrandInnovation #MarketingWin #ConsumerEngagement #marketing #adscampaign #marketingandadvertising #marketingeffectiveness

?? Discover 5 Fascinating Insights About Morrisons! Since its establishment in 1899, Morrisons has evolved from a modest market stall to a force in the retail industry, showcasing exceptional performance. This journey has ingrained Morrisons into the everyday life of millions. Embedded within its long-standing history are countless fascinating facts and insights. Dive into five of these insights below... Got more Morrisons facts to add? Drop us a line in the comments below ?? Stay tuned to Retail Economics for more posts like this! #MorrisonsInsights #RetailExplorations #RetailStatistics #MorrisonsRevealed #RetailTreasures #MorrisonsSpotlight #RetailKnowledge #Morrisons #Shopping #MorrisonsFacts

Just completed PepsiCo's Sales on Forage, focusing on sales simulations and developing selling pitches to secure retail displays. Also, coached a team member on resourcing and planning retail display setups. . . . Jai Hind. #Sales #PepsiCo #Forage #Retail #Teamwork #Coaching #IIEBM #Indusbusinessschool #beverages